Sherrilynne Starkie

Top tips for bloggers and brands

Sherrilynne Starkie

This could be said of the blogging trend, because pronouncements of the death of blogging have been floating around for a few years now. However, blogging is growing more popular than ever before. Should he or she write a blog post before or after the event?

Writing tricks for content marketers

Sherrilynne Starkie

The sweet spot for blog content is from about 300 to 400 words. Blogging With SEO in Mind. Time was you only had to worry about writing for the human eye and sometimes for the ear.

Trending Sources

Bloggers important in PR

Sherrilynne Starkie

The PR industry was also asked about how they measure the importance of a blog. Featured Headline public relations blogger Blogging Daryl Willcox Social MediaBloggers are increasingly important in public relations, according to a white paper published today by DWPub.

Blog check list for getting noticed

Sherrilynne Starkie

12 Things To Do After You’ve Written a New Blog Post infographic. Blog comment policy. What I’ve Learned in One Month of Blogging. Blog Etiquette. Headline Social Media blog Blogging

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PR generalists vs social media specialist?

Sherrilynne Starkie

By the end of 2006, organizations were getting to grips with blogs and other digital media, and I, as a PR generalist, built a successful business on helping clients adapt to the new environment. Can PR agencies respond to the structural changes of social media?

Good manners cost nothing

Sherrilynne Starkie

Each and every Monday morning I receive an email from a colleague who politely informs me of any typos or errors in my weekly blog post. Featured Headline Social Media blog Comment Facebook manners Troll Twitter

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Using word clouds in communications analysis

Sherrilynne Starkie

Here’s a word cloud (by Wordle) of my last three blog posts about Facebook: It would be handy to be able to suppress the word Facebook, because before the analysis even begins, we know the content is about Facebook.

Social Media Informer

Sherrilynne Starkie

Social Media Informer is a website that collates social media blog posts to create an online where people can get all the latest news, information and opinion. Regular readers of this blog may notice a new widget featured in the right margin.

Content marketing is king

Sherrilynne Starkie

Corporate blogging began circa 2004 and with the growing ubiquity of social networks many companies have been creating and sharing content as part of their marketing strategies. Content is set to be one of the biggest trends in B2B marketing for 2012, but the concept is not all that new.

Debunking the myths of social media

Sherrilynne Starkie

Likewise, opinions on social media trends flow freely through new sites, blogs and just about anyone who is selling social media services. There is certainly no shortage of information about social media use readily available online.

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Ottawa’s Twitter top 20 for 2012

Sherrilynne Starkie

Sherrilynne’s Ottawa Twitter top 20 lists used to feature on this blog monthly. But they were very time consumer to compile and the grading tools used kept changing algorithms and or other aspects of their service making the lists difficult to standardize. This list was compiled using Twitter Grader. All the profiles included are actually real people, not brands or companies. The list is published through Listly which means a significant difference from past lists.

Happy 5th blog birthday to me! | Sherrilynne Starkie

Sherrilynne Starkie

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Facebook’s little secret…

Sherrilynne Starkie

It seems a lot of bloggers are reposting some of their blog’s most popular posts from the past as part of their summer editorial strategy. Here’s one I wrote in January 2011 that continues to attract readers.

Analytics: what are you really learning?

Sherrilynne Starkie

We found that these influencers prefer the long-form discourse of blogging and paid very little attention to Twitter. Here’s some excellent analytics blogs from some smart people: Occam’s Razor. The Moz Blog. Matt Cutts.

February 17: This week in social media

Sherrilynne Starkie

How Can Lists be a Utility for Your Blog? | February 17: this week in social media. View more lists from Sherrilynne Starkie. Related posts: Five Ottawa Facebook pages worth checking out. Ottawa’s Twitter top 20 for 2012. October’s most popular posts. Click here to start to receive my newsletter. PLEASE LIKE MY FACEBOOK PAGE. Related articles. 17 essential social media guidelines to follow. How do you use lists? via @listly.

Blog comment policy | Sherrilynne Starkie

Sherrilynne Starkie

Facebook and hashtags: at long last

Sherrilynne Starkie

This article first appeared on the Thornley Fallis blog. A black hole in social media data got a step closer to being understood this week. Facebook has introduced the use of hashtags !

Will the CoTweet gamble pay off?

Sherrilynne Starkie

ExactTarget , the company behind the tool, announced on its blog this week that CoTweet is being rolled into a new enterprise package called SocialEngage. ” Commenters on the blog are not at all happy. CoTweet , the easy-to-use and fantastically handy social media tool that lets many individuals to collaborate on publishing content on Twitter, is going the way of the Dodo in a few weeks. Image via CrunchBase.

Content demand: how to cope

Sherrilynne Starkie

That content takes many forms beyond the blog or newsletter is a new mindset for many organizations. Do you struggle to keep up with the demand for quality content? You are not alone. Today’s ‘always on’ consumers are a thirsty bunch seeking a constant flow of new, fresh experiences.

