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13 key tools for your influencer marketing campaigns

Audiense

The last two years have seen the rise of Influencer Marketing from an out of the box tactic to an essential part of any marketers strategic arsenal. At Audiense we understand the steps required to getting your influencer marketing campaign off to the right start : Influencer identification. Influencer evaluation.

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Top 17 Social Media Monitoring Vendors for Business

Socialmedia.biz

Today, social media is the best marketing and promotional tool. Therefore, social media marketing is more effective than traditional marketing techniques. This process enables them to increase brand awareness and capture profitable trends. Social media monitoring technology enables you to read the minds of your customers.

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Clearing Clouds of Confusion – the 5 Categories of Social Media Software

Convince & Convert

The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do. This is especially true of the marketing management guys like Buddy, Involver, Vitrue, Wildfire, et al who all hope to be end-to-end solutions. What words are used in association with our brand?

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Are you monitoring the trends related to conversations about your brand? 89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. Then, you can filter those mentions based on the channel e.g. Facebook, Twitter, blogs etc. You may also be monitored!!

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Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

Unfortunately, most public relations and marketing practitioners really want the insights from artificial intelligence. Don’t collect the number of positive, negative, and neutral mentions of your brand in thousands of posts just because that’s what the monitoring tool was designed to do.