Koka Sexton

JANUARY 5, 2023

Are you a business marketer looking to maximize your efforts? By understanding these metrics and analyzing them accurately, you can better determine which marketing efforts are working and which need to be improved. It is important to be aware of the metrics that are key to understanding and improving your marketing initiatives.

Metrics 140

Metrics B2B ROI Advertising 140

Social Media Strategies Summit

NOVEMBER 30, 2020

Typically, people on Instagram are engrossed in documenting and peacocking every aspect of their lives — and watching others do the same. And this is the potential that ecommerce brands are capitalizing on. Plenty of small brands were built for Instagram, or rather, it was Instagram that helped build them in the first place.

Products 164

Products Instagram Brands How To 164

Buffer Social

MAY 4, 2022

Creating a successful blog really just requires being passionate about a certain topic — a characteristic you already possess as an ambitious entrepreneur! A blog can also be a low-cost way to elevate your small business’s reach and also build credibility with your followers, making it a win-win situation.

Small Business 84

Small Business Journal How To Tumblr 84

Sprout Social

APRIL 4, 2023

Most brands expect to drive engagement and generate leads with social media strategies. If leveraged properly, ephemeral content can help you beat the algorithm and keep your brand top of mind. Let’s look at why ephemeral content works for brands, how you can use it to drive results and examples from real brands.

Strategy 114

Strategy Content How To Marketing 114

yMarketingMatters

JANUARY 27, 2019

If you are in the throes of planning, keep these three important tips in mind while you work on how to improve your social media marketing and your results this year. The Need for a Documented Content Strategy. Sign up HERE to get my blogs directly to your inbox! Why is this important? Quality is More Important than Quantity.

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Tips Content Marketing Patterns 100

Webbiquity SMM

OCTOBER 22, 2021

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. There’s a wide range of social media management tools designed to help you succeed with your social media marketing efforts.

Social Media 205

Social Media Tips Metrics B2B 205

Pam Moore

DECEMBER 7, 2017

Content marketing in 2018 is going to hit a new dimension of importance, organization and integration. Smart and savvy marketers know the days of throwing social spaghetti at the wall and hoping it sticks are over and done. Here is what this blog post and episode #242 of the Social Zoom Factor Podcast will provide to you: .

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Template Templates Trends Content 167

yMarketingMatters

JANUARY 27, 2019

If you are in the throes of planning, keep these three important tips in mind while you work on how to improve your social media marketing and your results this year. The Need for a Documented Content Strategy. Sign up HERE to get my blogs directly to your inbox! The post 3 Content Marketing Tips for 2019 ?

Tips 100

Tips Content Marketing Patterns 100

Pam Moore

JUNE 8, 2017

As many brands are challenged to become human, engage with their community of customers, prospects, stakeholders, and competition a few of the questions we hear most are: What do I talk about? The biggest mistake people make when it comes to building their social brand is blurring these two words. How do I know how much is too much?

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Authentication Brands Training Communities 167

Buffer Social

NOVEMBER 1, 2023

  It did mean I went through a very intense period of saying no to dessert (would not recommend), but it also helped me fall in love with exercise (would recommend) — and almost accidentally, build something of a personal brand.  I realized it was time for a personal brand pivot. Naturally, I put it to the experts.

Brands 76

Brands How To Instagram Consultant 76

Hootsuite

FEBRUARY 16, 2022

If branded content and influencer collabs are part of your Facebook marketing strategy in 2022, Brand Collabs Manager should be on your radar. This monetization tool brings brands and social media creators together to create and share branded content that builds trust and expands reach. Be set to Public.

Brands 95

Brands HootSuite Project Metrics 95

Harp Interactive

MARCH 4, 2014

Categories: Blog , How To , Social Media Marketing , Twitter Tags: social media , Twitter , twitter cheat sheet , twitter essentials , twitter lingo Finally! All the Twitter tips, tricks and resources to support your business or brand…all in one place. Feel free to download and share this document.

Twitter 292

Twitter Resources Social Media Tips 292

Harp Interactive

APRIL 27, 2010

More than ever, prospects are making purchasing decisions based on their interaction with brands and recommendations from peers. They are most likely to interact with brands and each other on social networks…especially Facebook where they spend hours on end. Are highly targeted Facebook ads part of your marketing mix?

