Social Media Strategery

Trending Sources

Who Owns Content Marketing?

Social Media Strategery

Content can literally encompass everything a brand creates, from commercials to blog posts to online videos. Rather than rushing to plant your flag in content marketing, invite others to participate.

47
47

If You Want a Culture of Collaboration, You Need to Accept the LOLCats Too

Social Media Strategery

e2conf blog community community management E20 enterprise enterprise20 internal socbiz user adoption wiki Yammer"Even with the sacred printing press, we got erotic novels 150 years before we got scientific journals." " - Clay Shirky at TED Cannes in June 2010.

76
76

A Partial Reading List for PR Students

Social Media Strategery

If the books and blogs you’re reading for your PR or marketing class start to sound too much like late night infomercials extolling get-rich quick schemes, here’s are some resources I’d recommend sharing with your professor and classmates this semester.

59
59

More Than a Stepping Stone – the Mid-Size City Becomes a PR Career Destination

Social Media Strategery

This post originally appeared on the PRSA Pittsburgh blog. Image used under Creative Commons license. Take a look at the social media feeds for the media in any mid-size city around the country and you’ll see a ton of listicles , articles , and hype videos talking up their hometown.

38
38

Ten Things Your Boss Should Be Saying to You

Social Media Strategery

" And if I stirred up a political battle or wrote a controversial blog post, my bosses were right there behind me to step in and negotiate those difficult conversations. In my last post, I talked about the ten things you should be saying to your boss.

63
63

Customers Don’t Want Ads, They Want a Conversation…Just Not the Conversations You Want to Have

Social Media Strategery

Unfortunately, the “conversations” most brands are trying to have with their customers aren’t exactly the ones so often described in these books, presentations, studies, and blog posts.

51
51

Is Our PR Community Part of the New Pittsburgh or the Old One?

Social Media Strategery

This post originally appeared on PRSA Pittsburgh’s blog. . Creative Commons image from Flickr user Slackley. In this month’s Pittsburgh Magazine, there’s a story highlighting how millennials are literally and figuratively transforming my hometown.

37
37

Content Marketing That Wins: Making Brands, Readers AND Google Happy

Social Media Strategery

But remember when content marketing consisted of publishing a blog post a week?

44
44

Using Social Media to Reach the Hard-Working Class

Social Media Strategery

Why do you think Best Buy employees frequent online electronics forums or car brands actively participate on top auto blogs? How are you engaging with the new “hard-working class?” ” They’re not part of the 99% or the 1% or the 47%.

43
43

How a Social Media Evangelist Became a Social Media Realist

Social Media Strategery

I haven't blogged here in more than a month. Create an internal blogging platform! My goal is never to get someone blogging or Tweeting – that's just the means to help them understand how to better communicate and collaborate. It was about what social media enabled people to do, and increasingly, the only thing it's enabling is jamming the same old business practices into Tweets, blog posts, and status updates.

46
46

Klout for Enterprise 2.0 Networks is a Bad Idea

Social Media Strategery

I then read " Enterprise Social Networks, Performance Reviews, and Company Culture ," on the Social Media Club DC blog that rightfully (and thankfully!)

46
46

Enterprise 2.0 Isn’t About Social Business, It’s Just About Business

Social Media Strategery

” She went on to say that instead of talking about social media, social business, building communities and why your organization needs to use blogs, wikis, and microblogging, you should be talking about increasing sales, increasing productivity, and cutting costs. Last night, while flying home from the Enterprise 2.0

49
49

Seven REAL Ways You Can Use Social Media to Find Your Next Job

Social Media Strategery

Then start a blog and talk about your approach to public relations. Get on GovLoop and start commenting on people's blogs. Comment on their blogs. Tell them how much you liked their last blog post.

45
45

The Many Roles of an Internal Community Manager

Social Media Strategery

When someone in the communications industry refers to a “ community manager ,&# they are usually referring to someone that can manage the online relationships for a particular brand, using tools like Facebook, Twitter, and blogs.

