Social Media Management Must-Have: Sprout Social
SEPTEMBER 8, 2015
Starting with this post, I’ll be sharing them in a must-have series on our blog. I’m often asked about my favorite social media management tools. Must-Have: Sprout Social. I’ve used many social media management systems over the years. Each has pros and cons, but Sprout Social is my favorite. I love the desktop and mobile app interfaces. Must-Haves Social Media Management
Lauren Johnson Joins Firebelly As A Social Media Manager
MAY 16, 2016
Must-read blog/website: You mean besides Firebelly?!? We’re excited to announce that Lauren Johnson has joined the Firebelly team as a social media manager. Get to know a little bit about her below! Describe yourself in 140 characters or less: “I always knew in another life I could fly which is why in this life I dance.”. Favorite social network(s): Instagram, Facebook and Snapchat.
Apartment Marketing Predictions 2014: The New Breed Speaks
DECEMBER 5, 2013
2014 is upon us. Here’s some of the top players in apartment marketing sounding off on what’s important. Mark Juleen, VP Marketing, J.C. Hart . The website Apartment Ratings will continue to gain ground on the traditional ILS. If they can come up with a solid mobile plan they could overtake all of them, in my opinion. This will be the year for Google+. Content will continue to rule.
Agile, Data-Driven, Burgers And MixWest: An interview With Duncan Alney
JULY 17, 2014
Blog Interviews Social Media agile marketing; duncan alney; mixwest Your Current Approach to Marketing Could Make You Irrelevant. If you and your marketing team are still operating in a paradigm of business as usual, you are in a very difficult position. In fact, you might be facing extinction.
9 Social Media Marketing Twitter Chats You Shouldn’t Miss
SEPTEMBER 28, 2015
What: Different blogging topics are discussed each week. When: Sundays at 9pm EST. Sample topic: Finding Your Blog’s Target Audience. Twitter chats can be a great way to solicit (and share) social media marketing advice. Here is a list of my nine favorites that I think you’ll enjoy too! BLOGCHAT. Learn more ]. CONTENTCHAT. Learn more ]. SOCIALCHAT. Learn more ].
Doing Social Vs. Being Social – A quick chat with Jeremy Epstein, VP Marketing, Sprinklr
MARCH 11, 2014
Blog dachis social behavior; social customer experience; sprinklr Social business is possibly the most disruptive force in business today and definitely here to stay. I caught up with my friend Jeremy Epstein, VP of Marketing for Sprinklr, a revolutionary company that manages the social customer experience across various functional areas of the enterprise, to help bring some clarity to some lingering questions. Duncan: Ragy.
9 LinkedIn Best Practices For 2015
MAY 18, 2015
See if they are active in any LinkedIn Groups, check out their blog, or follow them on Twitter. LinkedIn is still the go-to social network for business professionals and job seekers. It’s a great tool to showcase your business and your employees. To make sure you’re using it effectively, follow these nine best practices. #1 1 Optimize Your Profile. 2 Claim Your Custom URL.
Top 15 Social Media Marketing Blog Posts Of 2015
DECEMBER 21, 2015
The 15 most-read posts on our social media marketing blog in 2015! Starting with this post, I’ll be sharing them in a must-have series on our blog. To celebrate, I thought I’d do something a little different with my blog post this week—a retrospective on eight of my favorite memories from the past eight years. Blogging Firebelly News Social Media MarketingHere they are.
5 Reasons Your Facebook Contest Failed
JULY 10, 2014
Blog Facebook facebook contests Not every Facebook contest is a success. Here are five common reasons why they fail. #1: 1: You didn’t promote it If you build it, they will not come. You’ve got to promote your contest. Send emails, put a prominent link on your website, run targeted social ads to raise awareness and drive traffic to your.