Microsoft’s new logo

Sherrilynne Starkie

According to Mircosoft’s blog this represents a new era for Microsoft, so a logo should evolve to visually accentuate this new beginning. For the first time in 25 years, Microsoft, one of the world’s most pervasive brands has revealed a new logo.

Does your brand take bloggers seriously?

Sherrilynne Starkie

Technorati is not the voice of blogging authority that it once was, but each year the advertising network publishes a report that is required reading for internet marketers. Formerly known as The State of the Blogosphere the report has been renamed the 2013 Digital Influence Report because it takes a look at the broader social Internet as well as blogs and bloggers. However brands are spending 57% of their social budgets on Facebook and only six per cent on blogs.

And the IABC Canada conference workshop winner is…

Sherrilynne Starkie

Last week this blog ran a competition to give a reader a chance to win a free ticket to an IABC 2012 Canada Business Summit preconference workshop.

Native advertising is here to stay

Sherrilynne Starkie

Jeff Jarvis , a respected journalist and blogger (of Dell Hell fame) blogged about the Times launch: “Do you find value in reading an opus from Dell about “Reaching Across the Office from Marketing to IT“?

Infographic: USA vs Canada media consumption

Sherrilynne Starkie

Blog check list for getting noticed. There is no doubt that Canadians are very different from our neighbours to the south. We say we won the War of 1812; they say it was a draw. We are part of the glorious British Empire; they chose to go it alone as a republic.

Infographic: Selling in social media

Sherrilynne Starkie

Related posts: Blog check list for getting noticed. Some great stats here about how companies and brands are using social media to boost sales. via Social Media Today. Psychology of social networking. Pinterest for business. PLEASE LIKE MY FACEBOOK PAGE. Featured infographic Social Media

Boosting Twitter ads reach

Sherrilynne Starkie

Twitter is taking promoted tweets to 500 million users, many of whom aren’t even logged into the social network, as part of a pilot program announced by Deepak Rao on the Twitter blog.

Is it an ad or an article? Going native!

Sherrilynne Starkie

According to Contently’s blog, “Miracle-Gro saw a 30 per cent boost from its native ad, and Raymond James got an 11 per cent bump.

Duffy balloon: how to pull a PR stunt

Sherrilynne Starkie

This article was originally published on the Thornley Fallis blog.

Big data: seeing the forest and the trees

Sherrilynne Starkie

This story was originally posted on the Thornley Fallis blog.

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One week until Social Capital Ottawa

Sherrilynne Starkie

The conference blends formal presentations with community/un-conference style sessions on topics ranging from Twitter to LinkedIn, the technical details of self-hosting a blog to the how-tos of personal branding, and online community building to social media in the workplace.

PRs compared to Mao, Pol Pot and Stalin

Sherrilynne Starkie

Respond to negative comments online, don’t ‘let it go’ when you hear negative remarks, write a blog post or two about your own experiences of best ethical practices. The article was originally posted on the Thornley Fallis blog. PRs as compared to Pol Pot?

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Nine years of Twitter

Sherrilynne Starkie

I had already invested a lot of effort into my blog and was building a credible reputation online. Twitter has been around now for nine years; during that short time it’s changed both the PR profession and practitioners alike. It’s been a driving force for my business, career and life.

Measuring the impact of Facebook video content

Sherrilynne Starkie

Marketers should experiment with shorter ad creative to drive value for their brand, keeping in mind that value increases the longer people watch,” according to a the Facebook For Business blog.

Will private conversations change Twitter?

Sherrilynne Starkie

Twitter’s official blog offers few answers. Social network Twitter has introduced a new feature: Private Conversations and it just might be a game changer. Recognize these models? unfinishedbusiness.

Twitter is a favourite tool for bullies, stalkers and trolls

Sherrilynne Starkie

According to the social network’s blog, there are further improvements to reporting in the offing and new enforcement procedures for abusive accounts on the way. There are more than 500 million tweets every single day and not all of them are nice, positive or supportive.

Online ads: the benefits of retargeting

Sherrilynne Starkie

I spent a few minutes clicking through the options and decided to check out some blogs for tips on what’s trending for gift giving this year. Every blog and website I visited seemed to advertising The Bay via banner ads and Google ads. Is someone following you around online? It happened to me just this weekend.

Getting everyone social media trained

Sherrilynne Starkie

For example, getting product experts tweeting about new innovations, researchers blogging about their work, market sector experts commenting on trends, will expand a company’s digital footprint.

Canadian government spikes the press release

Sherrilynne Starkie

In November on its relaunched blog, Unbottled , the company announced that for consumers, ‘the corporate website is dead and “press release PR” is on its way out’. This article was originally published on the Thornley Fallis blog.

Use an editorial calendar for content marketing

Sherrilynne Starkie

Track blogs and websites, email, newsletters and all social channels. Related posts: Professional blogging for dummies. If you are into content marketing make 2014 the year you start an editorial calendar and keep it going all year long.

Free white paper: key trends of 2013

Sherrilynne Starkie

These are issues my colleagues at Thornley Fallis and I have examined and discussed throughout the past year on the company blog. How do you make something like business communications, which is seemingly intangible, become more verifiable and concrete?