Direct Marketing Observations

Why Entertainment and Social Media are Perfect for Each Other

Direct Marketing Observations

We can spend a whole blog post on that, but for now let’s focus on a few ways musical acts, venues and festivals can leverage social to be successful.

Ever Really Look at your Linkedin Contacts?

Direct Marketing Observations

Look at Linkedin, Twitter, Facebook, Blogs, Tumblr, Instagram, Snapchat, Periscope/Meerkat/Blab, Redit, Youtube, Pinterest, WhatsApp and G Plus. In 2016, it should be readily apparent that each relevant social platform has a specific value to us.

Trending Sources

On Influence and Bad Blog Posts

Direct Marketing Observations

You see a compelling blog title tweeted, you click on it and it’s end up being something that you might wrap your dead fish in. We’re all suckers for a great blog post title. blogging SEO/SEM content marketing social media

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30 Social Media Sites, Tools, Posts and Articles that I Bookmarked from 2010

Direct Marketing Observations

One of the things that I do throughout the year though is, I stockpile sites, blog posts, articles, tools and things that just catch my eye-Oh yea that’s called social bookmarking isn’t it? Sometimes blog posts resonate in different ways.

Social Media’s Impact and Effect

Direct Marketing Observations

Thanks to the folks from Socially Aware Blog. There’s no doubt any longer about social media permeating every aspect of our daily live’s. Here’s a great infographic on the true ubiquity of social. social media Social Networking

12 things I thought I knew About Social Media in 2011

Direct Marketing Observations

It’s a blog post in and of itself. As 2011 winds down, it’s time for me to reflect on the state of my social media world in 2011. Things that I thought I knew about social media in 2011: 1) That I knew what I was talking about. Just because I might know more about social media than the average person, it didn’t preclude most corporate heads to assume that they knew just as much about socia l, if not more, than I did. Can you say bite your tongue?

Chances Are You’ve Met Less Than 5% of the People in Your Social Network

Direct Marketing Observations

It’s engaging in some Twitter banter, dropping a blog comment, and maybe having some extended conversations either via Twitter, IM or email. I got a huge consulting contract from someone who read my blog posts.

Social Media Specialists Are No Longer Needed

Direct Marketing Observations

I can bet all of you who have had a blog longer than a year can now spot a noob to the blog scene. blogging PR Public Relations SEO/SEM social media Marketing seo social business Web design

Should Companies Play it Safe in Social Media?

Direct Marketing Observations

Or is it a blog that has 3-4 posts over the span of 6 months? . . . . . . . . . . What does that mean exactly, to play it safe? Is that creating a Facebook page just to satisfy the critics and the bashers?

Why Should You Comment On A Blog Post?

Direct Marketing Observations

Which got me to wondering: How come useless throw away blog posts and articles have tons and tons of comments and the good stuff gets next to nothing? When you write a blog post or an article, do you write it for the purpose of being heard, to offer up your two cents, to share your perspective, or to have conversations, or for SEO purposes? As a reader, should we all be obligated to comment on a blog post? blogging blog comments blogs

The Relevance of my Online Relationships has Risen.

Direct Marketing Observations

Read this snippet below from Google’s blog post about social search. Game changer alert! It’s not what Google knows anymore. It’s now going to be about who you know, who you are connected to, and how connected you are that will affect the results of your searches.

The Top 5 Challenges for Digital Brands in 2012

Direct Marketing Observations

In order for people to know that you are open for business you have to get them to your website, your blog, your Twitter account or your Facebook page, right? In 2011, it was all about doing “something” with someone once they had visited your site, your blog or your Facebook page. Last week in a very thought provoking Tweetchat hosted by Lisa Petrilli , the discussion, though swirling around how an introvert uses social media, somehow segued into driving website traffic.

Three Plateaus in Social Media

Direct Marketing Observations

You’ve created a blog and have added a few posts. For those of you who are new to the social space , this post does not entirely apply to you, though it perhaps eventually will. So you can keep reading to see what will might happen to you. Plateau #1.

