Keyhole.co

MARCH 6, 2024

There are so many brands and influencers, all vying for the attention of their target audience. But when was the last time you actually went to see what people have to say about your brand? I guess we can all agree that marketing goes far beyond the numbers. The social media scene is noisy. Everyone has something to say.

Sentiment 52

Sentiment Analysis Marketing Press Release 52

Social Media Strategies Summit

DECEMBER 29, 2022

With an audience that spends a lot of time on social, the town does relatively little “traditional” marketing. Press Releases: Still Relevant or Yesterday’s News? The “traditional” formal press release seems far removed from the contemporary world of government on social media. The word spreads organically.”.

Strategy 130

Strategy Press Release How To Collaboration 130

Pam Moore

JANUARY 19, 2020

What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? However, the good news is marketers are getting smarter!

Trends 78

Trends Brands Marketing Influencer 78

Harp Interactive

JANUARY 6, 2010

One of the main objectives for all social media marketing initiatives for a brand is to “ navigate the narrative&#. Social media monitoring is the somewhat new but indispensable tool that all serious marketers should use in order to keep track of what people are saying about their brand, their products and their competitors.

Brands 307

Brands Brand Monitoring Reputation Press Release 307

Sprout Social

OCTOBER 11, 2022

Advocacy programs help social marketers extend their brand’s reach beyond their bandwidth—without additional paid spend. More than two-thirds (68%) of marketers report their organization already has an advocacy program. More than two-thirds (68%) of marketers report their organization already has an advocacy program.

Strategy 131

Strategy Content Curation Press Release 131

The Realtime Report

APRIL 28, 2020

What Are the Advantages of a Marketing Strategy? That aspect is done through marketing. While this is a rudimentary look at something every entrepreneur already knows, sometimes it is important to reiterate the significance of marketing. Find and understand the target market. Know what marketing tools are available.

Strategy 125

Strategy Marketing Reputation Press Release 125

Pam Moore

JANUARY 24, 2020

Marketers and business leaders must take the time in 2020 to understand the power of personal branding. Gone are the days that a brand can throw out a press release and expect massive brand awareness, media and sales to come rolling in. It takes 6-7 brand touches for someone to remember your brand.

Sample 78

Sample Samples Strategy Brands 78

Social Media Strategies Summit

NOVEMBER 14, 2019

These demographics make LinkedIn an enticing and important channel for brands. In fact, 97% of B2B marketers use LinkedIn as a content distribution channel and 46% of social media traffic to those company sites comes from LinkedIn. But given its professional nature, brands need to stay in tune with what their LinkedIn audiences crave.

Class 100

Class LinkedIn Brands Microsoft 100

Harp Interactive

OCTOBER 9, 2009

Not every company needs a blog. Over the last three days, I’ve spoken to four HUGE brands in America that are considering social media for one project or another, and there are many more out there working on how these tools might integrate into their business needs. Social media isn’t always the right tool for the job.

Social Media 232

Social Media Press Release Marketing Widget 232

Twist Image

MAY 13, 2014

Blogs don''t have a chance against Twitter , YouTube and Instagram. Don''t blame blogs for this, but let''s be honest: if given the opportunity the vast majority of consumers would rather read a quick 140 character tweet, watch a video or glance at a photo than dig down deep into a text-heavy reading-intensive form of communication.

Press Release 104

Press Release YouTube Influencer Blogger 104

Pam Moore

MARCH 19, 2020

?. What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? However, the good news is marketers are getting smarter!

Trends 78

Trends Video Marketing Influencer 78

Techipedia: Tamar Weinberg

AUGUST 31, 2011

When Brian Solis and I launched BuzzGain in January 2009, we had 5 primary blog(ger)s who covered us out of the top 10 influential ones that we targeted and 27 other blogs that made a mention of our launch. Besides these blogs, our press release got picked up by Marketwire, BizJournals and MSNBC.

Press Release 142

Press Release Patterns Marketing Klout 142

Koka Sexton

DECEMBER 7, 2020

We are going to talk about marketing strategy and execution for startups. So when you talk about marketing strategy and execution, there’s a lot that goes into it and I’m going to break it down as far as I can. Now, I believe that marketing is an art and a science that when businesses can go become predictable.

