The 21 Best Content Curation Tools
FEBRUARY 21, 2017
Curation can take a variety of forms: Weekly “best of” compilations (example: V3*Broadsuite blog ). Ideal for live blogs, breaking events, and conferences. Showcase reviews: ArCompany, Catherine Pham/SlideShare, Express Writers, Gizmodo, Marketing Insider Group (Starup), Maximize Social Business (Grow), Re/code, Rebekah Radice, Social Media Today, StoreYa Blog.
3 Tips for Using Social Media for B2B Marketing
DECEMBER 27, 2016
And keep in mind that this doesn’t only pertain to blogs, although creating a blog for your business and using social media to showcase that blog within the right communities is a great strategy. Guest post by Larry Alton. Social media can be a great business tool to use for marketing, sales, PR, customer service, and HR. Image credit: Jason Howle on Flickr.
The 29 Best Social Media Monitoring Tools
FEBRUARY 13, 2017
Showcase reviews: MarketingLand, Social Media Today, StoreYa Blog. Social listening to gauge consumer opinion on any topic from across the social web with sentiment analysis, customer feedback, trend spotting, brand analytics, competitive benchmarking, influencer identification, and reputation management across blogs, forums, reviews, and top social networks. Blogging Wizard.
13 Great Guides to Growing Your Blog Audience
MARCH 25, 2015
You’ve put extensive effort into your business blog design, content strategy, research, and execution. Why isn’t your blog attracting a higher level of traffic? Find guidance on those topics and more here in a baker’s dozen of the best guides to growing your blog audience from the past year or so. Got a well-written business blog, but a shortage of readers?
33 Thought-Provoking B2B Social Media and Marketing Stats
FEBRUARY 16, 2016
81% of B2B decision makers use online communities and blogs to help make purchasing decisions. As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social.
104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
DECEMBER 2, 2014
7 Blogging Stats. 34% of Fortune 500 companies now maintain active blogs – the largest share since 2008. Each month, 329 million people read blogs. 37% of marketers say blogs are the most valuable content type for marketing. 17% of marketers plan to increase blogging efforts this year. Blogging increases web traffic by 55% for brands. NewsCred ).
47 Superb Social Media Marketing Stats and Facts
JANUARY 19, 2016
V3B Blog ). V3B Blog ). Social media use isn’t quite universal—but it’s getting close. 70% of the U.S. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 billion last year to 2.5 billion by 2018. Image credit: The CMO Survey. Pew Research ).
49 Noteworthy Social Networking Stats and Facts
FEBRUARY 23, 2016
V3 Broadsuite Blog ). Though new social networks continue to be launched (e.g. SnapChat , Blab ) and some disappear (anyone remember Pownce or Friendster ?), the “big three” among both consumers and marketers continue to thrive and dominate. But there are no guarantees that leadership will last, and the social networking landscape is constantly evolving. Pew Research ). 84.7%
How to Get More Blog Traffic – Content Promotion Checklist [Infographic]
AUGUST 30, 2016
With apologies to George Berkeley , if a blog post is published but no one shares it on social media, does it make an impact? Of course blog posts and other noteworthy content should be shared across Facebook, Google+, Twitter, Instagram, and LinkedIn. What does that mean, exactly? The helpful content promotion checklist infographic below from CleverClicks is an excellent guide.
The 17 Best Social Media Management Tools
MARCH 27, 2017
Showcase reviews: B2B PR Sense Blog, Blogging Wizard, BuzzBlogger, Catherine Pham/SlideShare, Express Writers, iag.Me (HootSuite), iag.Me (Social), iMedia Connection, MarketingLand, Mention, RazorSocial (Technology), Robbie Richards, Shift Communications, SnapApp, SteamFeed, StoreYa Blog, ViralBlog, Visually. ” — StoreYa Blog. Blogging Wizard. StoreYa Blog.
20 Brilliant B2B Marketing and Digital Business Stats and Facts
AUGUST 25, 2015
V3B Blog ). B2B PR Sense Blog ). Blogs come in at 21% (ugh). B2B PR Sense Blog ). B2B marketers today certainly live in “interesting times” (in the sense of the not-actually-Chinese curse ). Image Credit: B2B Marketing Insider. The collection of facts and stats below shed light on this paradox, as well as other insights. Death of the salesman? Biznology ).
Five Ways to Draw Traffic to a Blog Post
MARCH 22, 2016
As buyers spend more time with online articles, blog posts and reviews, and rely less on advertising for product information , companies have quickly caught onto the fact that they need great content to attract new customers and retain their current ones. Here are five methods you can use to get your blog posts more exposure amongst your audience and beyond.
20 Expert LinkedIn Guides
JULY 7, 2014
Top 10 Tips from Best LinkedIn Company Pages [SLIDESHOW] by LinkedIn Official Blog. LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. 7 Guides to Using LinkedIn for Career or Networking. Want a Job?
