Akamai Marketing

What’s the ROI of Social Media Silence?

Akamai Marketing

If you read this blog with any regularity, you know that I am a big proponent of measuring social media. For a variety of reasons you may not choose to write blog posts, create videos, design inforgraphics.

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The Hard Questions of Social Media

Akamai Marketing

A strong mailing list is a great start to social media, as is a website that supports social sharing and perhaps even a blog.

Trending Sources

What you’ve got.

Akamai Marketing

If you read this blog regularly, then you know that I rarely deviate from the business topic of social media. But, there’s a first time for everything. Recently, I was approached to help with a social media campaign called the Blue Key Campaign (#bluekey).

3 new social media resolutions for 2012 and a couple from 2011 that still need attention.

Akamai Marketing

Write more: I said I would write 2X/week in my blog. Think outside the blog: Don’t get me wrong, this blog remains my number one love in terms of content creation, however, there are so many opportunities to create content, its a shame to limit it to the blog only.

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Successful Blogging for Small and Medium Businesses

Akamai Marketing

Blogs for business are an outstanding tool for business, they can build community, be the backbone of your social media program, and drive traffic to your website, just for starters. Welcome to blogging, the place where you try to suck less. Blog regularly 1-3X minimum per week.

The Social Media Train – is it too late to catch it?

Akamai Marketing

PS: Here are the blog posts which inspired a couple of the slides: Everything you ever wanted to know about social media you learned in kindergarten.

5 things to measure in social media ROI

Akamai Marketing

We’ve been talk A LOT about social media analytics, metrics and measurement here on this blog.

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Twitter Engagement and the Empty Promise

Akamai Marketing

If you read this blog with any sort of regularity, you know that I like to measure my efforts, especially those of my clients. I’m kind’a freaked out. I’m not gonna lie. There’s something stinky go’n on up in here.

Book Review Wednesday: Wikibrands: Reinventing your company in.

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Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend.

A Thousand Little Cuts of Social Media – A Kaizen Approach

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Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend.

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Book Review: APE – Author, Publisher, Entrepreneur by Guy Kawasaki and Shawn Welch

Akamai Marketing

Some for this blog, some for my poor, sadly neglected foodie blog What We Chow and now, as my alter-ego pursues collaborative writing on an upcoming project, I seek another book opportunity. I’ve said many times that having a blog is a brutal task-master.

11 Tips Blogging Tips for Businesses-Authority Building

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Blogging Tips for Businesses: Build Authority. There are many reasons to blog. You can build authority through blogging, these 11 blogging tips for business will get you started. That’s the power of blogging. Blog for people first, search engines second.

What we can learn from blog firestorms.

Akamai Marketing

Its easy to imagine that the social sphere or your blog are simply just an adult playground of cool people. It isn’t worth giving up the benefits of free speech for the alternative and so it is with blogging and social media. It might be hard, but that blog post too shall pass.

Tool Tuesday: SocialOomph

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Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend.

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Building Content That Attracts Customers and Clients

Akamai Marketing

By content, I don’t just mean blog posts, and Tweets and Facebook updates, I mean all content. I create blog posts that conversational in tone, occasionally take a risk and encourage some creative thought-I like people who can appreciate that tone, I work well with them.

Social Media Strategic Plan Template

Akamai Marketing

We’ll cover the third step in another blog post and finally, social media ROI (a.k.a. Our next blog post will go into more detail about KPI’s and provide you some sample KPI’s for metrics. Don’t miss this next blog post, you can get it straight to your email box!

When does social media backscratching currency lose its value?

Akamai Marketing

Conversation Endorsement Influencers Opinion social media blog Hawaii influencers opinion TrendsSites like Namesake and Connect.me are encouraging people to identify those they trust in the social sphere. What's more important, quality or quantity and how is it determined?

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Why Talking Like A Human Requires An Actor’s Mindset

Akamai Marketing

” This also explains why it takes me more and more time to blog for myself – I actually have to “re-center” to find my voice, which is deeply disconcerting…but I digress. As your fingers hit the keyboard to respond to that email – do you find yourself ever pausing? If you’re in marketing, communications or PR, I bet your answer is “Every.Single.Time.”

Tool Tuesday: Qwitter

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Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend.

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5 things I’ve learned from failed blog posts

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So every once in a while…I think I have a fabulous idea for a blog post. And whether your blog is like mine or a corporate blog, you can learn from the experience of a blog post with no excitement. Sometimes you post a blog on the exact wrong day.

Tool Tuesday: Hashable

Akamai Marketing

Apps Tools social media blog event marketing marketing ToolHashable is a new way to track the depth of relationships, but is it a full blown CRM tool and how can businesses use it?

