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Is Your Blog On LinkedIn?

Small Business Mavericks

By this time, I hope you have been convinced that adding a blog to your site has great potential for enhancing your marketing efforts, adding to your site’s authority, and increasing your audience. But where is your blog being seen? Business2Community & Business.com ask a good question: “ Should You Be Blogging On LinkedIn? But why would your blog be a good idea to post on this site? You invest time and money into the content on your blog.

Is Guest Blogging Really Dead?

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The Internet erupted yesterday when Matt Cutts said that guest blogging is “done.” My interpretation is this, Guest blogging as a link building tool only is a dead science; you can expect the search engines (especially Google) to start roughing it up a bit. Guest blogging, like any other kind of content marketing, must first and foremost follow the quality rule. Like article marketing, guest blogging was taken over by the spammers.

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How To Market Your Business With A Blog

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Everywhere you turn, you can hear someone talking about a blog. Whether they are writing a blog or they are reading a blog, one thing is for sure. Blogs are wildly popular. Blogs are like websites, but you have social interaction with your viewers. Many blog sites are free and easy to use, too. Each time you post a blog, it looks as if it is an individual web page.

Mistakes To Avoid In Your Video Marketing

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There have been a number of video marketing posts with helpful links on this blog. One of the best ways to capture interest is video. Look around at all the people watching something on their phones! Who knew that one day we could do that? But those videos that folks are watching usually are not like this: infomercial-style. uninteresting to the targeted audience. lots of jargon. variable volume. hard to see on a small screen. poor quality. How Do We Avoid These Mistakes?

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Why Blog Comments Are About Branding

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Remember when blog comments were about building links and traffic? That was the early days of blogging. Then Google decided not to count blog comments for links. That pretty much shut down the blog-commenting-as-linkbuilding game. But blog comments still hold value. The value to be found in blog comments today is in branding. When you successfully brand yourself through blog comments, you’ll find your traffic.

3 Ways To Improve Your Social Media Calendar

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Brainstorm blog posts and social media topics that you can use for that month. You do have a social media calendar , don’t you? If not, how about a content calendar? You can merge the two into one, and you should. Make your social media content a part of your overall content marketing, or editorial, calendar. It will be easier to manage and keep your content focused on the topics it needs to be focused on.

4 Low Cost Online Marketing Strategies For 2012

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You are not competing with just your business competitors – you are also competing with those looking to make a quick buck through Adsense or affiliate marketing sites, and mom and dad blogs that often attract good search placements and social media attention. If you can find mom and dad blogs that have a lot of regular commentators, and who also participate regularly through social media, tap into them. Blogblogs have had their positives and negatives over the years.

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Six On Page Search Engine Optimization Must Do’s

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These six areas are not difficult to work on, even in blog posts. Search engine optimization is not all about gaining inbound links. For a small business, your on page strategies are equally if not more important than your off page activities. For WordPress, you may need one or two plugins to make it a little easier; otherwise, everything can be completed from within the writing window. So what are the six areas that need attention? Title Tag. Title tags are as old as HTML.

How To Sabotage Your Marketing Efforts

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” These two statements from Seth’s blog highlight the most common way a business will sabotage its marketing efforts: the promise being made in the marketing does not get kept when the customer actually asks for that promise to be fulfilled. . You can have amazing SEO strategies, great PPC campaigns, and the kind of content on your site that Google loves and still end up with a big marketing problem if your customer service stinks.

What's An Internet Marketing Strategy Consist Of? | Small Business.

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Types Of HTML 5 Content | Small Business Mavericks

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Should You Post To Twitter Daily? | Small Business Mavericks

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It's All About The Reputation

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rel=”me” And rel=”author” Attributes

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Let’s say that Small Business Mavericks has a staff of five writers, all of whom write content for the blog. If each one has an author page with a bio, then each author could have a byline on every blog post they write. Google wants to make it clear what the difference is between rel=&# me&# and rel=&# author&#. That’s why on June 7 – just a few days ago – Google added an explanation page to its Webmaster guidelines defining the difference.

Top Reasons Case Studies Make Good Marketing

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case studies are flexible so they can be a blog post or one of many formats. Everybody loves a story — and a case study tells a story. We are seeing a rise in the use of case studies for marketing for several reasons: case studies can be shorter than white papers and easier to read. case studies that include visual elements are attention-grabbers.

