Ignite Social Media

JULY 10, 2020

Facebook is in the midst of a boycott by some large advertisers during this month of July 2020. While Facebook’s stock price hit an all-time high on July 7 th , one of the key boycott dates, all is not sunny in Menlo Park. Just make sure your content is relevant to TikTok or you can expect a lot of skipping by your audience.

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Social Media Strategies Summit

OCTOBER 30, 2019

There is no shortage of reasons for brands to move away from the social media giant, Facebook. From the algorithm changes to the fake news stories that plagued the 2016 election and the ever-increasing cost of advertising , the environment on Facebook seems to get more challenging every day. Source: Pew Research.

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Brands Facebook Journal Issues 108

Visually SM

JULY 31, 2020

If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. How can I implement a video strategy for my brand? It has been said that Facebook was on its deathbed. Here are some formats that still perform well on Facebook.

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Social Media Video Company Content 246

Keyhole.co

JANUARY 20, 2024

The answer is Facebook marketing. Anyone can market on Facebook–big brands, small businesses, and individuals alike. Facebook marketing is a cost-effective way for a small business to reach a big audience on a minimal budget. In fact, surveys show that the majority of Facebook users follow at least six brands.

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Small Business Engagement Strategy Facebook 100

Writtent Blog

NOVEMBER 24, 2023

You’ve probably heard that blogging can do wonders for your business–improve your SEO, attract more visitors to your website, build trust and brand loyalty, generate more leads and sales, and more. The problem is that figuring out how to start a blog for your business isn’t as easy as starting a personal blog.

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Hubspot How To Loyalty Resources 96

Sprout Social

APRIL 4, 2023

Most brands expect to drive engagement and generate leads with social media strategies. However, ephemeral content is often overlooked in favor of long-form and feed content to achieve these goals. If leveraged properly, ephemeral content can help you beat the algorithm and keep your brand top of mind.

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Ignite Social Media

OCTOBER 30, 2023

As brands continue to invest in TikTok as part of their social strategies, it’s important to stay up-to-date on the latest platform developments. In this blog post, we’ll summarize the key takeaways from TikTok’s visit and what they mean for brands on the platform.

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Features Brands Real Estate Hashtag 91

Social Media Strategies Summit

MARCH 11, 2021

Unsurprisingly, although it’s still extremely new, brands are already starting to jump on board. So if you’re an Android user, you can’t use it right now, although the Clubhouse team revealed in a January blog post that they’ll “soon” begin work on an Android app. 6 Ways Brands Can Start Using Clubhouse.

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Brands Conference Hosting Conversation 228

Social Media Strategies Summit

APRIL 8, 2021

What’s more, its parent company also owns three of the other four platforms to appear in the top five, including Facebook, WhatsApp, and Facebook Messenger. So you might think the team at Instagram would be pretty content with how things are going. Showcase Your Brand Personality. Image source. Ever used TikTok?

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Instagram Brands Real Estate Remix 234

Pam Moore

FEBRUARY 6, 2018

Facebook recently announced big changes to the Facebook News Feed algorithm that impacts publishers, brands, celebrities and just about any business or human being who wants to conduct any type of business utilizing Facebook. Facebook wants your content to do more than just inspire and appease your audience.

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Mindjumpers

DECEMBER 21, 2011

Tweet According to TheNextWeb , a new Facebook communication option appeared for Asia-based page admins. However, so far Facebook hasn’t announced the new feature, so I guess that the message option is being tested for a later roll out. What does it mean for brands? How to Improve Your News Feed Ranking on Facebook.

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Waxing UnLyrical

AUGUST 2, 2018

You are drowning in emails, ads and brand messages – and so are your prospects and clients. The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. And long-form content.

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Content Brands Findability Marketing 124

Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. Source: Hubspot Facebook. PRIORITY PLATFORM: Facebook and Instagram Advertising. TAKEAWAY: Be a resource.

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B2B Social Media Brands Hubspot 150

Pam Moore

DECEMBER 30, 2019

Do you feel as if you are winding down into a deep, dark black hole of content creation with little to zero return? If you answer yes to this question, you definitely are reading the right blog post today! The same person or brand likely earned your trust and has a higher level of authority in your mind. I know you can do it!

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Brands Content Training Template 78

Hootsuite

NOVEMBER 7, 2023

Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Now, all you have to do is set up a social listening tool to track the details that matter most to your brand, and the information comes directly to your computer screen. What is social listening?

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Brand Monitoring Tools Brands HootSuite 98

Keyhole.co

FEBRUARY 19, 2023

Your target market regularly consumes dozens of financial services ads; publishing generic content won’t yield results. They won’t trust shady, no-name brands for credit repair, loan applications, estate planning, insurance management, and debt consolidation, among other pressing financial needs. Finance writing demands authority.

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Brands Content Marketing Insurance 52

Pam Moore

JULY 13, 2020

SocialZoomFactor · How to Create Irresistible Content 10-Point Checklist. As brands struggle to rise above the sea of status quo social media updates, videos, podcasts and blog posts, the digital and social web is beyond noisy. Is Your Content IRRESISTIBLE? You need irresistible content. Winning! :).

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eBook Content Findability Template 141

Pam Moore

DECEMBER 7, 2017

Content marketing in 2018 is going to hit a new dimension of importance, organization and integration. It's not good enough to just create cool visuals, be on Facebook Live video daily and tweet a few links. Showing up on Facebook every morning thinking “hmmm…what should I post today?

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Template Templates Trends Content 167

The Social Media Hat

FEBRUARY 4, 2023

Getting paid to represent brands and help our audiences satisfy their needs is what influencer marketing is all about. The post Mike Allton’s Quick Start Guide To Becoming A Brand Influencer appeared first on The Social Media Hat. But how do you get started?

