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Social-Led Brands Are the Future—Here’s Why

Hootsuite

And all that strategy got us thinking about the relationship between social and brand identity. Classic marketing wisdom used to say the brands we love earn our trust with an amazing product experience and consistent, emotionally resonant messaging. Social-first brands like us are taking it one step further.

Brands 114
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5 Reasons Instagram Should Continue to be Part of Your 2022 Marketing Strategy

SocMed Sean

As a result, many businesses have taken to Instagram to market their companies. As of 2018, 71% of US businesses reported they use Instagram for marketing. The same study also found that 70% of Instagram hashtags are branded. Because of that, Instagram should continue to be a part of your marketing strategy in 2022.

Instagram 162
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Full-Funnel Marketing on Social

Likeable

The information and tips in this article come from one of Likeable’s Smarter Social modules. Folks in business, and marketing especially, are well aware of the purchase funnel. For social media marketing, we use a modified version of the purchase funnel that looks like this. Lower Funnel. Loyalty & Advocacy. Get in touch.

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How to Use Micro Influencer Marketing to Grow Your Business

Later

Micro influencer marketing is great for businesses who don’t have the budget to work with Macro influencers, and want to reach a more niche audience. But what is Micro influencer marketing, how much does it cost, and why should it be part of your social strategy? Need help planning your next influencer marketing campaign?

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Oktopost’s Social Listening: Tap Into Conversations That Impact Your Business

Oktopost

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. Seeing the positive effect of social listening on their brands , more and more data-driven marketers are looking for a powerful solution to support this strategy. Monitoring brand health.

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How to use AI writing prompts to get the best out of your AI tools

Sprout Social

As the popularity of AI marketing gains momentum, there is a rising need among marketers to sharpen their skills in writing prompts to fully leverage their investments in AI tools. We’ll help you navigate this learning curve so you can write effective prompts that align with your different marketing needs.

Tools 98
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How to Market Your Business on Social Media [New Course]

Rebekah Radice

Oh sure, from the surface, it looks like play time… post to Facebook, add a pretty picture to Instagram, tweet a blog post. That’s why I’m so excited to bring you my new course, “The Smart Guide to Marketing Your Business on Social Media.” How to Market Your Business on Social Media [New Course].

Course 136