Waxing UnLyrical

Is it Shortsighted Not to Host Your Own Blog?

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Alison Kenney asked this question yesterday in a Facebook group I belong to: “When it comes to your own website, do you think a blog is a must?” ” You’re reading this blog on a business website, so you already know what my answer is.

The Dos and Don’ts of a Social Media Automation Strategy

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It also lets you connect your blog feed to your social accounts to make sure any new post you publish is automatically shared with your audience. Disclosure: I write for the DrumUp Blog.). Guest Post by Vasudha Veeranna.

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Storytelling, PR, and Measurement

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Even within this blog for Waxing UnLyrical, the “Rebirth of Storytelling” was promoted as a returning concept back in May of 2011. You can connect with him via LinkedIn , Twitter , and the Universal Information Services blog.

The Ultimate Guide to Social PR Strategy: A Blueprint for Success

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Here’s a screen grab from FTC’s blog. Take the UK Marketing Network group on LinkedIn , for example, which I learned about through the Link Humans blog.

Data and Storytelling: PR’s Peanut Butter and Jelly

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Here’s a great example of where 2 small sets of data resulted in a blog post and continue to lead conversations we have with PR pros about the power of connective tissue. Not just a killer blog post, but also a fundamental shift in the way we think about and develop content at AirPR.

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It’s 2015 and #PRDiversity Is Still An Issue

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I’ll be back in the blogging saddle next week. When not blogging here, Mayra can be found communicating in status updates, thinking in hashtags and living life in 140-characters. Ed: Did you do a double take? Yes, you get TWO guest posts this week.

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Improved Social PR via the Employee Advocacy Route

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You could encourage employees to share anything from blog posts to event information and job vacancies. She represents Godot Media , a leading content marketing firm that also offers blog writing services. Guest Post by Jessica Davis.

The 4 Secrets of Influencer Engagement

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This does not mean re-tweeting them once and then emailing them asking for a 1000 word blog post the next day. Pro Tip: Let the influencer know you value their opinions by featuring their insights in a blog post or relaying their feedback back to the product team.

Thought Leadership: Wise Thoughts from Wide Experience

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He blogs at A Professor’s Thoughts. The term “thought leadership” is slowly slipping into the gray anonymity of overuse. It seems like I’m seeing it used for everything from “how to solve world hunger” to “how to change your kitchen sink.”.

New Year Resolutions for the Social PR Pro

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Blog about your experiences (and that’s one New Year resolution I’ve heard from not just one, but several people). I hear 45% of Americans usually make New Year resolutions (are you one of them, or one of the 38% who absolutely never make ’em?!).

Digital Crisis Communications: When to Shut Up

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Now you would have to be able to communicate through Twitter, through a blog, through Pinterest, through Facebook.” The moon must be in the seventh house, or something, because all of a sudden all I see and hear is about digital crisis communications. Image: Dingzeyu Li via Unsplash.

Draw Me a Story: Six Storytelling Lessons From Cartooning

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You can find Rob on Twitter , LinkedIn and his blog. Guest Post by Rob Cottingham. Think of cartoons as storytelling, and you probably think of animation or graphic novels.

On Women’s Equality Day, Be the Change You Want to See

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There’s an excellent blog post on the White House blog about this, which I highly recommend; the GIF that accompanies really drives the point home. Today is Women’s Equality Day in the U.S., which commemorates women in this country being given the right to vote.

Monday Roundup: With Love, the Social Media Spotlight

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That has a huge impact on PR, so if you don’t already know him, check out his blog and podcast at Customers That Stick.

How to Develop Meaningful PR Measurement

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The image below is a screenshot of Facebook Analytics from my blog’s Facebook Page: You can see that some posts are more popular than others, some were clicked-through more than others, but it’s all empty calories. “If you can’t measure it, you can’t manage it.”

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The Continuing Evolution of the Indian PR Landscape

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With a keen interest in social media, she blogs regularly at In My Humble Opinion. As the Indian PR landscape continues to evolve, it is fascinating to see clients adapt to the integration of digital efforts. For example, a press event is not restricted to just calling reporters on the ground.

#SocialPR Spotlight: Corina Manea

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If you don’t know her yet, check out her blog, Nuts PR; you’ll see just how apt this description is. This week’s #SocialPR Spotlight shines a much-deserved light on Corina Manea – someone who lives and breathes Social PR.

Media Relations Is Not Dead Nor Is It Dying

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I think this is one of the reasons it can be comfortable for public relations professionals to seek out, and focus on, more controllable forms of marketing like blogging, marketing automation and social media. Guest Post by Kate Finley. My public relations career began with media relations.

Twitter and Television: A Match Made In Heaven

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He also blogs. I have a confession to make. When I’m asked how I like to spend my free time, I tend to hem and haw. “Riding my bike,” or “reading up on the day’s news” are the answers I usually give, and those are true.

Social Sharing: What Makes It Tick?