Why Tumblr Might Be The Perfect Vehicle For Your Brand

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Aside from the fact that web properties like Geocities and Posterous have been cut off from the World Wide Web – and it could happen to Tumblr too – Tumblr might actually be a good way to help you attract new readers for your blog and new customers for your business. You can optimize your blog posts and get them indexed in the search engines. Tumblr is social – Tumblr isn’t just a blog or an SEO tool.

Where Should You Spend Your Marketing Time? | Small Business Mavericks

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In my opinion, you should be spending three hours on search engine marketing activities (blogging, PPC, or content creation) and the remaining one hour on social media and non-SEM activities. About Us What’s a Maverick?

What Is An Integrated Marketing Plan?

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They might do some blogging. There is marketing and then there is integrated marketing. The latter involves a bit more strategy, though a simple marketing plan is not necessarily void of strategic planning. The difference is that an integrated marketing strategy is more involved. There are more pieces to the puzzle and they all work together toward a common goal. So what does that look like?

Why Nofollow Isn’t Such A Bad Thing

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They seek out guest blogging opportunities in hopes of finding more coveted dofollow links. Posting to a high traffic blog within your niche is a great opportunity to reach the people you want to reach and siphon some of that traffic back to your website. Treating every guest blogging opportunity as a chance to get more links cheapens your SEO efforts , your brand, and your online marketing strategy. Even today, many bloggers and webmasters are suspicious of nofollow links.

Did Facebook Screw Up?

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SEO For Small Business – Are You Getting The Most Out Of Old Links?

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This will certainly be true if you have a blog. Have you ever deleted anything from your site – old web pages, old blog posts? For blogs run on WordPress, you can install a plugin that will check for broken links. If you have been online for several years, you will probably have quite a lot of content published on website. They may never have received much in the way of traffic, yet they may still carry inbound links.

Why Social Media Is a Must

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You have a blog and write to it regularly. Social media marketing is a necessity in today’s online marketing world. It’s not optional any more. The only question to answer now is, which social media sites are most appropriate for your brand? Why Social Media Is Necessary. Social media has become a marketing channel of its own. Your competition is there, your customers are there, and your suppliers and business partners are there. You should be there too.

3 Reasons To Love Flickr Again

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Bloggers used to use Flickr as a place to store photos that they could use for their blogs. Social Media blogging Flickr photos videos yahoo Yahoo! has decided, after eight years, to spend some energy improving Flickr. This is great news. Specifically, there are three new improvements to Flickr that I think make it worth sharing photos (and videos) to again. Here they are (in a nutshell): 1 terabyte of space for storing photos and videos. Access Flickr from anywhere on any device.

Are Your Call To Action Statements An Overkill?

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If you have a web site, blog or use email marketing , and your objectives are go gain conversions, then you should be using call to action statements. The problem with some websites (and emails), is the way the page is written to kill those call to action statements. So how do you ‘kill’ a call to action? Are you guilty of using these tactics: Overkill - having too many call to action statements can turn a reader off.

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Blogger Integrates With Google+

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Well, that integration is happening right now for Blogger, the Google blogging platform. I’ve kept it no secret that I’m a fan of WordPress on your own domain name, but there are still people who would rather use Blogger as a free blogging platform. It’s not as effective in terms of SEO as WordPress on your own domain name, but it’s still a blog. Blogging is still one of the most powerful online marketing tactics.

You Can Be An Internet Publisher

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Start a blogBlogging is another way to be a publisher. Small Business Internet Marketing blogging e-books e-zine HubPages internet publishing online publishing small business SquidooMany small businesses are starting their own publishing companies as a separate branding element for their online presences. It’s a unique strategy that is paying off well for the businesses giving it a go. But it does require hard work. First, you need a plan. Don’t wing it.

Your 5-Point Plan For Online Marketing

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Start a blog – Let’s face it, you can’t really run a Web business today without a blog. So build a website and add a blog. Small Business Internet Marketing articles blogging online marketing Social MediaWhen it comes to building an online Web business, or putting together a Web marketing plan for your off line business, it isn’t difficult. It takes time and money, both of which you have in limited quantities.

Are Facebook Hashtags Necessary

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You’ll also be able to click through to those services as well as to personal blogs and other websites that mention the hashtags. There has been a pretty strong contingent on Facebook trying to avoid hashtags. Unfortunately, for them, Facebook started supporting them yesterday. That’s not necessarily a bad thing. You can actually do some pretty cool things with Facebook hashtags. Such as: Click on hashtags, even if they originate on other services, such as Twitter.