Strategy 103

Strategy Marketing Startup System 103

Convince & Convert

JULY 27, 2017

Understanding why consumers have adopted this new language so quickly can give your marketing efforts a competitive edge. What Emojis Mean for Marketers. Companies would be wise to pay attention to the nature of consumer-to-consumer conversations surrounding their brands—particularly how emojis are used in those conversations.

Tips 119

Tips Marketing Press Release Influencer 119

Webbiquity SMM

DECEMBER 6, 2010

Both are primarily focused on brand awareness, credibility building and image enhancement. In this example, a press release is distributed online, posted to the company’s Facebook and Twitter updates, and used to create a social media release (using a tool such as PitchEngine ). Since many (most?)

Press Release 211

Press Release Social Media Social Bookmarking Blogger 211

Webbiquity SMM

DECEMBER 28, 2010

To keep up with changes on the SEO landscape and make sure I’m consistently utilizing the most effective techniques on behalf of clients, I read a lot of articles and blog posts about SEO. Blogs are a source of fresh content, which search engines love. Blogs are a source of fresh content, which search engines love.

SEO 181

SEO Press Release Social Bookmarking Technorati 181

Idaconcpts

DECEMBER 15, 2010

If you want your online business to be successful then you need to actively market your business. An introductory marketing class will teach you that there are two basic options for marketing: push and pull. A smart online business marketing strategy is to use both types of marketing at the same time.

Press Release 151

Press Release Strategy Forums Marketing 151

The Social Media Incubator

DECEMBER 19, 2012

It is used to be that companies that invested in a marketing plan at all only had to craft their marketing plan for a brick and mortar world. Even after the advent of the Internet, many companies didn’t integrate an online marketing plan. Today, however, all marketing wisdom gathered through the ages has changed.

Press Release 127

Press Release Marketing Startup Small Business 127

Waxing UnLyrical

JULY 3, 2013

But this is the approach I see in the early days of a lot of start-up marketing. Unfortunately, most of these ideas fail because they fail to successfully hit their mark in the open market. And the reason they fail to hit their mark in the open market is that they fail to differentiate themselves from the competition.

Marketing 250

Marketing Wikimedia Startup Public Domain 250

Webbiquity SMM

SEPTEMBER 1, 2010

Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far.

Press Release 200

Press Release Tips HootSuite Blogger 200

Waxing UnLyrical

APRIL 12, 2012

I don’t have a background in public relations, but my current position as the marketing communications manager at TouchSystems requires some PR skills. One of the primary aims of my position is to increase the company’s brand recognition and presence. I’ve also been having to develop and grow my press distribution list.

List 163

List Press Release Flickr Project 163

Webbiquity SMM

MARCH 12, 2012

Many “traditional” journalists now write blogs; does that make them bloggers? And some multi-author blogs have morphed into hybrid portal/news/blog sites that are difficult to categorize. How can you make a press release more friendly to blogs, Twitter and search engines? by Blogging PRWeb.

Vocus 188

Vocus Press Release Tips Blogger 188

The Social Media Incubator

AUGUST 19, 2013

Here are our top 7 tactics for promoting your brick-and-mortar business online: Press release distribution – Have something newsworthy in your business to talk about? Write a press release and distribute it online to services like PRWeb. You don’t have to be an online business to do so.

Press Release 139

Press Release Smart Phone Forums Eventful 139

Oktopost

APRIL 11, 2022

In such a fast-paced environment, you need to do more than ever to differentiate your brand from the rest of the field. In this article, we’ll explain how B2B brands can use social listening to complete a comprehensive competitive analysis. Using social listening for competitive analysis offers a wealth of insights for your brand.

Analysis 118

Analysis Price Influencer Sentiment 118

Ari Herzog

MAY 13, 2010

I receive a lot of press releases by email — and unlike past actions of deleting them, I have lately replied to my senders and asked simple questions to enlightening responses. Dear Ari, We are regular readers of your blog and love your thoughts on marketing and branding. I also don’t see YOU in it.