Top 3 Posts On The Firebelly Blog In July
AUGUST 6, 2014
Facebook was a popular subject on our blog in July! Blog Facebook All three of our most-read posts were about everyone’s favorite (or not-so-favorite) social network. In case you missed them, here they are. #1 1 5 Reasons Your Facebook Contest Failed Not every Facebook contest is a success. Here are five common reasons why they fail. #2.
“Don’t Think Like A Marketer. Think Like A Person”: The Susan Etlinger Interview
JANUARY 8, 2012
I discuss this in more depth on my blog. Editor’s Note: You can find Susan in the following places: Though Experiments blog. What getting data to work for us, customer engagement and Gladys Knight have in common. I’ve been following Susan Etlinger’s work for some time. She’s intelligent, a brilliant analyst, and she’s lived and breathed social media.
Consumptions: The Hidden Facebook Engagement Metric
JULY 14, 2014
Blog Facebook Gil C / Shutterstock.com Interactions — likes, comments, shares — are only half of the engagement story on Facebook. There is a less obvious — but equally important — engagement metric you can’t see by looking at your Facebook page or status updates alone. You have to check Insights. What am I talking about? Consumptions.
8 Favorite Memories From My 8 Years At Firebelly
JUNE 23, 2015
To celebrate, I thought I’d do something a little different with my blog post this week—a retrospective on eight of my favorite memories from the past eight years. LinkedIn recently reminded me that it’s my eight year work anniversary with Firebelly. It felt nice to be recognized by my peers. #2 2 ZOOBILATION TWITTER TEAM. How could I not love that? I was elated. #4
2014: Everything Marketers Don’t Want You To Know
MARCH 13, 2014
Blog community social content performance influencer marketing marketing predictions 2014 real time analytics real time monitoring social insights social media ads Although predictions or extended reality projections usually come at the end of one year or the beginning of of another – I think it’s critical to look at what’s happening so far in 2014 and imagine the rest of the year. As marketers, we’re very optimistic people and not usually known for taking a hard.
What is a Digital PR Strategist? (WTFS No. 1)
APRIL 11, 2014
What is a Digital PR Strategist? It’s a question I get asked all the time: by confused in-laws, strangers on the bus, the police–whosoever asks me what I do for a living, I usually end up getting asked that question next. And I’ve found it’s a difficult question to answer. In this video, I make.
Short Form Content Development: 3 Must Have Tips
NOVEMBER 10, 2015
It’s one thing to develop a 300 word blog post or a 1,500 word piece, but short form content has to be very carefully developed – observing a story arc, weaving in boosts, call to actions and a lot more. Blogging Content Marketing ConversionShort form content development is super difficult. Be in the know. You’ve got to know your (or your client’s) brand inside out. Go do it!
Social Media Horror Story With A Happy Ending
NOVEMBER 15, 2012
Blog Blogging Content Marketing Facebook Social Media Social Media MarketingToday’s article is a guest post by Dennis Yu, an international speaker and author on search engine marketing and Facebook marketing. Dennis is also Chief Executive Officer of BlitzMetrics – creating awesome Facebook dashboards that show how you stack up against your competitors. Ask for Jim.”
Firebelly begins work with Team USA
DECEMBER 17, 2014
Blog Social Media Marketing We’re excited to announce that we have recently started working with Team USA—specifically U.S. Synchronized Swimming. Synchronized Swimming, also known as USA Synchro, was established as a nonprofit organization in 1979 and is the United States national governing body for the sport.
“You Have To Love People”: The Shashi Bellamkonda Interview
DECEMBER 23, 2011
Web.com helps customers build their Facebook Pages [link] We have excellent resources on our three blogs: a) Solutions Are Power. My Blog. Twitter, Trains & Tandoori Chicken. I was immediately struck by the sheer number of people that Shashi knew – and how he intentionally went out of his way to get to know new people. See what I mean by the humility. c) Women Grow Business.
The ROI Of Social Media [Infographic]
JULY 26, 2012
But, that’s another blog post. Blog Kelly Rynard“What’s my return on investment?” ” This is a question we know all too well at Firebelly. We like to compare it to the ROI of a your mother because it’s almost impossible to put a value on everything she has done for you throughout your life.
