Pam Moore

JULY 13, 2020

As brands struggle to rise above the sea of status quo social media updates, videos, podcasts and blog posts, the digital and social web is beyond noisy. Though many marketers think the answer is to create mounds and mounds of content and publish it everywhere for everyone to MAYBE see, this is also not the answer.

eBook 78

eBook Content Findability Template 78

Twist Image

JANUARY 6, 2011

Any other year, I may have used the words "online channels" instead of "digital channels," but 2010 tilted the marketing world a whole lot more. Small businesses can now effectively leverage the digital marketing channels in a cost-effective way. Figure out how the digital channels can best serve your brand. Are you findable?

Hitwise 111

Hitwise Findability Domain Name Wikipedia 111

Twist Image

OCTOBER 4, 2012

Can we move beyond the notion of brands engaging consumers in a conversation? They have a deep interest in digital marketing and social media but grapple with the idea of a conversation with consumers. I don't see many people having any sort of conversation with a brand (and there isn't much conversation happening about a brand).

Conversation 108

Conversation Findability ROI Advertising 108

Keyhole.co

JANUARY 18, 2024

It helps customers with resources/links to your brand to make them more aware of your offerings. Step 1: Create a profile for your business or brand First up, before creating a bio, you’ll need to set up your Instagram profile. Tailor Brands’ Instagram page is a perfect example of effectively using an Instagram link in bio.

Instagram 52

Instagram How To Insurance Findability 52

Twist Image

FEBRUARY 16, 2012

People don't hate being marketed to. People hate marketers who lie about the benefits and value. It sounds simple enough, but it's so rarely practiced that we wind up giving sales, marketing and advertising a bad rap. My main job at Twist Image is to get people to buy our marketing services. inbound marketing.

Marketing 97

Marketing Findability LinkedIn Advertising 97

Twist Image

OCTOBER 11, 2011

What does Social Media really mean to brands? Brands will talk about listening. Brands will talk about using Social Media as an additional channel for their customer service. Brands will tell you that Social Media is all about a conversation. The question is this: are those brands really all that "social"?

Findability 110

Findability Conversation Engagement Advertising 110

Twist Image

AUGUST 2, 2013

Soon, readers of blogs and content publishers will be able to take their content, grab a small line of code and post these news items outside of Facebook''s walled garden (on blogs, websites and more). Users simply copy and paste this little snippet of code and place it on blog entries or anything built with HTML. f commerce.

Findability 111

Findability Facebook Hashtag Mobile 111

Sprout Social

JULY 1, 2021

Content SEO : B2B content marketing for SEO is the practice of using research on user needs and search intent to create content. On a page or blog post, it includes the meta description and title tag, alt text on images and structuring the content so information is relevant to both the user and findable by search engines.

B2B 122

B2B SEO Travel Hubspot 122

Twist Image

AUGUST 1, 2013

Don''t shoot for a conversation, simply do your best to make your content as shareable and as findable as possible. If those two locks can get opened, every brand has the opportunity to then hit a level of engagement, and from there - if you''re really cooking with gas - you may. content marketing. Do as I say. Not as I do.

Social Media 106

Social Media Findability Conversation Brands 106

Twist Image

AUGUST 19, 2011

Are you thinking of quitting Twitter or Facebook or Blogging? In his Gapingvoid Blog post, "Reclaim Blogging": Why I'm giving up Twitter and Facebook , he says: "Keeping up a decent blog that people actually want to take the time to read, that's much harder. Google + is getting a lot of attention lately.

Findability 105

Findability Web 2.0 Twitter Publishing 105

Twist Image

JUNE 17, 2016

What an amazing day we had at The Art of Marketing in Toronto today. Prior to our conversation, I sat down with my good friend, Ron Tite (CEO of content marketing agency, The Tite Group and an awesome speaker) who interviewed me about the current state of marketing, branding and communications. . Here is our conversation.

Marketing 40

Marketing Findability YouTube Analytics 40

Twist Image

MARCH 5, 2011

Marketing and Publishing. The company must accept the fact that they are no longer just Marketers. The best content is not created by Marketers. Figure out what your overall business objectives are, and build your marketing and content strategy around it. The best content is created by Publishers. Choose your poison.

Types 111

Types Findability Company Content 111

Kikolani

MAY 5, 2016

As more and more businesses battle it out in the cyberworld to capture the hearts and minds of netizens, the importance of link building and content marketing is more pertinent than ever. However, a lot of marketers are getting confused on the complementary relation of link building and producing great content.

Content 78

Content Findability Engineering Flickr 78

Twist Image

AUGUST 1, 2012

You won't be surprised to know that so few brands actually have an answer to that one, specific, question. Without an answer to that question, you wind up getting the type of branded content that we're all being inundated with, day in and day out. That's the main issue that brands will face when it comes to publishing content.

Content 109

Content Findability Press Release Publishing 109

Techipedia: Tamar Weinberg

JANUARY 26, 2011

When the Cluetrain Manifesto was published in 1999, it signaled a paradigm shift: markets are conversations. Today, the online space and affordability of web hosting and domain names has helped create billions of conversations about your brand, your industry, and critical key players in your space. Again, this is a big brand.

Findability 201

Findability Domain Name Policies Social CRM 201

Twist Image

APRIL 9, 2014

Marketers, we have a problem. All over the world, junior brand and community managers are building PowerPoint decks with charts, graphs and quotes from this article in an effort to demonstrate both how "in the know" they are, and how antiquated the upper echelons of the marketing and communications are.

Questions 102

Questions Content Press Release Findability 102

Diva Marketing Blog

DECEMBER 31, 2011

Your presence, especially on open social networks e.g. LinkedIn, Twitter, Google+ and let's add blogs and blog comments, is so easily findable. your personal brand. Bernie Borges termed this "corporate personal branding.". Our podcast offers tips on how to begin your corporate personal branding strategy.

