Adam Sherk

10 Things That Expose Good Sites to Google Panda

Adam Sherk

An example of this would be publishing a blog post, article and gallery all on the same subject, with each version repeating certain portions of the same text and sharing the same headlines and title tags.

155

Link Building Tactics for Publishers

Adam Sherk

RSS feeds are another good opportunity, both for content discovery and because users sometimes utilize them to power link modules on a blog or other site, in which case they become a direct source of links.

146

Trending Sources

The Most Common Google News Errors and How to Avoid Them

Adam Sherk

articles and blog posts) from other forms of editorial content on the site that are not eligible for indexation. Article too short or article disproportionally short – these two crop up with some frequency, especially on blogs, which are more likely to contain some fairly short posts.

151

SEO Tips for Infinite Scrolling

Adam Sherk

Blog Tag Optimization Tips for News Sites. Infinite scrolling has been growing in popularity with various forms being utilized on a variety of sites.

143

5 Ways that Social Media Impacts SEO

Adam Sherk

However links from social media still have considerable indirect SEO value because users discover content through them which leads to links in other places (like blogs) that do have SEO value.

155

Google News news_keywords Meta Tag: More Cons than Pros?

Adam Sherk

Many editorial teams already have a misperception that adding tag links to a page (most commonly on blog posts) helps their content to rank better for those terms. See Blog Tag Optimization Tips for News Sites and The Huffington Post’s Kim Kardashian Tag-o-Rama for more on this.

123

Does Google Freshness Update Make Online Reputation Management More Difficult?

Adam Sherk

Check out: Giving You Fresher, More Recent Search Results – Official Google Blog. Google’s recent algorithm change that favors the most recent content for certain types of queries offers good opportunities for news and content sites.

137

The Most Overused Buzzwords and Marketing Speak in Press Releases

Adam Sherk

We could make it an educational piece, add some video, link to your blog and make some suggestions for improvement. Interestingly some of the terms that have the greatest impact in blog post titles are exactly the kinds that need to be avoided in press releases.

153

An Ode to Blog Comment Spam

Adam Sherk

Ever notice how the most flattering blog comments are actually the spam comments? It has already snagged more than 100K on this blog: An achievement worthy of some actual praise. Related posts: Blog Tag Optimization Tips for News Sites.

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Google News Tip for Google+ Embedded Posts

Adam Sherk

I also want to emphasize that this tip applies only to articles and blog posts that are eligible for Google News indexation. A quick tip for news publishers on using Google+ embedded posts.

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25 Random Observations about #MozCon Speakers

Adam Sherk

I’ve read a lot of Aleyda’s blog posts but had never seen her speak before. I attended MozCon 2013 last week. It’s really become a big production with a three-day agenda, large stage and space-age theme in the main room. I hadn’t been to one before and I came away pretty impressed.

92

Pinterest: Great Opportunity for Lifestyle Publishers and Brands

Adam Sherk

Kerry Jones did an excellent one on the BlueGlass blog: Everything You Need to Know About Pinterest. Pinterest is getting a lot of attention these days and deservedly so.

113

Editorial SEO Tactics for the Newsroom

Adam Sherk

Articles and blog posts are fairly straightforward but other types of content can create challenges. By now most editorial sites are employing basic SEO best practices in the newsroom but how many are taking full advantage of every opportunity?

110

My Top Posts of 2011 on SEO, PR and Social Media for Publishers

Adam Sherk

Unfortunately I wasn’t able to devote much time to blogging this year. Define is launching a company blog soon and we’ve also arranged to do some articles for Search Engine Land, so it will continue to be a challenge to keep up here.

96

Better than Great: A Cure for Buzzwords and Marketing Speak

Adam Sherk

Twice in the past year I’ve covered the most overused PR buzzwords and marketing speak and press release buzzword abuse. It is fun to point out the biggest offenders but even well-intentioned marketing communicators can find it difficult to avoid them.

96

Success with the Google News Standout Tag: A 90-Day Study

Adam Sherk

America Blog 1 1.10%. Which news organizations are having the most success with the Google News standout tag? I monitored “Featured” articles in Google News for 90 days to find out.

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Harlem Globetrotters Press Release: Not Sure Why I Got It, But I Kind of Like It

Adam Sherk

Life is better with buckets of water and confetti: 2) To prove the point that blogs sometimes do publish press releases verbatim, as I referenced in a post about a PEJ study on original news reporting a couple years ago.

68

Is Using Facebook Comments Good for Publishers?