There are no take backs in social media…

Direct Marketing Observations

It’s one thing to critique a blog post-Hey we all write crappy ones from time to time, but taking it down a notch was not fair.

The Distraction Economy

Direct Marketing Observations

But nevertheless, at the end of the day-Your presence, your bio, your participation, your video, your pic, your blog post, your quote, your tweet, your status update, your opinion, your recommendation, and or your location is what’s needed.

Is social media territorial? Should it be?

Direct Marketing Observations

According to Chris Koch’s B2B Marketing Blog He just comes right out and states, It’s official: Marketing owns social media management , in which I agree with his next question, Now what?

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The Conundrum of Content

Direct Marketing Observations

I’ve been somewhat neglecting the blog over the last few months but I have a good excuse er… reason. Others are getting my good content.

The Top 20 Health and Fitness Social Networks

Direct Marketing Observations

Check out some of the great content on The Fit Blog which has just as much of a shot to create a loyal and robust audience as do larger more interactive sites.

Leverage Multi-Social Media Platforms to Tell Stories

Direct Marketing Observations

So let’s think through that quickly about the multiple platforms that you, me, and your organization can now use to convey your key message themes: Blogs, Twitter, YouTube, Facebook, Forums, Websites, QR Codes, Group Buying sites, and LBS( location based sites)-to name but a few.

Anti-Social Media-The Anonymous Comment

Direct Marketing Observations

bloggingThe new iteration of the 4th estate is represented online with gusto. Outlets such as MSNBC and Scripps insist on traveling at hyper speed with us on the information super highway.

How are you going to monetize that?

Direct Marketing Observations

Meaning I can set up a Twitter profile, A Facebook page, a YouTube video and a blog in less than a half hour. The kicker though is, that at that point NO ONE is reading your tweets, commenting on your wall, viewing your video or reading your latest blog post. If you’re going to create a social media presence, or your going to have a social media strategy , it’s to achieve something right? You don’t send emails to say Hi.

When Should Brands Establish Credibility in Social?

Direct Marketing Observations

A Blog? The answer to the title of this post is now, but how are they supposed to do that? What does social credibility look like on the brand side? Is it a Facebook and Twitter presence? An internal social media strategy ? A go to market strategy? Hiring a social media director?

Content Fatigue and Whatever Happened to the Snake Oil folks in Social Media?

Direct Marketing Observations

Do you create content for your blog or for your company blog? ” Invariably the answer is yes but I do read a lot of crappy, link-baity blog posts that make me feel dirty for actually wasting my time with it. Full Disclosure-Sometimes I have no clue about what I’m going to write about even after I have clicked on, “new post” How about you? I have content creation fatigue and frankly I’m tired. Are you tired? Tired of creating content?

The Evolution of Our Data Fixation in Social Media

Direct Marketing Observations

Six years ago, we were talking about the growth of blogging and MySpace. The number of blog posts and articles in the past 6 years reflect this sea change in doing something with the numbers, yet we still aren’t there yet.

The Dawn of Social Mediocrity

Direct Marketing Observations

I know that if I use the term “western saddles” as a key word, page title, hyper link, hashtag, splog site or blog post in some social networks or platforms, the likelihood of you finding or landing on my pages might be pretty high. Let’s do a hypothetical. You like western saddles. You search for them every day on Google. Google gives you relevant results from a) your Google Plus peeps and then b) the most relevant, most SEO’d results.

Competing with Free

Direct Marketing Observations

I had a friend of mine who recently asked me how is he supposed to make money blogging or creating good content- and this was after one of his friends mentioned that a monkey could write content… I asked him, why would someone pay for your content? Every day we’re faced with free and I hate it… Marketers throw free around like it’s confetti. Consumers snap up free stuff because it’s free. But does free work ?

Internal Social Networks Versus Social Networks-Where Should You Spend Your Time?

Direct Marketing Observations

But what about your Facebook page, Twitter account and your blog? The tug-o-war for your time when you participate on multiple social networks can be difficult. Who get’s it and who doesn’t? Who get’s the honor of your participation can also affect your impact because THAT will be where you spend the bulk of your time. Where should you spend your time? On the networks that matter to you or on the networks where you HAVE to participate?

