How important is social media content quality?
JUNE 7, 2011
The project: "tracked approximately 100 blogs (currently at about 250) frequently referenced by a capped Twitter How do you measure content quality? Copywrite, Ink, which bills itself as a "strategic communication and writing services firm," launched its Fresh Content Project in an attempt to rank content quality among popular bloggers.
Twitter is the bird, the bird is Twitter.
JUNE 11, 2012
So writes Doug Bowman, Twitter Creative Director (@stop) on the Twitter blog. "Twitter is the bird, the bird is Twitter." It may be the simplest explanation in the history of branding as to why an iconic brand can subsist on a simple, 100% graphical logo (think Apple) without the need
Mark Zuckerberg’s Alien Baby
JANUARY 11, 2011
Instead of reading the blogs about the scam, I Googled the item and went straight to the source so I could form my own opinions. The origin of last week's Facebook shutdown rumor is no less a prestigious news organization than the Weekly World News. I was stunned by how
Judge Confirms: You Have No Privacy. Get Over It.
MAY 7, 2010
Today I read on Evan Brown’s awesome Internet Cases Blog , that a New York criminal court judge, ruling last month in an Internet privacy suit, said: “In this day of wide dissemination of thoughts and messages through transmissions which are vulnerable to interception and readable by unintended parties, armed with software, spyware, viruses and cookies spreading capacity; the concept of internet privacy is a fallacy upon which no one should rely..
Comments Were Meant to Be Deleted
JULY 25, 2016
I’ve been blogging for over 10 years. I’ve also managed corporate blogs and Facebook pages for some of the world’s largest companies. A blog or Facebook page absolutely is owned — editorially and morally — by the person or company who created it and maintains it. Blogging Business Communications Corporate Communications Ethics Executive Blogs Facebook Social Media Social Networks
Next Web Knickers in a Knot Over Time Honored PR Pay-for-Play
NOVEMBER 9, 2012
As if breaking open a social media Watergate, The Next Web reports "a small storm rocked the ever tense relationship between tech blogs and the PR industry today, when TechCrunch revealed that one firm was charging a specific amount to clients it successfully got covered there."
Garrison Keillor On: When everyone’s a writer, no one is
MAY 27, 2010
I don’t completely agree with Keillor, and although it is indisputable that there is a lot of crap writing on blogs and social networks, so it went with web sites, newspapers before that, vellum manuscripts (did you see that s**t Brother Jonathan illuminated yesterday?),
Baskin Robbins Sells 31-Cent Scoops With Smart Social Media
MAY 21, 2010
There’s much more going on here than I can discuss in a single blog post. Tags: Blogging Social Media 31-Cent Scoop Night Baskin-Robbins Facebook ShareThis sharing TweetMeme Twitter 31 Cent Scoop Night Baskin Robbins twitter
Corporate Ghost-Blogging Raises No Ethical Issues
SEPTEMBER 16, 2010
There have recently been some discussions about "ghostblogging," the practice of writing blog posts on behalf of someone else, and whether it is unethical. Some are debating whether the practice is "right" or "wrong," which is interesting, but less meaningful.) It's hard to support any argument that it is unethical*. It might
Dealing With Trolls and Irrelevant Blog Comments
AUGUST 5, 2010
One of the most powerful elements of a blog is the ability for people to leave, read and respond to comments. Often, the discussion taking place in the comments is more interesting and certainly more dynamic than the original post. I was recently faced with a comment that combined some interesting
CTV Canada Story on Cyber Libel
MARCH 30, 2010
I was interviewed for the segment, and appear briefly near the end, with some nice shots of this blog and a piece I wrote, titled Social Media Isn’t Conversation, It’s Publication , on the subject. Did you know you might be legally liable if you slam your landlord on Twitter?
Harmless Twitter Prank or Malicious Act?
OCTOBER 15, 2009
Tags: Blogging Social Media privacy tos Twitter TOS twitter
Accepting That You’re not Going to Marry Gwyneth Paltrow
JANUARY 7, 2010
’ Two old blokes chatting about media trends, this video is a great send up of new media, blogging, and Twitter. Frederic De Meyer of Cisco Brussels posted this great video on his blog, and I enjoyed it so I’ve posted it here.
How Transparent is Too Transparent?
JANUARY 21, 2010
The CEO can’t be 100% transparent on his or her blog. Domino’s Pizza’s new Pizza Turnaround campaign set off a wave of discussions in the social media world.
Network World: SocialCorp “Must-Read” Social Media Book
DECEMBER 28, 2009
The New Rules of Marketing & PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly , Second Edition by David Meerman Scott.
