Jason Yormark

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5 Ways To NOT Get A Response When Applying To A Job

Jason Yormark

My blog posts could be carved up like a Christmas turkey any day of the week. I’m back on the hiring wagon yet again. It’s amazing how much time and effort goes into the process of finding the right person for a job. What’s even more amazing that even in this day and age with some much information at our fingertips, the consistent lack of quality candidates I get. Career

8 Life Lessons I Learned After 40

Jason Yormark

For the first few years of my blog I wrote exclusively about digital marketing, social media and technology. For whatever reason, when you turn 40, you all of sudden become “wise” and “introspective” Perhaps it’s the growing feeling of mortality, but regardless, I wanted to write a blog post about the things I’ve learned as I’ve gotten older.

My Blog Monetization Results

Jason Yormark

About a month ago I decided I wanted to test out ads on my blog to see what kind of return I would get by devoting some right sidebar space for a medium sized ad. I was a bit leery about the idea, but figured it was worth a shot seeing as my blog traffic had reached a point where I thought the return could be worth it. What I’ve learned is that it makes much more sense to monetize a blog of this size through affiliate and referral links of products and services I use, enjoy and trust. BloggingHere are the results for the past month: Total Impressions: 9,384.

My Blog Monetization Experiment

Jason Yormark

Have I succumbed to the temptation of ads on my blog?!?! Let’s be honest, monetizing blogs is no new secret. In fact most blogs do this very thing through display ads, affiliate links, or sponsored posts. I received an email from the IZEA network (affiliate link) notifying me that my blog qualified for their display ad program. IZEA also has an interesting referral program as well, so for those of you interested in monetizing your blog or website, check it out using this link. BloggingThat’s an ad over there on the right.

Klout Adds WordPress But Not For Self Hosted Blogs?

Jason Yormark

Quite frankly I think those that write successful blogs carry more influence then just about anyone in the social media sphere, so a welcome addition. Apparently the new addition only covers WordPress.com hosted blogs and not self hosted blogs. Anyone that goes to the trouble of self hosting a blog typically is serious about their blogging. But not so fast.

How 1 Blog Post Increased My Klout Score

Jason Yormark

So I went on a blog hiatus for a few weeks, and it certainly made a significant impact on my Klout score. I was hovering around 70 for awhile, and after about 4 weeks of not blogging, I dropped down to 67. As I’ve blogged about many times before, I’m a user of Triberr and have found it an invaluable tool to increase awareness of my blog and drive more traffic here.

Klout 99

7 Things You’re Doing In Your Relationship You Don’t Realize Are Destroying It

Jason Yormark

I wanted to write a blog post about what I’ve learned about relationships, and quite honestly, that could fill a book. Relationships are not easy. More of them fail than succeed. We’ve all had our fair share of failed relationships, and I certainly fall into that category as well. Most people don’t figure it out until later in life. You can’t just mail it in. Besties.

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Pinterest For Dudes

Jason Yormark

Okay, okay, guilty as charged for jumping on the blogging about Pinterest bandwagon this week, but I wouldn’t be doing my job if I didn’t chime in right? But at least I’m taking a unique angle by trying to be a little more helpful for the gents out there as it pertains to the most recent social darling, Pinterest. I’ve been kicking the tires a bit on Pinterest the past few weeks, and it’s definitely something I’m finding more and more pinteresting (that just happened). Pinterest Gender Breakdown. Makes sense of course. Men’s Apparel. Maverick.

Pitching Social Media: Key Takeaways I’ve Learned In 6 Months

Jason Yormark

From editorial calenders to blog articles to reviewing social media engagement, having a communication team to partner with has been invaluable. It’s hard to believe that it’s only been roughly 6 months since I left Microsoft for the agency world. It’s been a learning curve for me as my background has primarily been focused on B2B and B2C clients. Social Media

You Need To Own Your Online Identity

Jason Yormark

I was inspired to write this blog post based on an article that surfaced in my Facebook feed about Appetas , a restaurant website service, that up until now, offered restaurants a turn-key solution to having a website with useful integrated features such as menus, online ordering etc. Appetas announced today they were acquired by Google. Great for them, not so much for their customers.