Social Media In 2012: The Good, The Bad & The Ugly (5 Must-Reads)
DECEMBER 4, 2012
Blog Social Media Social Media Marketing2012 was an exciting year in the social media space. Learn all about the good, the bad and the ugly in these must-reads. From the Nielsen Social Media Report for 2012. 8 Big Social Media Disasters of 2012. There are, however, companies that make mega mistakes for millions to see. Here are eight disasters from 2012…. Seriously obsessed.
3 Ways To Tell If Facebook Fans Like The Content You’re Curating
AUGUST 10, 2012
Blog Content Marketing Curation Facebook Social Media Social Media Marketing content curation content marketingYou’re curating content on your Facebook page. You hope and think your fans appreciate it, but how do you know ? Here are 3 indicators that will help give you a clue. Interactions. Okay, so this one’s a little obvious. Consumptions. Negative Feedback.
It’s Not Your Facebook Page, It’s You (That’s The Problem)
JUNE 19, 2012
I hear it a lot. “We had/have a Facebook page, but it didn’t/doesn’t do anything.” ” If you’re thinking this right now about your brand’s Facebook page, forgive me for being the bearer of bad news, but your Facebook page is not going to do anything. YOU have to do something… First, YOU have to determine if your audience is on Facebook.
2013: The Year For Women Business Owners
FEBRUARY 13, 2013
If you are a woman business owner, you’re going to love to hear this news! The Web.com and National Association of Women Business Owners (NAWBO) of national survey of women business owners (WBOs) found a pervasive sense of economic optimism including a prediction by most WBO’s (85 percent) that more women will become entrepreneurs in 2013 than in past years.
Snapchat: The Stash Pocket Of The Millennial Generation
AUGUST 21, 2014
Blog Social Media Social Media Marketing Twitter 360b / Shutterstock.com The brilliance of Snapchat is its capability to be in a digital social space where one has no fears of being found out. Most popular amongst ages 13-25, Snapchat is an app only made for mobile phones, with bills paid by parents. But why is this app more valuable to the most.
The ROI of Pinterest: 5 Must-Reads
APRIL 30, 2012
Unfortunately Pinterest is increasingly looking like a medium marketers shouldn’t ignore; fortunately, it also looks like a medium that delivers significant ROI, and might not require the level of investment required by Facebook or a blog. Blog Chad Richards Pinterest Social MediaHere are 5 must-reads on the ROI of Pinterest that we don’t want you to miss.
The Late-Adoption/Profitability Paradox
AUGUST 13, 2014
Why does working in internet marketing sometimes seem to suck so much more than it really should have to? Okay real quick so that you don’t get bored before I get to my point, here’s why: 1. Marketing professionals are perversely incentivized to focus on delivering services that are already declining in terms of their.
Design Thinking: Why Does It Even Matter?
APRIL 8, 2014
Blog design thinking; outcomes Firebelly results You’re probably wondering what design thinking is all about and what its role at Firebelly is… Put simply, it’s a way of thinking that gets the root of any problem, no matter how big or small, or how ambiguous it might be. Yes, aesthetics are a part design, but design thinking goes deeper. When design.
[Infographic] Beer Brand Images in The Social Wild (Captured With Image Listening)
JUNE 26, 2014
And of all the apps I’ve demoed in the past six months, one relatively new application’s potential utility stands out in my mind: Blog image listening Social Media Marketing The Emergence of Image Listening Research and development is a core part of my daily life, so I spend a great deal of time testing out new apps and investigating new methods.
Top 12 Blog Posts Of 2012
JANUARY 2, 2013
Here are the 12 most-read posts on our blog in 2012. Blog Blogging Content Marketing Social MediaPinterest, Instagram and memes were popular topics. Thank you for reading, sharing and commenting last year! We’re looking forward to more in 2013. Sh*t Social Media People Say. How To Run An Instagram Photo Contest. Pinterest Early Best Practices From Firebelly.