53
53

Recovering from a Social Media Mistake

Social Media Strategery

It's a hell of a lot easier to sit back and say that you don't have the time to start a blog or that you're just a kid so who cares what you think and never actually use social media in a professional manner. Everyone has posted something they wish they hadn't.

40
40

Ten “Boring” PR Skills You Need to Have

Social Media Strategery

I'm talking about using your time on the plane to write your blog posts or catch up on your RSS reader. A few weeks ago, I was talking to some college students about PR, advertising, living in Chicago, and the work I'm doing at C-K.

38
38

What Kind of Online Community Do You Have Behind Your Firewall?

Social Media Strategery

As CIOs and Chief Knowledge Officers bring tools that have been used on the Internet – blogs, wikis, microblogs, profiles – behind the firewall, they tend to expect the same results. "We'll

43
43

Who Are You Working For?

Social Media Strategery

Do you know why you’re spending time writing that blog post? I could start this blog even though my boss at the time didn’t see the value in it. As these changes have taken place, I’ve found myself doing less of the work that I’ve wanted to do: Blogging.

44
44

This Guy Moves to Pittsburgh and You Won’t Believe What Happens Next

Social Media Strategery

I’ve already started diving into our client accounts and new business pitches so before I get too busy to blog here (more on that in my next post), I wanted to give my new colleagues a quick primer on the new guy who won’t shut up in their meetings. If you follow me on LinkedIn or Facebook or Twitter , you already know that I recently decided to become the Director of PR at Brunner in my hometown of Pittsburgh, PA.

29
29

Consider the Roles Your Content is Playing Before Determining Its Success

Social Media Strategery

I share these analogies because I’ve had quite a few recent conversations with clients, colleagues, and friends who were obsessing over the performance of an individual blog post, Tweet, or Facebook status. Image Credit: Matt Becker.

30
30

Identify the Right People to Manage Your Social Media Initiatives

Social Media Strategery

A version of this post originally appeared on this blog last year. I'm re-posting it with a few minor modifications because I'm giving a presentation based on this content next Tuesday at 10:15am EST at PRSA's Digital Impact Conference.

41
41

Integrated Marketing Is A Mindset, Not A Mandate

Social Media Strategery

This post originally appeared on PRSA’s blog, ComPRhension.

25
25

Seven Things About Social Media That You’re Not Going to Learn in College

Social Media Strategery

I don’t care how many friends, followers, likes, or blog comments you have. I want to know that you’ve at least tried to use Twitter/Facebook/blogs/Foursquare for a purpose other than getting more people at your Edward Forty-hands parties.

44
44

Taking the Next Step: Going From a Grassroots Enterprise 2.0 Community to an Official One

Social Media Strategery

Conferences , guest blogging over at AIIM , and writing a whole bunch of blog posts. Sure, it may sound great to talk about the thousands of users or the 90% adoption rate in conference presentations and blog posts, but that’s sacrificing long-term benefits for short-term gains.

35
35

Why I Hate the Word “Pitching”

Social Media Strategery

It's YOUR agency's name that may end up on a blog somewhere as an example of a bad pitch. Avoid making our first contact with the blogger/reporter our pitch email – Retweet them, comment on a blog post, answer a question they have.

34
34

The Two Things You Need to be Successful When Using Social Media

Social Media Strategery

No, I’m not going to tell you that you have to create a Facebook fan page or that you just totally have to use WordPress for your blog. What are you going to do when your first 2, 6, 8, or 10 blog posts get a total of 30 visits? Is it video blogging?

38
38

Justifying the Time You Spend on Social Media

Social Media Strategery

Why is writing a white paper looked at as real work but a blog post isn’t? I’ve been asked to justify the ROI on individual blog posts, but no one has ever asked me to demonstrate the ROI of any of the hundreds of emails I send every day.

38
38

Enterprise 2.0 Success is About the Players, Not the Field

Social Media Strategery

Over the last few years, I’ve seen dozens of failed wikis, blogs, microblog platforms, forums, and idea management deployments, and I’m sure I’ll see many more. Watch your local Pee-wee football team’s practice sometime and you’ll see a lot of dropped passes, missed tackles, and a whole host of other mistakes. But…what would happen if you put that team on Heinz Field and gave them all the same amenities as the Pittsburgh Steelers?