Restaurant Social Media Marketing Results In The Flesh

Jason Yormark

Re-design their website to include a blog and better social integration. “I love it when a plan comes together!” ” – Hannibal Smith, A-Team. I’ve worked on my fair share of social media campaigns, and every once in awhile, a project comes my way that I have an extra ounce of vested interest in making a success. A few months ago I had the honor of taking on doing some social media consulting for one of my favorite local restaurants Emory’s , a fine dining establishment north of Seattle and in my neck of the woods. Create and launch a promotion.

Solving The Mystery Of My Highest Blog Traffic Day Yet

Jason Yormark

Yesterday was the day I broke my long standing one day traffic record on my blog. At the very least, it’s an interesting look into the steps I take when I typically post to my blog, and I thought it would be a useful post to share. Back in May of 2009 before I took my blogging seriously, I was laid off of Microsoft. As a method of therapy that night, I wrote a long blog post about what I had experienced, published and went to bed thinking nothing of it. About 1,800 page views for a blog that rarely got 20. Yesterday was the day. Until yesterday.

5 Questions On Whether To Hire A Social Media Consultant Or Do It Yourself

Jason Yormark

I’ve always been a straight shooter on my blog regardless of whether my opinions or recommendations directly benefit me. I’ll be following up this blog post next week with a post on how to find and choose the right consultants/agencies as it can sometimes be a daunting task. One might think that since I work at an agency that I’d have a predisposition to recommend outsourcing your social media needs. I can assure you that is not my opinion. This post is no different. Not every company or organization needs to outsource their social media efforts. Social Media

5 Great Tools For Finding A Domain Name

Jason Yormark

I’ve always been quite entrepreneurial in nature and constantly am thinking about new ideas for websites, blogs or businesses. Leave your suggestions in the comments section and I’ll update this blog post with the best user submissions. Needless to say that often has me frequently looking for good names to inspire me enough to go through with those ideas. Great search tools.

Anatomy Of A Blog Redesign: Meet The Standard WordPress Theme

Jason Yormark

I’m fascinated with the art of blog design, and I often find myself spending too much time browsing some of the industry leading WordPress theme sites. After a year of blogging, and watching the blogging landscape evolve, I felt the itch to update my look and feel again. However I wasn’t interested in shelling thousands of dollars on blog that doesn’t really drive any income for me. CommentLuv encourages more comments through dofollow links and the ability to give commenters the option of promoting their blog links as part of the comment.

9 Steps To A Same Day Passport

Jason Yormark

Every once in awhile I experience something that I feel compelled to share even if it strays from the subject matter of my blog. 5 Steps To A Professional Grade Blog On A Budget. Especially when the information doesn’t quite exist. That’s what happened to me last week when I realized late in the game that I had misplaced my passport 2 days before my trip to SES Toronto.

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Fight Or Flight: Which Path Do You Typically Take?

Jason Yormark

One of the things I love about having a blog is how everyday life experiences often motivate me to write certain blog articles. This is yet another one of those examples. This year I decided to step up and manage my older son’s little league team. It’s a big commitment, but I’ve always intended on stepping up to do so as I love the game, my son, and cherish the opportunity to coach my son and manage a little league team. It was a bit last minute, so I scrambled to prepare myself, handling a variety of tryouts and a draft last night. They do.

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How I Fail At Social Media

Jason Yormark

Some might think I’d be foolish to do so, but part of the reason I think I’ve found the level of success with my blog over the years is by delivering an authentic, transparent voice. I’ve based this list mainly on my blog and some of the areas I’ve failed to improve upon. Facebook – You’d think that on the grand daddy of them all, I’d have found a way to find success using Facebook to promote my blog, but it’s been a dog for me for as long as I can remember. Nobody is perfect right? Social Media

The Art Of Having Thick Skin aka Twitter Purge Follow Up

Jason Yormark

Looking back, I probably would have been better off not announcing it on my blog, but I’ve always been transparent with my actions, and simply thought it would be useful to others to document what I would be experiencing. Let’s recap some of the backlash that’s actually good reading: A handful of comments on the blog article announcement. Aforementioned blog posts’ comments.