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Influencer Brands Social Media Marketing 217

agora pulse

SEPTEMBER 18, 2019

User-generated content (UGC) is a game-changer for businesses. It can help you foster stronger relationships with your audience while it simultaneously makes your brand more appealing (and more trusted) by new users discovering you. That fact drives most brands crazy because they have no control over this aspect.

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UGC Brands Content How To 89

Pam Moore

JUNE 21, 2019

Content marketing is the new yet not new buzzword. The truth is content marketing has been around for decades, since conversations and business has existed. Content marketing is not a new shiny object invented via social media. Yet, content is at the core of everything brands and people do online.

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Content Marketing Loyalty Findability 113

Sprout Social

MARCH 4, 2021

With growing competition, the best way for your brand to stand out on social media is through engagement. And for that, you need content. In fact, according to the Sprout Social Index™ , 40% of consumers believe that memorable content makes a brand’s social best in class. That’s where content curation comes in.

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Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

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Strategy Brands Hubspot Survey 129

Audiense

AUGUST 9, 2022

Content is king, but blogging is so last year. Facebook is dead, except for your relative’s constant check-ins at random locations. If you work in marketing (and we’re betting you do), it seems there’s always a war between the members of our marketing mix.

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Instagram Influencer Video Brands 157

Pam Moore

JULY 6, 2019

Conversations, LinkedIn company page posts, LinkedIn video, YouTube videos, Instagram Stories, Instagram Posts, podcasts, live video streams, Facebook posts, Facebook messenger bots, Tweets, Instagram images, Snachat snaps, Facebook live video, iTunes podcasts, and the list goes on. Definition of content marketing.

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Content Marketing Template Templates 104

Hootsuite

MAY 19, 2022

“Like us on Facebook” has become such a common phrase that it’s hard to imagine the platform any other way. If the Facebook Like was a person, it would have been bar or bat mitzvahed by now. But we haven’t always wondered how to get more likes on Facebook. Then in 2009, Facebook added an identical feature to its platform.

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Tips HootSuite Facebook How To 141

The Realtime Report

JUNE 6, 2014

Facebook: 1.23 via Facebook. Tumblr: 189 million blogs. Millennials Are 56% More Likely To Find Brand Content On Social Networks. SDL’s Content Finds the Customer study found that Millennials are 56% more likely to find brand content on social networks. billion monthly active users.

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Pam Moore

JULY 10, 2017

Conversations, Facebook posts, Facebook messenger bots, Tweets, Instagram images, Snachat snaps, Facebook Stories, Instagram Stories, Facebook live video, Periscope live video, iTunes podcasts, and the list goes on. The reality is that content is the core of not only the social and digital web but of humans.

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Content How To Marketing Training 166

Keyhole.co

NOVEMBER 27, 2023

Today, Samsung is a globally leading smartphone manufacturer, overshadowing other brands in terms of usage and number of units sold. This blog inspects how Samsung’s social media strategy furthers its dynamic marketing. million Facebook (Samsung Electronics): 5 million Twitter: 706.9K LinkedIn: 4.2 million TikTok: 2.5

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Keyhole.co

FEBRUARY 9, 2024

billion are active Facebook users. That means more than one-third of the world uses Facebook. As of late 2023, Facebook is the most widely used social media platform in the world. What is Facebook marketing? Facebook marketing creates awareness and promotes a company or individual via the platform. Out of those 8.1

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Strategy Facebook Marketing Groups 52

Convince & Convert

JULY 8, 2014

Brands are spending millions of dollars and countless hours producing content in an effort to vie for their customer’s attention. While brands should be applauded for shifting from delivering ads to delivering valuable content, that approach only goes so far, especially when you’re trying to introduce yourself to new customers.

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Brands Content Fashion Influencer 167

Convince & Convert

SEPTEMBER 1, 2017

Because your professional success is judged by your ability to cultivate original ground-breaking content, the fear that you will lose ownership of those ideas is very real. Brands face the same issue, every day—especially brands whose bread and butter is content surrounding thought leadership. Click To Tweet.

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Social Media Content Aggregator Trends 163

Likeable

DECEMBER 4, 2018

This year, there was no shortage of innovation in social content. Most of all, we saw brands embrace new and creative ways to stand out online, add value, and engage with consumers. In no particular order, here’s our roundup of top branded content from 2018. Want branded content inspiration in your inbox every week?

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Brands Content Library Film 63

Pam Moore

FEBRUARY 24, 2018

Brand leaders around the globe are freaking out as they read the blog posts, watch the videos and see the tweets fly by from the Facebook fear mongers crying that the end of Facebook as we know it has arrived. Facebook 2018 is all About Engagement. It is true that big changes are coming to Facebook.

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Feed Feedly Metrics News 167

Hootsuite

FEBRUARY 16, 2022

If branded content and influencer collabs are part of your Facebook marketing strategy in 2022, Brand Collabs Manager should be on your radar. This monetization tool brings brands and social media creators together to create and share branded content that builds trust and expands reach.

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Brands HootSuite Project Influencer 95

Hootsuite

JANUARY 13, 2022

Whether you know it or not, both of these examples are user-generated content (UGC). What is user-generated content? User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels.

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UGC Content HootSuite Authentication 145

Jon Loomer

DECEMBER 3, 2019

The typical advertiser has one primary set of goals with their Facebook ads: Generate the most conversions at the lowest cost. I’m talking about spending money to send people to a high quality, no-strings-attached, helpful blog post. This has always been the cornerstone of my Facebook ads strategy.

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Facebook Training Cost Buy 176