10 Top Marketing Thought Leaders in Social Media
MAY 21, 2015
Jeff Bullas — does anyone know more about blogging than Jeff? He’s one of those guys who seems to defy the laws of time and space by being able to consistently churn out bookmark-worthy blog posts, speak at events all over the planet, write ebooks, and still engage actively and prolifically on social media. But—what if you had to answer on the spot? Meghan M. centric.
How to Calculate the ROI of Social Media Marketing [Infographic]
SEPTEMBER 13, 2016
For example, one article posted on a blog may garner an expansive number of re-posts—helping you to meet your goal of generating conversation about your brand. Quick: Can you list the goals of each and every one of your social media efforts? Do you know how each campaign performed when measured against those metrics, and how they contributed to the bottom line?
14 Brilliant B2B Marketing Strategy Guides
JUNE 17, 2014
” 6 Persuasion Techniques: Science in B2B Marketing by Ideas@Work Blog. Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. In less than a generation, information has gone from being scarce to overabundant. How should b2b marketers adjust their strategies to keep up with this evolution?
The 12 Best Competitive Intelligence and Benchmarking Tools
MAY 3, 2016
” — Kissmetrics Blog. Showcase reviews: Kissmetrics Blog, StoreYa Blog. Showcase reviews: RazorSocial (Social Media Tools), Kissmetrics Blog, PR Daily, Comms Axis. Offers insight into content performance for you and your competitors across all key channels – including social media, blogs, email, earned media, ads and SEO. Blogging Wizard.
35 Stupendous Social Networking Facts and Stats
AUGUST 11, 2015
Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. Image credit: The Wonder of Tech. Facebook is of course (by far) the largest social network. Ber|Art ).
Five Top-Rated Social Media Management Tools for 2016 [Infographic]
JUNE 27, 2016
Ian Anderson Gray of the Seriously Social blog partnered with business software review platform G2Crowd to create a comparison between the top five rated social media management tools on the market currently. Guest post by Lilach Bullock. What is the “best” social media management tool out right now? The results in this infographic came from examining detailed customer reviews.
23 Outstanding Social PR Guides
JULY 22, 2014
Why PR Agencies Should be Great at Social Marketing, But So Few Are by SocialSteve’s Blog. You Know You Are in PR When… by B2B PR Sense Blog. ** 5 STARS. How to Find Niche Influencers in Google+, Twitter and the World at Large by Bruce Clay Blog. Bad Outreach Examples – How Not to Secure a Guest Blogging Spot by SteamFeed. Guest Blogging Guides.
6 Reasons a Blog Should be the Center of Any Social Content Strategy
JUNE 4, 2012
Despite the many business benefits of blogging , it remains an underutilized tactic. 500 fastest-growing companies and just 35% of the Fortune 100 enterprises maintain blogs. While blog adoption is actually slightly higher among small to midsized businesses (SMBs), roughly half are still not taking advantage of this medium. A blog provides content for Facebook postings.
23 Outstanding Social Media Marketing Guides
DECEMBER 16, 2014
10 Reasons Why Small Business Can’t Ignore Social Media by Marketing Technology Blog. A Scientific Guide to Posting Tweets, Facebook Posts, Emails, and Blog Posts at the Best Time by Buffer Social. A Key Secret to Jazzing UpYour B2B Content’s Visual Appeal by B2B PR Sense Blog. by bowden2bowden blog. How are social media marketing best practices evolving? do that for me?”
5 Easy Tools for Social Selling Success
NOVEMBER 3, 2015
From social to industry publishes, to niche blogs, UberVU helps you pinpoint potential customers and conversations at exactly the right time. Guest post by Austin Duck. Social selling is an awesome way to get things done. But, like the early days of anything on social, it’s difficult, messy, and imprecise. A big reason for this is a lack of organizational tools. Now go sell something!
The 32 Best Twitter Marketing Tools
JANUARY 24, 2017
Twitter’s key strength is in driving traffic to informative online content including news and blogs. (It’s ” — Blogging Wizard. Showcase reviews: Blogging Wizard, RazorSocial (Analytics). JustRetweet is basically a huge blogging alliance that works together to promote each other’s content. ” — Blogging Wizard. Blogging Wizard.
How to Promote Blog Posts: 200+ Ideas from Eight Experts
FEBRUARY 17, 2014
Company blogs have become virtually essential, and very powerful, component of digital marketing. In addition to their SEO benefits and role in maximizing web presence for brands , blogs produce sales and leads. Which blog post promotion tactics are most effective? Is it still worthwhile to get listed in blog directories, and if so, which ones?
What are the Best Social Networks for B2B Marketing? (Research)
AUGUST 27, 2013
We looked at three different types of sites: pure B2B blogs, pure commercial sites, and “hybrid” sites that combined a blog with commercial content. Not surprisingly, social media drives a much larger proportion of traffic to blogs (nearly 17%) than to purely commercial B2B websites (1.1%). There’s no question that B2B marketers have embraced social media.
How to Use Social Media for Event Marketing [Infographic]
AUGUST 17, 2015
Yet—less than half of businesses use social media for event marketing, and just 11% use blogging to market events. • Using social media to maximize the impact of live events (like trade shows, forums and conferences) is where shiny new tools meet old school marketing. Growth in searches for “social media marketing” per Google Trends.