Social Graph 343

Social Graph Statistics Facebook Nielsen 343

Pam Moore

JULY 11, 2018

How do you build a brand that is a sweet orange in an online social world of bitter apples? How do the brands that leave lasting imprints in your head do it? Why do you consistently buy one brand over another? There is a reason that the brands, jingles are stuck in your head. A logo does not equal a brand.

Apple 139

Apple Brands Tips Consultant 139

Mindjumpers

AUGUST 17, 2010

I will look futher into that… Its hype among social media users is one thing, but for marketers it is more interesting to explore how geolocation can be used from a marketing perspective. See it here: Geolocation Based Social Media for Brands View more documents from DOUGLAS LIN.

Social Media 207

Social Media Brands Foursquare Disqus 207

Kikolani

OCTOBER 4, 2016

A lot of businesses fail to understand the importance of having a sound marketing strategy. These companies haven’t realized the value of having a marketing strategy to lead them forward. They rely on a combination of hard work and dedication (without marketing strategies) to reach their goals.

Strategy 156

Strategy Tips Marketing Resources 156

Harp Interactive

MARCH 4, 2014

Categories: Blog , How To , Social Media Marketing , Twitter Tags: social media , Twitter , twitter cheat sheet , twitter essentials , twitter lingo Finally! All the Twitter tips, tricks and resources to support your business or brand…all in one place. Feel free to download and share this document.

Twitter 228

Twitter Resources Social Media Tips 228

Hootsuite

MARCH 23, 2023

Try these 8 AI copywriting tools to save time and supercharge your marketing efforts (without making you redundant). AI copywriting is the process of using natural language processing software combined with machine learning capabilities to generate content for blog posts, social media, emails, scripts, and much more.

Tools 135

Tools HootSuite Price Template 135

Later

JUNE 19, 2020

Brand collaborations on Instagram are quickly becoming one of the most popular ways to grow your following and promote your brand online. Not to be confused with influencer partnerships, brand collaborations see two (or more!) brands team up to create a product offering that works across their combined audiences.

Collaboration 63

Collaboration Brands Instagram How To 63

Pam Moore

APRIL 1, 2020

How do you build a brand that is a sweet orange in an online social world of bitter apples? How do the brands that leave lasting imprints in your head do it? Why do you consistently buy one brand over another? There is a reason that the brands, jingles are stuck in your head. A logo does not equal a brand.

Apple 78

Apple Brands Tips Consultant 78

Social Media Strategies Summit

JANUARY 12, 2023

Higher education social media marketers face unique challenges. Far from managing accounts for one or two brands and sub-brands, they might be responsible for managing social media profiles across dozens — or even hundreds — of different departments. You can’t do it all alone. Her solution?

Collaboration 226

Collaboration How To Education Team 226

ProBlogger

JANUARY 3, 2024

The post Trust – Principles of Successful Blogging #2 appeared first on ProBlogger. This is particularly relevant in the context blogging which involves personal branding, networking and a readership. Why Building Trust is Important OK – so now we’re on the same page lets talk about Trust.

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Exercises Blogger Influencer eBook 27

Convince & Convert

SEPTEMBER 24, 2013

Over the last ten years, new content types have arisen and lots of great tools have sprung up for creating and marketing content. The kind of win-win marketing content that provides real value to readers, and promotes you and your business at the same time. As marketers, we want our content to have the longest shelf-life possible.

Reputation 143

Reputation Content Curation Storify 143

Jon Loomer

JANUARY 24, 2024

Example of Optimization Gone Wrong This blog post was inspired by a complaint I’ve been hearing a lot lately related to Advantage+ Audience. The situation that keeps coming up is advertisers promoting a brand or product that’s catered to women. But it becomes a bigger problem in this world of broad targeting.

Advertising 170

Advertising Eventful Campaign Engagement 170

The Realtime Report

OCTOBER 26, 2012

NASA regularly invites influential bloggers to document key events such as this one. Businesses have always understood that word-of-mouth marketing is one of the most powerful ways to shape opinions and drive awareness, preference and sales. “Influencer marketing” is simply the new, fancy way to describe word-of-mouth.