How Journalism School Taught Me To Be a Better Blogger
AUGUST 22, 2009
When I reference someone else’s blog, or an article, I’m very thorough and conscientious about clearly pointing out where the information came from. Tags: Blogging Journalism attribution blogger inverted pyramid journalist Dave Winer journalism Tom Foremski
Sun CEO’s Blog Does the Time Warp
OCTOBER 24, 2009
I was writing a column on CEO blogging this afternoon and noticed that Jonathan’s blog has not been updated since May 18 of this year. As Jonathan writes on the blog, in the May 18 post: “I recognize it’s been a while since I’ve posted a blog. Sun’s Twitter account linked to the blog was tweeting six-month old blog posts up until October 15.
LinkedIn and Twitter Connect: So?
NOVEMBER 10, 2009
According to a post on the LinkedIn blog , when Twitter integration is available, it will be found under the Network Updates setting: “Want to share some interesting ideas about an industry-specific article you’ve just read with an even broader audience?
Finally, a Twitter Hashtag I Like, Sort Of
OCTOBER 24, 2009
If you’re a regular reader of my blog you know I detest most hashtags. Recently I noticed a Twitter hashtag that was short, made sense, and was even fun to use.
Twittorati Features Tweets Everyone Already Knows About
AUGUST 1, 2009
First, it assumes that the tweets of the top bloggers are as interesting as the their blog posts, never mind whether the blog posts are that interesting. And how many blogs from outside the U.S.
Panel: Brand Management in the Social Media Jungle
SEPTEMBER 3, 2009
LizardBoy12 just posted your logo upside down in his latest blog post. I’ll be participating Wednesday, September 23, 2009 from 8:30 AM - 12:00 PM (PT) in a panel discussion titled Brand Management in the Social Media Jungle.
United Breaks Guitars: Case Study in Old Media Failure
JULY 15, 2009
A friend pointed me to a great post on Jane Bozarth’s blog calling United on its superficiality for invoking the cliche of training as a response to a crisis situation: “Sorry, but I don’t see a training problem here.
A Blog is a Better Social Media Hub Than Twitter
NOVEMBER 6, 2009
Twitter is excellent for distribution , but if you’re going to communicate original ideas, you’ll need a blog (or something similar). They are most often using Twitter as a super-news-feed, and as a way to drive people back to their blog, web site, etc. Here are a handful of the many reasons a blog gives you more control and more power: With a blog, you control the agenda, whether you’re communicating on behalf of a company, or for personal reasons.
Five Easy Steps to Social Media Karma
DECEMBER 10, 2010
Here are just five suggestions for how to do that: Leave a comment on a friend's blog. It's a tough world out there, and you, as a regular user of social media and social networks, have the chance, every day, to make a difference in someone's life. Commenter identity systems have
Crackdown on Athlete Twitter Use Points Up Frustration, May Violate 1st Amendment
AUGUST 31, 2010
According to ESPN's College Nation Basketball Blog, team captain Marvin "Austin, who has been questioned by the NCAA about The University of North Carolina seems to be cracking down on social networking abuses in the wake of last week's news that UNC's football team was under investigation for "academic misconduct."
Socialized Joins Social Media Informer August 25 Launch
AUGUST 26, 2010
If you're a regular reader of this blog and you're very observant, you may have noticed the Social Media Informer badge on my right sidebar. I was asked to participate in this week's launch of this new site which looks to have a great strategy for aggregating and distributing social
How Social Is Your Company, Really?
JULY 6, 2010
So you have a blog, maybe two, a couple of Twitter feeds, a YouTube channel and a Facebook page. Do you have a company blog? For true engagement, your blog needs to have comments enabled, and moderated (reviewed by an editor prior to posting). Do your bloggers, or appropriate company spokespeople, respond to comments and post these on the blog? Your company is truly social, isn’t it? Everything on the checklist is in place.
Debunking Five Social Media Myths
JANUARY 22, 2010
The concept that e-mail is in decline, rather than dead, is too complex for many bloggers, and the technique of declaring things “dead is a tried and true blog traffic generator. The CEO Needs to Blog. Similarly, today, many contend that a truly engaged CEO should have a blog, or ought to be on Twitter. If I was going to hire a PR agency, I would read the agency blog to learn about the firm’s communications philosophy.
Is Facebook’s Social Graph Beacon 2.0?
APRIL 28, 2010
The most far reaching announcement is the introduction of what is called the Social Graph API, a convention that allows developers (anyone with a Web site or a blog) to easily embed “Like” buttons and other functions on their sites, allowing users to “bring” their Faceboook identities wherever they go on the Web, outside of Facebook’s walled garden. I’ve added a Facebook “Like” button on this blog and it is insanely easy to do.