How to Optimize Events with Social Media [Infographic]
FEBRUARY 4, 2015
Blogs. Blog posts covering events either before or after the actual event date are a great way to keep your audience informed. Events Social Media Marketing blogging for business Dave Landry event marketing infographics LinkedIn Twitter Guest post by Dave Landry. Nothing promotes event marketing as well as social media. Connect with other event attendees on social media.
The Basics of B2B Social Media Marketing Strategy
MARCH 29, 2016
Blog posts are generally suitable for sharing across these networks plus others like Scoop.It, StumbleUpon, Tumblr, and Pinterest. Twitter: For most businesses, this is one of the two most effective social networks (along with LinkedIn) for driving website and blog traffic. Image credit: BundlePost. But it may also be a problem with basic B2B social media marketing strategy.
31 Sensational Social Media Marketing and PR Stats and Facts
JULY 14, 2015
Image credit: B2B PR Sense Blog. B2B PR Sense Blog ). Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities. As noted below, the money is following that belief: social media now accounts for about 11% of all digital marketing outlays, and spending on social media marketing will total nearly $10 billion this year.
18 Expert Guides to Using Google+ for Business
FEBRUARY 25, 2014
5 Big Reasons Why You Should Consider Google Plus Marketing by Jeffbullas’s Blog. ” Using Google+ to Appear in the Top Results Every Time – Whiteboard Friday by The Moz Blog. making it a critical component in an overall web visibility strategy. So what are the best practices for posting and sharing content on Google+? Building an audience and networking? Dustin W.
Content Marketing Strategy? Think Like A Reporter
APRIL 12, 2016
If it’s online and text, will it be on your blog, in an online publication, on another influential industry blog, on a platform like LinkedIn Pulse or Medium, on Facebook, or on some combination of these and other web venues? For video content, will it be on YouTube, Vimeo, Facebook, your blog, or all of the above? So—creating a content marketing strategy is vital.
33 Phenomenal Content Marketing and Copywriting Guides and Tips
APRIL 23, 2013
Discover the answers to these questions and many more here in more than 30 of the best content marketing articles and blog posts of the past year. Seeking Marketing Alpha by Propel Growth Blog. ” 5 CEO-Worthy Metrics for Demonstrating Inbound Marketing Success by Marketo B2B Marketing Blog. 11 Timeless Examples #FTW by aimClear Blog. ’ Yawn. ”). Adam T.
103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
NOVEMBER 12, 2013
B2B PR Sense Blog ). 87% of B2B companies view social media (other than blogs) as a highly successful element of their marketing mix. 83% say the same for articles on websites, 78% eNewsletters, and 77% blogs. At the top of the funnel, blog posts, news articles, press releases and social media content drive awareness. Business Blogging Statistics and Facts. Wrong.
21 of the Best Social Media Marketing Guides of 2013 (So Far)
OCTOBER 8, 2013
Guest blogger James Barnett offers helpful tips for using Facebook, Twitter, Pinterest and blogging to run PR campaigns at live events, for example, on Twitter: “Use hash tags (#) to stay on topic with trends and create a buzzword around your brand. ” Executable Game Plan for Winning Ultimate Customers with Social Media by SocialSteve’s Blog. ” phase.
18 of the Best Content Marketing Strategy Guides of 2013
DECEMBER 11, 2013
The Top 6 Reasons You’re Failing at Content Marketing by BuzzStream Blog. Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. The number of Google searches for the phrase have increased 400% since January 2011. But where does one begin? What are the best practices and frameworks for creating such a strategy? by GO Marketing.
12 (of the) Best Content Marketing Infographics of 2013
DECEMBER 16, 2013
59% of B2B marketers consider blogs their most valuable channel. • Other notable infographic-based posts from her blog include 7 Steps to Successful Content Marketing and 9 Steps to Creating Good Content for Your Brand. by Whole Brain Marketing Blog. Content marketing is more than just text of course, and infographics have become one of the most popular non-text formats.
Five Intriguing Inbound Marketing Stats [Infographic]
JUNE 30, 2015
Marketers who prioritize blogging are 13 times more likely to achieve positive ROI. • Inbound marketing is fundamentally about making your company’s website an active component of the sales process rather than static “brochureware.” activities. The most successful marketers though are likely combine both approaches in a coordinated manner. Courtesy of: Akken Cloud.
24 (of the) Best Business Blogging Guides, Tips and Tools of 2011
JANUARY 16, 2012
Despite any recent recent rants you may have seen about how blogging is dead or blogs are passé , the fact of the matter is that business blogging is now more important than ever. How can a company launch (or relaunch) a new blog properly? Write great blog post headlines? Optimize blog content for search? Emulate the best corporate blogs? Blog SEO.
31 Expert Guides to Maximizing Online Brand Visibility – WPO
APRIL 29, 2014
Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility. What role does email play in extending online visibility?