33
33

Mr. Popularity and Your Enterprise 2.0 Community

Social Media Strategery

Take five minutes and do a quick search of your organization’s blogs, microblogs, wikis, and forums that are available behind your firewall – and then let me know what the most popular topics are. Our internal communications staff was even pitching me to get me to share official corporate messages because I had built up a decent sized following on my blog. I can’t recall reading anyone’s blog that I can’t remember seeing you there in the first couple of replies.

31
31

Can Greater Social Connections Improve Higher Education?

Social Media Strategery

For more information about SMCEDU, make sure you check out: SMCEDU’s Blog.

33
33

Time for a Change

Social Media Strategery

Over the last four years especially, I felt as if I was at the tip of the spear when it came to things like social media policy (this blog and my Twitter account were the first transparent, employee-owned, external social media properties), Enterprise 2.0 (I While I'm at C-K, I'll continue to blog here about social media, PR, advertising, and branding as well as my experiences in the PR industry – I hope you'll continue to read and engage with me here.

29
29

A Community of Practice Is More Than a Website

Social Media Strategery

Nowhere in the definition above does it mention the words website , wiki, blog, or social network. Unfortunately, social media has also given rise to zombie communities filled with content on blogs, forums, and wikis, but which lack any actual human interaction. A community of practice (CoP) is, according to cognitive anthropologists Jean Lave and Etienne Wenger , a group of people who share an interest, a craft, and/or a profession.

30
30

Insulate Open Government Efforts From Budget Cuts

Social Media Strategery

Instead of bragging about having the best blog, open dataset, Facebook page, or Twitter account, try pointing to the impact you’ve had on other people’s ability to do their job.

29
29

The Social Media Resolutions I Want You to Make

Social Media Strategery

Let me guess – in 2011, you resolve to “blog more often,&# “double the number of Twitter followers you have,&# “stop spending so much time on Facebook,&# and “engage more with your customers/readers?&# Two years ago, I even did one of these posts myself. To start, most of them are cliche (blog more often!), I will blog less. I will stop telling my clients that they have to have a Facebook page, Twitter account, Second Life presence, or blog.

29
29

Just Because You Run the Same Plays Doesn’t Mean You’ll Get the Same Results

Social Media Strategery

Or, they ask for the detailed step-by-step guide for “using Twitter/Facebook/blogs successfully.&# All it takes is a simple Google search and you’ll easily find millions of blog posts, white papers, presentations, and case studies on social media best practices.

26
26

Drive for Show, Putt for Dough – a Lesson for Enterprise 2.0 Platforms

Social Media Strategery

implementation – be it a wiki, a blogging platform, discussion forums, microblogging, or Sharepoint – fail miserably because they forgot to focus on the fundamentals. Intrigued by what was said on the new blog, I try to navigate to our blogs…foiled again!!!

23
23

But I Don’t WANNA Change!

Social Media Strategery

This has become a sort of mantra for me – it’s about changing behaviors, it is not about getting people to use a wiki/blog/social networking site, etc. How many of us have thought (or said) those words?

20
20

Reviewing the Year in Social Media Strategery

Social Media Strategery

Social Media Strategery has been around for more than two years now – much much longer than I ever thought I would be able to keep this blogging thing up. So for everyone who reads this blog regularly – whether you’re a subscriber, reader, commenter, critic, colleague, or friend – thank you, thank you, thank you. I Started a Blog But No One Cared – A post from the very beginning of the year that has remained fairly popular throughout 2010.

18
18

Competing on the Field But Cooperating in the Office

Social Media Strategery

It’s not difficult to find examples of sports teams using social media.

16
16

Six Villains of Gov 2.0 | Social Media Strategery

Social Media Strategery

link] Weekly bits of interest – 19 July 2010 | Innovation Blog [.] Guide Social Media and the Next Generation I Started a Blog But No One Cared The Public Doesnt Need to Know What Gov 2.0 web20 wiki Have This Blog Sent to Your Email!

14
14