What Is Transmedia Storytelling?

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Use your blog to post in the voice of your business mascot. You can also link to your blog posts on those social media sites. If you haven’t heard the term transmedia storytelling , don’t be alarmed. It’s a fairly new term and one that hasn’t really been co-opted for small business marketing purposes. But it should be. You can read about it in this Wikipedia entry. New entertainment channels are starting to use transmedia storytelling more and more.

Is Twitter Or Facebook More Influential In The SERPs?

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Rand Fishkin of SEOmoz picked them up and answered them on his blog. Todd Mallicoat aka Stuntdubl recently fielded a series of SEO questions on Twitter. One of the questions, and the one I thought was the most interesting, is. Next year, what will effect (sic) SERP’s (sic) more, Twitter or Facebook? Good question, and the intricacies are really important. As Rand points out, Google and Facebook aren’t exactly friends.

EzineArticles Says Keyword Density Is Important | Small Business.

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Are Web-Based Free Hosts Good For Business?

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Some of these web-based hosts provide services like analytics, a blog platform, forum add-ons, and their sites even show up in the search engine rankings so the SEO is good. I won’t name names. There are plenty of them out there. You might have used one in the past. I’m talking about the free web-based website hosts.

A Real Life Lesson In SEO

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Michael Cottam recently took us on a journey in his Moz Blog post, “ Leveraging Panda to Get Out of Product Feed Jail.” ” His journey was one of being a customer instead of the SEO expert, searching for the right replacement stopper to fix his bathroom sink. What he runs into is the familiar product description from the manufacturer that doesn’t measure up to what is needed.

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Do You HAVE To Blog Every Day? | Small Business Mavericks

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» Do You HAVE To Blog Every Day? One of the things that you’ll hear often among professional Internet marketers and SEOs is that you should blog every day. Obviously, if you blog every day, then that will cost you more in ghostwriting services than if you blog once a week.

How To Use Blog Links For Reader Benefit

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When it comes to your blog, linking for the benefit of your reader is the most important type of link you can create, and you should create as many of these as you can. If you want to know how to use links in your blog, here are 4 types of blog links that you should be creating every time you write a blog post. You don’t need each type in every blog post, but you should have at least one of these types of links in most of your blog posts.

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Google Now Annotating Local Social Data

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Thanks to the Google Operating System blog for pointing this out. Encourage those +1s and Likes because you never know when one of your blog posts will go viral or become popular through social sharing. Let’s say you want to order a pizza. So you Google “pizza wayzata minnesota.” ” If there is a popular pizza joint in Wayzata that is getting a lot of +1s on Google’s new social platform Google+, the search engine could tell you that in the SERP.

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Optimizing Twitter For Paper.li

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today you send out a tweet that includes a teaser line containing a specific keyword phrase and a link to a blog post at Small Business Mavericks. And here’s a hint: They don’t even have to be on your blog! Have you heard of Paper.li ? It’s a new social curation tool that allows anyone to start their own online newspaper, except that the “news&# one prints isn’t original content. Despite that weakness, however, it’s becoming very popular.

Which Social Media Sites Are The Riskiest?

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Company and third-party blogs are considered less risky than Twitter or Facebook, which indicates that businesses are warming up to blogging. LinkedIn is considered slightly risky by 43% of businesses and not risky by 35%, making it more trusted than Facebook, Twitter, video sharing sites, or blogs. According to one survey , Facebook is the riskiest social media site for businesses online. It’s not really surprising.

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What’s Your Online Marketing Budget?

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You can spend that money on videos, articles, blog posts, PPC, social media marketing, or put it into other online marketing channels, but you can’t do it all. If your marketing company hasn’t asked you what your online marketing budget is, then you should reconsider using them for your marketing. One of the first questions that should be asked by any consulting in online marketing is, “What’s your budget?”

Make Your Online Presence Complete

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You’ve created your website, you’ve started a blog, and now you’re on Facebook. But there is more to online marketing than simply building a website and sharing your blog posts on Facebook. Does it have a blog? Is that all there is? I’ll congratulate you on a good start. Much more! Keep in mind, however, there are no hard and fast rules. There is a lot of territory to explore with online marketing.