The secret sauce of social is selfishness-and that’s not a bad thing

Direct Marketing Observations

But really it may have evolved with Linkedin, but it started with blogging. In fact, today’s social elements were born out of the early days of blogging which were veiled in a sensibility of “us versus them&# camaraderie. It’s how blogging works.

It’s the people not the platform

Direct Marketing Observations

The platforms where social business may take place i.e., Twitter, Facebook, Blogs-They’re solid and the people that flock to them? I was asked the other day via a tweet what was my biggest challenge when managing social media. I shot back, “It’s the people not the platform”.

On hardwork, Shorts Cuts and Aggregating in Digital

Direct Marketing Observations

Additionally, creating an editorial calendar for when you are going to blog and what your topics will be and what the content might be is a lot different than paying someone to load you up with bland, link baited light on content,articles to fill your blog with.

Content is under scrutiny? It’s about time.

Direct Marketing Observations

I don’t dispute blog posts like this Why Content Curation Is Here to Stay. Google has been making changes to its algorithm to keep low-quality sites from appearing high in searches, according to Matt Cutts in a blog post last month.

The Implied Participation of Social Media

Direct Marketing Observations

All Facebook [link] - The unofficial Facebook Blog. YourVersion [link] - YourVersion is a tool for delivering the latest news, blogs, tweets, and videos on content that matters to you, all in one place.

The propensity to Repeat in Social Media

Direct Marketing Observations

Networks, apps, aggregators, blogs, microblogs-copy what works, tweak it a little, or not, and see what market share you can pull. It’s not just social media. Create a killer product, expect knock-offs. I used to say that you truly haven’t made it until you have been knocked off.

When Does Social Media Really Work?

Direct Marketing Observations

Going to a conference and meeting that person that you have had tens of twenty or hundreds of conversations with on Twitter or Facebook or blog comments. The beauty of social media isn’t in the online connections. It’s not about the numbers, never has been. OK, maybe it is to marketers, but that’s because they operate from a different perspective. No the beauty of social media is in it’s potential.

The Soft Metric of Good Content and it’s Impact on the Digital Footprint

Direct Marketing Observations

Last week I asked via Twitter what the shelf life of a blog post was. blogging content marketing content strategyI got some interesting answers. The essence was that there is no shelf life-they last forever. In marketing, digital marketing, email marketing, and social media marketing our success needs to be measured by both hard and soft metrics.

Moving without the ball: On Basketball and Digital marketing

Direct Marketing Observations

In marketing, especially in the web world, there’s a sense that all we have to do is create a website, add that transactional back-end, create a Facebook page, a Twitter handle, and a blog site-and they will come. In the game of basketball there’s something that really can separate the good players from the average players. A lot of players do not do it and yet they would be better served and more successful if they did do it.

The Best SEO Advice I’ve Seen in a Long Time…Relevance is the new PR

Direct Marketing Observations

That’s why any article or blog post that talks about Google and search engine optimization has to be paid attention to. This morning’s thought: “I now need to go back and look at all my recent SEO work.” ” I like the competition of search.

A Need to Redefine Brand Lift

Direct Marketing Observations

Same with Twitter, Facebook, Youtube and traditional blogs. According to a recent survey published by eMarketer , four in five North American brand marketers considered brand lift to be the most important metric for evaluating the success of their online branding efforts.

17 Tweetchats for Social Media, Marketing and PR folks

Direct Marketing Observations

4) #Blogchat is a chat on Sunday nights from 8-9pm CT that was started by @ MackCollier to discuss blogs and best practices. 15) #Solopr Open discussions that serve as a companion to the SoloPRpro.com blog, designed for independent PR and MarCom pros – and those who’d like to be.

Who are You Blogging for? Your peers or Your Customers?

Direct Marketing Observations

There are a couple of problems with my “thinking&# and it starts with my blog. I write what I know on my blog. Yet very seldom do I write blog posts that our prospects or potential clients might understand. Tags: blogging seo marc meyer