The Art Of Having Thick Skin aka Twitter Purge Follow Up

Jason Yormark

Looking back, I probably would have been better off not announcing it on my blog, but I’ve always been transparent with my actions, and simply thought it would be useful to others to document what I would be experiencing. Let’s recap some of the backlash that’s actually good reading: A handful of comments on the blog article announcement. Aforementioned blog posts’ comments.

How To Speak At A Conference & Raise Your Social Profile

Jason Yormark

It goes without saying that without a mildly successful blog, social network, or career, you might have a hard time joining the speaking circuit. Just make sure you have a well contributed, commented on, blog, and an active social audience. Connect in the real world. Get out there and meet some folks, especially those in charge of the events you are interested in speaking at.

How To Speak At A Conference & Raise Your Social Profile

Jason Yormark

It goes without saying that without a mildly successful blog, social network, or career, you might have a hard time joining the speaking circuit. Just make sure you have a well contributed, commented on, blog, and an active social audience. Connect in the real world. Get out there and meet some folks, especially those in charge of the events you are interested in speaking at.

Thoughts On Making The Forbes Top 50 Social Media Power Influencers

Jason Yormark

Regardless of the circumstances, algorithms, or opinions, I’m flattered and it’s just another feel good moment knowing that the time I spend on my blog means something to others. I can’t speak to the exact methodology that was used to determine this list, but I would imagine that my blog factored in way more then anything else. I have a full-time job and have to spend the majority of my time delivering on social media work for clients, so it’s very difficult to be able to spend a large amount of time on my personal blog or personal social efforts.

How To Drive More Traffic Using Keywords In Blog Titles

Jason Yormark

A little cross posting from the Studio 9 Blog. Here I cover how to use the Google Keyword Planner to better title your blog posts and drive more traffic to your blog. Blogging Video Have a look!

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My Yearly Social Media Douchebag Audit

Jason Yormark

Well, I don’t in conversation, but oh…right there at the top of my bloggy blog, I do. Along with the hyper growth of social media platforms over the past few. years, comes the army of awful marketers that spam, mislead and embellish their experience. I’m subjecting myself to 5 questions that I feel are fairly applicable to the world of social media douchebaggery these days. Bonus pts.

Have You Survived The Kloutpocalypse?!?!

Jason Yormark

If you’re receiving this blog post, that means you are one of the last remaining survivors. And Klout has a long way to go before their score can stand on its own to measure that (How’s about starting with self hosted blogs??). Write a great blog, share things that impact you, respond to others and engage. You are the future now. You are the last hope for humanity. Really?”,

Klout 89

Social Reach: Size Does Matter

Jason Yormark

And that’s exactly what I did concentrating on blogging, building my social following, and influence in social marketing. And that my friends, is the whole point of this blog post. A popular topic amongst social media folks is the ongoing discussion around how many likes/followers a person or organization has and how much that matters. Most folks will usually side on how the numbers do not matter, and what’s more important is engagement, conversions, and whether those connections actually result in contributing to business results. All of this is is very true.

My Backlinks Strategy Sucks, And What I Plan To Do About It

Jason Yormark

I’ve written on my blog for quite some time, and I’ve had a mild amount of success with it depending on how you define success. I feel that I write fairly useful and/or entertaining blog posts that most seem to find interesting or helpful. But somewhere I’m missing the boat on getting those blog posts referenced more often. Blogging

Social Media: The Great Equalizer

Jason Yormark

Whether you wanted to launch a business, start a blog, or claim yourself an expert in whichever matter you choose, the web gave just about every person with an internet connection new opportunities. Often times I’m impressed with those I do some research on whether it’s reading their blogs, following their social profiles, etc., interview (to be posted here shortly).

10 Short Sentences That Sum Me Up

Jason Yormark

I’ve had a hell of a time writing regularly on my blog, and I finally decided to get a little help in the matter by subscribing to Chris Brogan’s Blog Topics. At first the idea of actually paying a nominal monthly fee for access to some blog topic ideas seemed silly, but word on the street seemed pretty positive on the quality so I decided to give it a spin.

Is YouTube Part Of Your Social Media Strategy?

Jason Yormark

So the question you have to ask yourself is, are you using YouTube as part of your overall marketing or blogging strategy? Post 1 video blog post bi-weekly instead of a traditional post. This would help populate my YouTube channel, and provide some variety to my blog content. 48 hours of video are uploaded every single minute (100% increase year over year). At least not yet.

