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iPad saves the Page Advertising Business

Buzz Marketing for Technology

I was just reading BtoB Magazine ’s latest issue and an article called Publishers pin hopes on iPad caught my attention enough to blog about it. According to the article Jason Snell the editor of IDG’s Macworld – is building an iPad application for his magazine with the promise of a digital version of his magazine on the iPad.

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What Is Omnichannel Marketing and How Are Brands Leveraging It?

Social Media Strategies Summit

Omnichannel Marketing vs. Multichannel Marketing. Omnichannel refers to the multichannel marketing approach that provides the customer with an integrated shopping experience. This strategy is different from multi-channel marketing, which is defined as the ability to interact with potential customers on various platforms.

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The Marketing Technologist: Time has Come!

Buzz Marketing for Technology

Said differently, I think they are looking for Marketing Technologists! This got me thinking about an idea I’ve had for the past year about the need for a new role in the marketing organization: Marketing Technologist. In researching the concept further, I came across the Chief Marketing Technologist blog by Scott Brinker.

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10 Best Teleprompter Apps For iPhone & iPad

Tweaklibrary

You can read scripts from your smartphone using these teleprompter apps for iPad or iPhone. Numerous applications exist in the market that can transform your iPhone or iPad into a helpful teleprompter. Top 10 Teleprompter Apps For iPhone & iPad. Teleprompter Pro Lite – Best Teleprompter App For iPad 3.

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Get Your Business Moving: 9 types of Mobile Marketing

Harp Interactive

Why should your marketing be? It’s time to cut the cord and set your marketing-mix free to keep up with your active customers. Mobile phones still make up the majority, but many other devices are fast becoming popular and offer opportunities to marketers for reaching their customers where ever they may be.

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How Brands Can Create Social Engagement Via Music Festivals

Ignite Social Media

1 million tweets per day using #Coachella branded hashtag. It’s no secret that there is brilliance behind Coachella’s social media marketing & branding strategy. The branded event hashtag #Coachella is easily one of the most blogged about, facebooked, and tweeted topics before, during & after the California festivities.

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The Interoperability Of Things (And Brands)

Twist Image

Now, take someone with no computer literacy and give them an iPad. iPads don't even have instruction manuals. Think about the luxury goods or culture-based fashion brands. People will pay a premium for brands. There is a huge lesson for all brands here. If your brand is new. If your brand is struggling.

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