Content Marketing is More Than Just Blogging
AUGUST 23, 2012
Content marketing is about more than just blogging. According to Jeremy Williams, you all should be going crazy over this blog post now. According to Jeremy Williams , social media director for the Indiana Office of Tourism Development (and my boss when I do travel writing for IOTD), blog posts with photos get more traffic than blog posts without. And video?
2 Cool (And Free!) Instagram Analytics Tools
AUGUST 16, 2012
I love Instagram. My favorite filter, and therefore the one I use the most, is X-Pro II. My followers, however, seem to prefer when I use the Earlybird filter. Those photos received the most engagement by way of likes and comments. How do I know this? Well, I could have scrolled through all of my photos and tallied it up, but who has time for that? Best days and time for engagement.
INTRODUCING: The WTF’s
MARCH 25, 2014
Blog Video Firebelly is starting a new video series that we’ll be airing in April: The WTF’s. That stands for: Whiteboard Tutorial Focused Learning Sessions. They’ll be released every Wednesday, Thursday, Friday or whenever we get around to it. If you have any questions you’d like answered in the upcoming WTF series, hit me up in the.
Using Pinterest for Business: 5 Must-Reads
JANUARY 9, 2012
Below are 5 must-reads on using Pinterest for business that we wouldn’t want you to miss. How and Why to Use Pinterest for Business. By John Jantsch These days we get a new “it” thing every few months. Right now a newish service called Pinterest qualifies as next year’s Google+ or Twitter. 9 Tips: Boost Your Business With Pinterest. Using Pinterest for Business Marketing.
Subtweets: Trash Talk or Invaluable Customer Intelligence
APRIL 10, 2014
Blog Social Media real time data intelligence social data intelligence subtweets Subtweets: is it something that people in their early twenties do (and useless to marketing people) or does it contain hidden customer experience gems. There’s been a quiet phenomenon evolving in the social media landscape over the past several years.
Marketing Is What Happens In The Market…(Not What Happens In Your Marketing Department)
JUNE 28, 2014
What really matters is what’s going on with customers, advocates, influencers, Blog Social Media Marketing What’s going on in your marketing department doesn’t actually matter Despite your natural inclinations to focus on what you can see, what’s happening right in front of you, in your office, is irrelevant if you aren’t seeing what’s happening in the real world market.
Social Media Influencers vs Brand Advocates: 5 Must-Reads
AUGUST 20, 2012
By Jay Baer Trying to convince online influencers to tweet, blog, instagram, or pin nice things about your company is the post-modern version of celebrity endorsement, but with less impact. Blog Social Media Social Media Marketing brand advocates social media influencersHow should you approach influencers and advocates on social media? Find out in today’s must-reads.
Facebook Graph Search Optimization: 5 Must-Reads
APRIL 29, 2013
Blog Facebook Social Media facebook graph search facebook graph search optimization What should you do to optimize your Facebook page for Graph Search ? Find out in these 5 must-reads. What Facebook Graph Search Means for Your Business. By Kelly Jo Horton Graph search is Facebook’s social solution for connected search. So what does this mean for your Facebook brand page?
36 Rules of Social Media
JULY 17, 2013
Blog Blogging Content Marketing Social Media Social Media Marketing Marketing rules Do you follow the 36 rules of social media? We aren’t giving away any secrets, but these 36 tips and tricks will make social media marketing and conversation more efficient. 36 seem like a lot? Pick a couple of your favorites and start from there! Source.
Roundup of Firebelly’s CEO, Duncan Alney
APRIL 14, 2014
At Firebelly our CEO has been on a serious writing kick. Here are Duncan’s most recent posts: Subtweet: Trash Talk or Invaluable Customer Intelligence Subtweeting is a trend seen and done by many teens and early twenty-somethings where they indirectly complain about someone or something. This article addresses the hidden value that subtweets could possibly.