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I asked him if I could share my answer, as I thought it would make for a good blog post and, true to his word, he consented. I’ve read his blog for so long now, yet I’m regularly amazed at the smart content he publishes – not just from himself, but from other bloggers.

The Ugly Side of Social Media Sharing

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That means they are circulating via email and internet blogs at lightening [sic] speed. Guest post by Jenelle Conner. I am a social media advocate. It’s where I work. I love the collaborative energy, thoughts and community.

Measuring Multimedia: The One Stat Every Brand Should More Closely Examine

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Brands can even use tools already in their toolbox or easily accessible through this blog. Guest Post by Dan Farkas. Why are we doing what we are doing? If you don’t know the answer, stop.“ ~ Dan Farkas.

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15 Blog Headlines That Don’t Suck

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If you came here looking for 15 blog headlines that don’t suck… you were sucked in. By a blog headline that didn’t suck! “Find ways to get people to your blog !” Even if it’s from a blog(ger) I know and respect. I confess.

Just Write

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Yesterday Mark Schaefer published a terrific post on how to pluck up the courage to blog with confidence. and then some, before I got my started on my blogging journey. ” Many of them had been blogging for years, and weren’t shy of telling you so.

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Content Marketing: Without Community, It’s Only Half the Equation

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You spent the first few months creating great blog content (in your opinion, and let’s assume, for the sake of argument, your opinion is spot on). Every time you reply to a tweet sharing a blog post link, for example, Livefyre counts it as a comment.

Monday Roundup: Get Started With Blogging

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Maybe you’re even planning to get started with blogging? On January 10th, this blog turns seven. Getting started on blogging can be daunting, but IMHO is worth it. I’ve heard from quite a few of you who want to make blogging a priority this year.

How to Measure PR and Marketing Outcomes on Snapchat

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Author information Jim Dougherty writer at leaderswest digital marketing journal Jim Dougherty writes about content and social media at leaderswest.com, and is a frequent contributor to the Cision blog.

What’s On the New Multimedia Cart?

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I still can’t believe that when I started my blog, I was arrogant enough to think that words were enough and didn’t want to use images. I know I’m dating myself, but whenever someone says multimedia, I think of those nondescript A/V carts of my high school and university days.

The Pros and Cons of Becoming a Thought Leader

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You started a blog, penned some insightful articles and accumulated a couple thousand followers on Twitter. Guest Post by C.A. Newberry. Shall we label you a “thought leader?” ” Nope, not happening. Sorry.

Measurement: Why Business As Usual Just Doesn’t Cut It

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Blogging and content creation through social media are excellent avenues for content marketers to create and measure. Guest Post by Scott Kaminski. “If If you can’t measure it, you can’t manage it.” ~ Peter Drucker. Let’s get this out of the way right now: I’m no math whiz.

State of Crisis Communications and Social Media from a Professor’s Perspective

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Guest Post by Karen Freberg. Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape.

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Forrest Gump Was Right…Life IS a Box of Chocolates

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He blogs at A Professor’s Thoughts. It has become abundantly clear to me over the past few years that life – through which we all must pass – is an ever-evolving puzzle and a genuine delight. Image: Adam Collins via Flickr, CC 2.0.

5 Reasons Snapchat is Integrated Communications New Best Friend

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Rather than a lengthy blog post, you’re using 10 second bursts of video or pictures to bring your audience into your world. Guest Post by Matt LaCasse. I have to say it: Snapchat is the hot NKOTB for social media.

How To Use Twitter For PR

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Publicizing news, blog posts, videos… basically, any kind of content. Add in #measurePR, and the requests for guest blog posts, “appearances” on other Twitter chats, as well as offline queries from prospective clients and speaking opportunities steadily grew.

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Getting to the Bottom of Metrics that Matter: Part 2

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– though I really wish you’d leave them as actual comments on the blog. Last week I started a series on practical measurement that seems to be resonating with a LOT of people. So many thanks for the comments, emails, DMs, etc.

Streak: Possibly the Best CRM System for Small Business

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Here’s a post from the Streak blog that explains these features. If you manage a blogging team and want to keep everyone informed as to what is going on where, you could try using Streak to do so, assuming you are willing to give them all access to the specific pipeline.

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Monday Roundup: Content Rules

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Resources Shonali Burke Weekly Roundup blogging content online publishing ugc user generated content A large portion of what we do online is centered around content: creating it, sharing it, reading it.

On Public Relations and Taking Out the Garbage

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He blogs at A Professors Thoughts. I recently had a talk em off the ledge conversation with a young friend who has just passed the half-year mark with a big-city PR firm.

Jokes Aside: The Very Serious Business of Adding Humor to Your Marketing Mix

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With the dizzying array of marketing collateral currently being distributed and managed by marketing departments (e-mail campaigns, direct mail pieces, social media content, blog postings, etc.), Guest Post by Scott Kaminski.

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Smarter Ways to Measure Authoritative Content

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Back in the day – and I’m talking not that long ago – the number of comments you got on your blog were a big deal. An “engaged” blog was one that drew a lot of attention, comments, back links, etc. Does blogging still matter?