Examples 122

Examples Press Release Marketing Study 122

Harp Interactive

DECEMBER 1, 2009

Negative websites whose sole purpose is to provide a platform for your disgruntled customers to malign your brand (your keyword) can show up in Google search results and invade your search real estate. These sites become popular because they use certain techniques that attract searchers who are typing in keywords associated with your brand.

Reputation 249

Reputation Press Release Directory Real Estate 249

Techipedia: Tamar Weinberg

SEPTEMBER 8, 2011

If you have a brand or product for parents, targeting and partnering with mommy bloggers is a great way to get exposure. Since I had no marketing budget, I decided to spend all of my efforts partnering with other mom blogs and asking them to post about us. Here is how you can reach out to Mom Blogs: Make a Target List.

Social Media 161

Social Media Strategy Jive StumbleUpon 161

Oktopost

MARCH 7, 2022

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. As marketers, we know the MarTech space is crowded. We also know the world of social listening is one that can make or break our brand’s reputation. What is Social Listening?

B2B 155

B2B Sentiment Analysis Reputation 155

Later

DECEMBER 11, 2020

Wondering what the future of Instagram marketing looks like? . From a focus on e-commerce tools to more short-form video, we’re sharing 8 trends shaping the future of Instagram marketing: 8 Trends Shaping The Future of Instagram Marketing in 2021. Influencer Marketing in 2021 Will Get A Serious Boost.

Trends 52

Trends Instagram Microblogging Meme 52

Later

DECEMBER 11, 2020

Wondering what the future of Instagram marketing looks like? . From a focus on e-commerce tools to more short-form video, we’re sharing 8 trends shaping the future of Instagram marketing: 8 Trends Shaping The Future of Instagram Marketing in 2021. Influencer Marketing in 2021 Will Get A Serious Boost.

Trends 52

Trends Instagram Microblogging Meme 52

Twist Image

OCTOBER 11, 2013

Some may point to the fact that the content is nothing more than marketing blather thinly veiled as genuine content, or that the vast majority of stuff we''re calling "content" is merely the publishing of a press release that has had its jargon surgically extracted by a former journalist. Why do I blog so frequently?

Content 106

Content Marketing Press Release Journal 106

Ignite Social Media

AUGUST 4, 2016

When it comes to asking whether or not your brand should be repurposing its influencer-generated content – there’s really no question about it. Many companies, like Carusele , have recognized the power that lies in influencer-generated content – encouraging brands to feature this content on their own channels. While Hills Bros.

Influencer 60

Influencer Brands Content How To 60

Buffer Social

AUGUST 16, 2023

So, instead of trying to cater to every Tom, Dick, and Harry, I identified a specific target market where I could excel and establish my expertise clearly. By focusing on a niche, we were able to: Position the agency as an industry expert by creating specific valuable content, speaking at PR conferences, and hosting free marketing webinars.

Strategy 74

Strategy Press Release Startup Reputation 74

BeingOptimist

JUNE 22, 2023

. #1 Create Better Content Content creation is a crucial part of any marketing strategy. AI prompts can help by generating blog posts, social media captions, email newsletters, and more. AI prompts can be used to generate content in multiple languages, enabling you to reach a wider audience and tap into new markets. #3

Press Release 75

Press Release Training Patterns Campaign 75

Keyhole.co

AUGUST 30, 2023

Like most of X’s recent changes, the conversation largely occurred on X’s own platform without the use of formal press-releases. Switch from outdated spreadsheets to Keyhole to analyze multiple profiles, brand mentions, campaigns, and influencers instantly. You can apply here for the beta access.

Features 64

Features Twitter Press Release Influencer 64

Writtent Blog

MAY 26, 2014

SEO and blogging form the backbone of content marketing, something that every serious business and marketer should be doing today to grow their online presence. It’s hard to attract business with a few static web pages; those won’t bring you traffic, leads, and sales, or develop your brand. You blog consistently.

SEO 97

SEO Hubspot Press Release Engineering 97

The Realtime Report

FEBRUARY 1, 2020

One study found that companies with an effective multi-channel marketing strategy are able to keep 89% of their customers. For example, if your product is SAAS software, the distribution channels that make the most sense for your business will be different than a lifestyle brand or food service. Social media profiles and blogs.

System 91

System Press Release How To Notification 91