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Just Pull Over

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From Content Rules to my current read WikiBrands (affiliate links) to the literally hundreds of blogs I read in a. There’s a lot of content being written today about content. Content Featured social media lessons learned suggestions

Moderating Comments and Managing Online Communities

Akamai Marketing

Tweet Much has been writing over the years about how to manage comments in a blog or online community. PS: Join me for more blogging tips and tricks April 30th at 6PM for Blogging for Business at Pacific New Media. Blogging Opinion social media #Blog4BizHi automation blog Fun with Social Media policy However, recently, I was asked my opinion, so I thought I’d share it here.

What I wish more people knew about me.

Akamai Marketing

Amber Naslund recently posted a blog about what she wished more people knew about her. It was insightful and sweet. She’s invited other bloggers to join her. So in that “vain&# I’m going to share some things about me. You don’t have to read it if you’d rather not see my self-indulgent blather. But if you’re curious.dig in. I like to help. I am completely charged up with the idea that something I do can help others succeed.

What the ComScore Digital Year in Review means for small biz marketers

Akamai Marketing

You can add Vlogging to your company’s blog when its appropriate and valuable. Of course, the content has to be compelling and interesting…but that’s another (or every) blog post.

Tool Tuesday: Sprout Social Update

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” Well, either my blog has some pull, or the survey they sent over the summer was put to good use because Sprout Social is growing up. But when I asked that question, I got an indirect response at best (see Friday’s blog post).

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Klout and Kred – Social Influence Comparison

Akamai Marketing

I’ve been fairly vocal on this blog, in my training and with my clients about my wariness of measuring social influence. Since I wrote that blog post, we seen people get hired (or not) based on their Klout scores ( really? ).

On Alice in Wonderland and Social Media

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Share and Enjoy: Tags: blog , Fun with Social Media , lessons learned , opinion , social media , suggestions No Comments Start the ball rolling by posting a comment on this article!

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The difference between an audience and a community in new media

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Audiences complain about your company publicly, maybe on your Facebook page, maybe in a blog (Think: Dell Hell ). Its the difference between a blog post and a newspaper article. Creative Commons Photo by Daehyun Park.

Tool Tuesday: PostRank Analytics

Akamai Marketing

But if you use blogging as a tool, whether for personal branding or corporate exposure, you’ll quickly see that these two tools don’t tell the whole story.

Best WordPress Plugins for Business

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Last night’s Blogging for Business Class at Pacific New Media was ridiculously awesome. WordPress is more than a blog today, its an entire website platform. We couldn’t get to them all, so I’m doing a short blog post on must-have WordPress plugins.

6 reasons why social media shouldn’t be a last ditch effort

Akamai Marketing

You might also consider a very specific content strategy or you might want to build a blog, it might be a Facebook page, it might be a series of videos. photo by Mr. Thomas (creative commons). Running or managing a business or getting going on a start up is hard work.

Welcome to Hawaii PubCon Foodies

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I decided to do a blog post on it to welcome PubCon attendees and give them something else to look forward to! More local Honolulu foodie social media resources: Ono Kine Grindz Food Blog @okgrindz. A little departure from the usual today! I was recently interviewed for the upcoming PubCon conference in Honolulu mid-February ( see the session grid & register here ) and at which I am on a panel discussing Hawaii Social Media.

What to learn from the Mashable 5 social media marketing successes

Akamai Marketing

Case Study social media blog marketing strategy suggestionsLet’s say you have a new product. It’s brilliance. Sheer brilliance. You begin to build and allow your imagination to take you to that World-Wide Cruise you’ve always dreamed of.

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Why I’m not writing about Google+ yet.

Akamai Marketing

Aaaaand, before I could even post this blog, Google announced that there will be a way for businesses to officially have a presence, later this year. Its not that I don’t like Google+, I do. I think its elegant. I think its a brilliant integration of Google’s products.

Keeping up with social media bloggers just got easier

Akamai Marketing

I’m an avid reader of social media blogs. Featured social media blogsI probably read 100′s a week. I have a few favorites, but I find much brilliance from those I stumble upon them.

Tool Tuesday: Trunk.ly

Akamai Marketing

Links on blogs: if you write a blog, you probably link to outside sources fairly regularly. Its a great way to find more thought leaders and blogs.

Stand Out in Social Media Marketing by Being Consistently Remarkable

Akamai Marketing

Spend anytime on social media or marketing blogs and you’ll to see advice to make remarkable content. Ever talk to a blogger about their blogging frequency? Here’s how to make consistency remarkable: Consistent Blogging Over Time. Blog posts are hard workers.

KPI Dashboard for Social Media Metrics

Akamai Marketing

Stay Akamai: Since our last blog post, you should have identified the goals and metrics on the Social Media Strategic Plan template. Our next blog post will go into more detail about KPI’s and provide you some sample KPI’s for metrics.

Social values – from the inside out

Akamai Marketing

Sometimes, I get a little crotchety on this blog and call businesses out for not completing the social cycle. Sometimes its because they haven’t implemented social values internally. Sometimes its a rookie mistake. Sometimes its just human error.