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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Social listening tools are some of the most important for any social media marketer to master. Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Social listening is the practice of using social tools to monitor what people are saying about your brand online.

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11 Time-Saving Social Media Collaboration Tools

Hootsuite

If there’s one thing social media marketers need more of, it’s time. From creating content to requesting approvals to managing different brand accounts, every part of the social process can benefit from feedback or, at the very least, a second opinion. Pricing: Starts at $99/month per user with a 30-day free trial.

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How to Take a Collaborative Approach to Managing Social Accounts Across Higher Ed Departments

Social Media Strategies Summit

Higher education social media marketers face unique challenges. Far from managing accounts for one or two brands and sub-brands, they might be responsible for managing social media profiles across dozens — or even hundreds — of different departments. You can’t do it all alone.

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7 Effective Ways to Market Your Business Blog

Writtent Blog

billion pages each month – and that’s just on WordPress-hosted blogs! Content is an incredibly effective way to drive ROI for your company’s marketing budget, but you won’t see great results if you simply publish articles without a distribution or promotion plan in mind. Over 392 million people worldwide view more than 13.3

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Search Traffic Declining? You’re Not Alone (and What to Do About It)

Webbiquity SMM

” The Tutorspree blog offers another possible answer: Google is intentionally de-emphasizing organic results (free clicks) in favor of search advertising results (for which it gets paid). So in order to maintain and grow website traffic, online marketing practices have to change as well. Why the WPO Model is Important.

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Eight Tools to Grow on Instagram During the COVID-19 Outbreak

Webbiquity SMM

Here’s why you need various tools to support your Instagram marketing efforts, along with guidance to help you determine which tools are likely to work best for you. Social media marketing. With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers.

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Online Reputation Management For Businesses: A Comprehensive Guide

Harp Interactive

Negative websites whose sole purpose is to provide a platform for your disgruntled customers to malign your brand (your keyword) can show up in Google search results and invade your search real estate. These sites become popular because they use certain techniques that attract searchers who are typing in keywords associated with your brand.