The Lost Art Of Hard Work

Jason Yormark

The whole premise of this blog post was actually inspired by an email my wife copied me on from her trainer. I admire those that work their asses off. Surprisingly it’s a rare trait. I’ve come across far more individuals that do not give it everything they’ve got then do. For the past year and a half I’ve watched my wife transform her body through diet, working out, running all kinds of races and Tae Kwon Do. She’s an absolute warrior when it comes to fitness, and it was a decision she made to work incredibly hard to achieve her fitness goals. My point?

The Importance of Search Engine Optimization

Jason Yormark

In an effort to bring more content and digital marketing expertise to my blog, I’ve brought Matt on to periodically contribute here. This content should be placed across article sites deemed to be strong authorities by Google such as Squidoo, Hubspot and Ezine or they should be placed across your own blog. If you don’t have a blog, you can set one up for free with a site like Word Press. The following is a guest post from Matt Davidson, an extremely talented search marketer. More information about Matt can be found below. I’m a very analytical person. alone.

Triberr: How I Increased My Reach To Over 300,000 (And Growing)

Jason Yormark

I’m always looking for great content to share on Twitter, so this tool is a win win for me as it supplements my manual content strategy, and also increases exposure to the content I create on my blog in a relevant way. Blogging Social MediaA few weeks ago I stumbled across a very interesting tool called Triberr. Simply. put, Triberr is a way for you to retweet other bloggers posts that you know and trust, and have them potentially do the same for you as well. At first it may come off as spammy, and that was my first reaction. 9 Ways Twitter Can Actually Be Useful.

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Commenting Etiquette 101

Jason Yormark

One of the things I’ve loved about blogging is getting to see the growth of comments on my blog over the years. I’m always incredibly thankful for those that actually take the time to leave their thoughts on my blog posts, and it makes it that much more inspiring for me to continue to write here. Social Media-ize Your Blog. BloggingDon’t Be A Grammar Nazi!

Commenting Etiquette 101

Jason Yormark

One of the things I’ve loved about blogging is getting to see the growth of comments on my blog over the years. I’m always incredibly thankful for those that actually take the time to leave their thoughts on my blog posts, and it makes it that much more inspiring for me to continue to write here. BloggingHowever with more comments comes more questionable responses.

League Of Awesomeness, Volume 1

Jason Yormark

For awhile I’ve been wanting to leverage the blog I’ve built up to recognize folks I come across that for whatever are reason, are awesome in who they are or what they do. Cheryl Couris – Designer Extraordinaire Blog Twitter. She’s helped me on countless occasions including this very blog and more recently my Facebook splash page. In addition to design work, she’s got a terrific blog worth checking out and an Etsy store where she sells unique creations. Cheryl is the best plain and simple. Spencer Gates – No B.S.

The Frustrating State Of Obtaining Inactive Twitter Usernames

Jason Yormark

Imagine you come up with a great idea for a blog, or business idea. Twitter will help you if you own the trademark or copyright, but let’s be honest, most of us aren’t shelling out those kinds of dollars either for a blog or small business. Or maybe you just are helping a good friend out with getting them their website up finally. Then you go to obtain your social media usernames.

The Frustrating State Of Obtaining Inactive Twitter Usernames

Jason Yormark

Imagine you come up with a great idea for a blog, or business idea. Twitter will help you if you own the trademark or copyright, but let’s be honest, most of us aren’t shelling out those kinds of dollars either for a blog or small business. Or maybe you just are helping a good friend out with getting them their website up finally. Then you go to obtain your social media usernames.

Are You These 5 Things? Then You’re Hired.

Jason Yormark

Whether it’s well crafted emails, blog posts, or any sort of copy, talented writers are always in high demand. Over the past 10 years or so, my career has shifted to focus more on managing teams and operations, and a good chunk of my time has been spent on interviewing and hiring. I’ve probably interviewed thousands of people in that time, and I definitely have a good feel for folks fairly quickly in the process. You can work with anybody. I learned this the hard way at my time at Microsoft. I’ll write down all their names, and a few notes about each person on the fly.