Five Things to Do About Facebook Privacy Other Than Closing Your Account
MAY 14, 2010
Use Facebook, Twitter, and your blog if you have one, to inform others of developments in Facebook’s ongoing privacy saga. Sure you’re ticked off about Facebook’s abuses of consumer privacy, but does closing your account accomplish anything? It’s like getting a tattoo in a secret place. You have the satisfaction of the accomplishment and the knowledge you were in control, but does it have a lasting effect on the rest of the world?
Facebook: Too Big to Fail
MAY 13, 2010
Now that Facebook has released its Open Graph Protocol for example, which allows, among other things, developers to add a Facebook “Like button to their blog or web site, who is responsible for privacy as it pertains to the use of that Like button? You have to wonder why the Obama administration isn’t hinting at a bailout for Facebook in the event that the social network’s latest privacy kerfuffle threatens the very vitality of the global poking grid.
Under the Social Media Influence
MARCH 19, 2010
How much traffic can I get to my blog or web site? The Million Follower Fallacy: Audience Size Doesn’t Prove Influence on Twitter, on Read Write Web , cites a recent survey that found “Twitter follower count is somewhat of a meaningless metric when it comes to determining influence. I was excited that finally someone realized that these numerical measures were totally unrelated to influence.
What Do They Mean by Social Any Way?
MARCH 3, 2010
Facebook offers status updates 420 characters in length, easy sharing of links, videos and images; commenting, tagging, a one-click “Like” button, blog networking to display personal and business blog updates on Facebook, connections to Twitter and other social networks, and so on. Many of us take for granted the meaning of the word “social” when we think of social media and social networking. But what does it really mean? The term carries multiple meanings.
Social Network Mass Unfollowing is an Empty Gesture
MARCH 2, 2010
According to the tech news blog , they both unfollowed everyone but “kept all their followers. Recently a couple of people told me they were thinking about unfollowing all of their social network friends and starting over. I’m not sure I understand the thinking behind this. Sometimes it’s done as a “grand gesture to convey to the world that the quality of social network relationships matters more than the quantity.
Twitter Asks SocialToo To Discontinue Automatic Unfollow
JANUARY 15, 2010
I encourage you to read more about this on our blog at [link] where we explain more about why Twitter is requiring us to remove this feature. In an e-mail to users, SocialToo announced it is discontinuing a feature which automatically unfollows accounts which unfollow the SocialToo subscriber. Apparently, Twitter asked SocialToo to make this change: “I just wanted to make you aware of a change we’re making on SocialToo at the request of Twitter.
Please Comment on WOMMA’s Ethics Code
DECEMBER 30, 2009
If you are involved with any business use of social media (which includes blogging), you should review the code and make suggestions. Please take a moment to review these disclosure guidelines at the Living Ethics blog and provide your comments. The Word of Mouth Marketing Association (WOMMA ) is seeking public comments on its Ethics Code until January 5.
Live Tweeting Requires Ethical and Legal Considerations
JULY 3, 2009
If you were at the movie theater, neither the studio nor the theater operator would permit you to videotape portions of the movie to post on your blog. Setting aside issues of whether the practice is actually useful, and whether it is distracting to the speaker and to others in attendance, live tweeting and live blogging of conferences, events and webcasts raises legal and ethical issues. The policy was written in 1986, long before blogging and tweeting.
Six Social Media Predictions for 2010
DECEMBER 14, 2009
read blog content; and generally look at every available piece of candidate information found online. About a month ago, I wrote about my five social media predictions for 2010. Based on the comments the piece received, I’ve updated it and Talent Zoo published it this morning.
Five Social Media Predictions for 2010
NOVEMBER 26, 2009
Many enterprises are launching blogs on TypePad or WordPress and building social networks and communities on third-party software or developing it from the ground up using Ruby-on-Rails. The EU Unfair Business Practices Directive technically banned astroturfing (the practice of company or paid third-party representatives posing as consumers and leaving positive comments on a blog or forum) some time ago. Here are my five social media predictions for 2010.
The Problem With Being Liked
NOVEMBER 10, 2009
In truth, if you think an article is worth sharing, most networks, blogs, etc. “Be liked and you will never want. “I’m well liked in Hartford. - Willy Loman, Death of a Salesman. When Willy Loman talked about the importance of being liked, and whether he was liked or not, he didn’t really know what it was to be liked, or whether it really mattered. It was an awkward way for Willy to express the importance of popularity and acceptance.