Influencer 185

Influencer Marketing Upcoming Analysis 185

Pam Moore

MARCH 30, 2020

Content marketing… I find that most business leaders either love it or they hate it. I think few business leaders actually understand what content marketing it is yet alone understand the power and benefits it can provide for their business. Is it good to go to market as it is? What market segment, user persona?

Organization 78

Organization Content How To Marketing 78

Oktopost

JUNE 4, 2020

How did this document, originally hated by employees, become such an important component of a brand’s overall social media strategy? Social media policy found its origins in the early 2000s as a “blog policy”, little more than a warning of what employees could and couldn’t post on message boards and blogs.

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Policies Social Media Guidelines Sentiment 146

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. Getting that part right is as critical to a good brand story as it is to your favorite novel or TV show. What is a buyer persona? Why are buyer personas important?

Data 140

Data Social Media Sentiment Team 140

Writtent Blog

FEBRUARY 12, 2014

Content marketing moves incredibly fast. So fast that just a decade ago, most of us had never heard of it – today, the tactic is used by 93% of marketers. Whether you’re creating a blog or a presentation to prove to your boss just why original articles are the future , you’re in luck. Source: CMI ). Source: eMarketer ).

Content 110

Content B2B Hubspot Marketing 110

Buzz Marketing for Technology

MARCH 9, 2010

In my new advisory role for the member s of MENG I have been getting a bunch of questions from the members that are making great fodder for blog posts. I actually tried to tackle this question a few times on my blog before. A healthy piece of my SMBR is devoted to listening which will be the topic of the next blog post.

B2B 198

B2B Social Media Marketing Survey 198

Later

APRIL 9, 2020

Thinking about jumping into affiliate marketing on Instagram? In this blog post, we’re explaining what affiliate marketing is, how to get started, and how you can use an affiliate program to fast-track your brand’s growth and success! Table of Contents: What is Affiliate Marketing? What is Affiliate Marketing?

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Affiliate marketing Affiliate network Instagram Marketing 97

Rebekah Radice

JUNE 19, 2017

Oh sure, from the surface, it looks like play time… post to Facebook, add a pretty picture to Instagram, tweet a blog post. That’s why I’m so excited to bring you my new course, “The Smart Guide to Marketing Your Business on Social Media.” How to Market Your Business on Social Media [New Course].

Course 136

Course Social Media How To Marketing 136

Sprout Social

APRIL 6, 2023

Calendars can also help streamline collaboration and track marketing performance. Let’s dig into the purpose of a content calendar, the role it plays in content marketing and how to create an effective content calendar. A content calendar is a framework used to effectively manage your content marketing program.

Content 80

Content Collaboration Project Template 80

Myrland Marketing

FEBRUARY 23, 2023

Your activity section on LinkedIn provides an outstanding glimpse into your personal brand as it shows your comments, posts, articles, newsletters, or what I call your “presence,” meaning how you demonstrate your knowledge and your willingness to interact with others. LinkedIn is responding to that trend. Why Is This Important?

LinkedIn 98

LinkedIn Activities Newsletter Video 98

Sprout Social

JANUARY 16, 2020

Because brands rightfully want to get their names and content in front of as many people as possible. In fact, raising brand awareness is number one among the top social media goals of marketers today. Shouldn’t brands be focusing on social media as part of a bigger marketing funnel instead? Good question!

Meme 105

Meme Marketing Hashtag Campaign 105

Visually SM

OCTOBER 29, 2020

However, if your brand is on social media, you have to think differently : it’s essential to plan out what you will do there, as well as think about to whom you’re talking. In this case, the platform becomes a way of generating awareness, conversions, sales, as well as boosting your Digital Marketing strategy.

Social Media 130

Social Media Engagement Strategy How To 130

Pixlee

OCTOBER 10, 2018

There’s no reason why hotel brands can’t excel in this space by showcasing their extensive knowledge of local culture through robust curated experiences. Most brands already offer curated experiences to guests, but marketing these suggestions with User-Generated Content can make them more visible, attractive, and trustworthy.

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Hotels Curation UGC Brands 64