Social Media 69

Social Media Findability Project Social Networking 69

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. Blogs represent 50%, Facebook 47% and…Twitter scores 41%.”.

LinkedIn 189

LinkedIn Tips B2B Findability 189

Twist Image

APRIL 17, 2012

At its core, what actually makes any piece of content (whether it's generated from an individual or a company) have any semblance of social-ness to it, is the ability for it to be as shareable and as findable as possible (if you do that and people like it, they will naturally talk about it). Brands are still afraid to share.

Wiki 102

Wiki Hotels Social CRM Retail 102

Twist Image

MARCH 29, 2011

The concept of listening to what consumers are saying about your brands, products, services and the industry you serve is nothing new. For almost a decade, many digital marketing professionals (myself included) have been banging the drum of monitoring online spaces to better understand how your products are positioned.

Radian6 102

Radian6 Findability RSS Sentiment 102

ProBlogger

JANUARY 1, 2013

Recently ProBlogger discussed how to brand your blog , how to find your voice , and how to build your authority. These articles are powerful, but often I find myself speaking with people who don’t have a blog yet, or are using Blogger or custom made, cumbersome platforms. Setting up your WordPress blog. SEO plugins.

WordPress 45

WordPress Findability SEO Digg 45

Twist Image

MARCH 17, 2011

How does a Marketing Professional (or any media professional) bridge the gap between the traditional marketing channels to where we're at now? There is an opportunity now for marketing and media professionals to cross the digital divide. It isn't for Digital Marketing. Here are 6 ways to become more digital: Learn it.

Findability 110

Findability Analytics Mobile Google 110

Twist Image

FEBRUARY 7, 2011

It's no longer just about the ISP, the portal destination (aka "the walled garden") and building AOL as the primary brand (regardless of what the current revenue model looks like). You don't just have to read this Blog post and comment here. AOL is quickly becoming the new publisher. The publisher of the future. you name it).

Content 111

Content iPad Findability Publishing 111

ProBlogger

NOVEMBER 17, 2010

This post was written by the Web Marketing Ninja—a professional online marketer for a major web brand, who’s sharing his tips undercover here at ProBlogger. For quite some time, in all honestly, I dismissed the question, because I’ve literally made millions of dollars through email marketing—I’d be hard pressed to ignore that.

List 43

List Findability Syndication eBook 43

Keyhole.co

JANUARY 26, 2024

Kim Kardashian’s shapewear and clothing brand Skims started in 2019 as an over-hyped venture many people thought wouldn’t last long. Less than 5 years later, the brand is worth USD 4 billion and is one of the most widely recognized and sought-after fashion brands. The brand instead put an uncompromising focus on inclusivity.

Influencer 59

Influencer Social Media Strategy Marketing 59

Sprout Social

JANUARY 18, 2017

We’ve written about UTM codes before , and yet many marketers are afraid of them. You want to share this link in a Tweet, as part of your organic social distribution, for your website traffic campaign, targeting the term social marketing, with lifestyle creative and in the post you used the hashtag #socialmedia. Well, there is.

ROI 40

ROI URL Analysis Campaign 40

Twist Image

JULY 18, 2013

As much as brands toss the words engagement and content marketing and social media and mobile around the boardrooms, they''re still ultimately looking for one thing: a quick impression. Several weeks ago, I was giving a presentation to an executive board of a major international brand. or another place to put an ad.

Advertising 109

Advertising Tumblr Brands Yahoo 109

Sprout Social

OCTOBER 21, 2021

If you’ve ever posted about the shoes you just bought or retweeted a brand’s hilarious meme, that was earned media for the brand. Of course, you don’t just randomly post about brands. Something has to happen to encourage you to share, like a product is high quality or a blog post is super informative, to push you to post.

Strategy 136

Strategy Tips Findability Review 136

agora pulse

JANUARY 30, 2020

Do your social media marketing plans lack a strategy for YouTube? From humble beginnings as a way for people to connect through video content, YouTube is now one of the biggest marketing channels offering lots of opportunities for growing your business. But that takes focus away from the branding and can often hurt more than help.

YouTube 153

YouTube Screencast Findability Sentiment 153

Webbiquity SMM

JANUARY 3, 2012

Marketers need to think like publishers not only to improve their company’s visibility in search (which is where 93% of B2B buying cycles now start ) but also to address the differing information needs of buying team members, at different stages during the decision process. B2B Marketing Trends, Tips and Strategies.

B2B 190

B2B Strategy Marketing Buy 190

Convince & Convert

MAY 19, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Why D.I.S. We like that.

Social Media 137

Social Media Strategy Social CRM Consultant 137

Hootsuite

FEBRUARY 27, 2023

LinkedIn SEO (search engine optimization) is the process of optimizing your LinkedIn page and posts to make them easily findable through LinkedIn search. That makes these articles easier to find, and if you show off your expertise, your brand can become known as an authority on the topic. What is LinkedIn SEO?

SEO 110

SEO LinkedIn Tips URL 110

Kikolani

MARCH 8, 2013

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. Blogging / Content. 7 Insights I Wish I Knew Before I Started Blogging – Looking back, I wish I had learned what I’m about to share earlier. The Resources Mashup.

Mashup 126

Mashup Meeting Resources Adwords 126

Webbiquity SMM

AUGUST 28, 2012

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). What’s the best process for developing a social media marketing plan? by MarketingProfs.

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Techipedia: Tamar Weinberg

JANUARY 5, 2011

2010 by far was the biggest year yet in the Internet Marketing realm. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Content Development/Marketing. Pay-Per-Click (PPC) Marketing. Affiliate Marketing.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279