Adam Sherk

As someone who limits his Facebook friends mainly to actual friends but who frequently reads and comments on industry and marketing blogs, for me the main concern with using Facebook Comments is the desire to keep my professional and personal lives separate.

68

Which News Sites Have the Highest Reading Level According to Google?

Adam Sherk

Borrowing Content Was Happening Long Before Blogging. I saw Malcolm Coles’ post on Google’s reading level scores for UK newspapers and thought it would be fun to do the same thing for US news sites. Last week Google released a new search filter that allows users to refine search results by reading level. So what reading level does Google assign to major news sites in the US?

67

The Huffington Post’s Kim Kardashian W Magazine Tag-o-Rama

Adam Sherk

In case you’re counting that’s 47 blog tags between the two posts. As I covered in my post on blog tag optimization this type of over-tagging has little SEO benefit and in the extreme it can even be a negative. So my advice: take it easy on those blog tags.

59

7 Conversion Rate Optimization Tips for Publishers

Adam Sherk

Made popular by blogs, ads in the sidebar get pathetically low CTRs. This is a guest post from Paras Chopra , founder of Visual Website Optimizer.

61

Google News Optimization Tips

Adam Sherk

I wonder if some of the points laid out regarding News outlets are still relevant for blogs and all? The Google News optimization best practices apply to blogs as well.

60

My Top Posts of 2012 on Inbound Marketing and Audience Development

Adam Sherk

That’s good for business but it means certain things had to give, and this blog was one of them. Another year gone by and once again it is time for the obligatory best of the year post.

33

Free Tools for Monitoring Hot Search Trends

Adam Sherk

Shining a Spotlight on Video News Webmaster Tools: Updates to Search queries, Parameter handling and Messages Twitter data lets NPR glimpse a future of app-loving news junkies Shared Items Disclaimer The opinions expressed on this blog are Adam Sherks own and do not necessarily reflect the views of his company or its clients.

42

The Most Popular MLB Teams on Twitter and Facebook

Adam Sherk

The number of social blogs in Boston providing real-time game updates is also plentiful.

21

Survey: Twitter Less than 1% of Traffic to Newspapers and.

Adam Sherk

Small and medium business can benefit from a blog in the same way but for organizations seeing 1Million+ monthlys, social media’s ~1% looks small but is large and in the top 10 referrers as you lay out in your final points.

21

A Look at Muck Rack's Twitter Press Release Service, 51 Releases Later

Adam Sherk

21

My Top Posts of 2010 on SEO, PR and Social Media for News and Sports

Adam Sherk

Another year has passed and that means it is time for marketing blogs to do their obligatory top posts of the year roundups. And on my own blog I’m certainly curious to know which posts brought in the most traffic this year. I’d like to thank everyone who has engaged with my blog in some way this year be it a comment, link, tweet, Facebook like, LinkedIn or Google Reader share or just stopping by to read a post.

16

Which News Sites Get the Most Social Media Engagement?

Adam Sherk

To your point about also taking the size of the audience into account, just posted some extra analysis on our blog. Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Which News Sites Get the Most Social Media Engagement?

11

Pew Research Survey: Findings on Search Engines, Social Networks.

Adam Sherk

11

The Most Popular NFL Teams on Twitter and Facebook: 2010 Season

Adam Sherk

11

JVC Facebook Page Sweepstakes a Big Success. But Does it Violate.

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk JVC Facebook Page Sweepstakes a Big Success. But Does it Violate Facebook Guidelines?

11

Paywalls, Media Coverage and User Access: What's a PR Pro to Do?

Adam Sherk

The good news is that some of the models currently being considered include free access for users who come in from links in blogs and social media, so at least in some cases exposure will not be limited solely to paid subscribers.

11

Which News Sites Have the Most Valuable Facebook Pages?

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Which News Sites Have the Most Valuable Facebook Pages? by Adam Sherk on May 17, 2010 Maintaining a Facebook Page is now a fundamental part of most news organizations’ social media presence.

11

Real-time Search Optimization for News Sites

Adam Sherk

In its “Latest results” Google blends results from Google News and Google Blog Search with updates from Twitter and Facebook Pages, offering multiple paths in for news and content sites.

11

Journalist Social Media Usage Increases, Concerns About.

Adam Sherk

11

Syndication Best Practices: Reduce the Risk of Being Outranked for.

Adam Sherk

Shining a Spotlight on Video News Webmaster Tools: Updates to Search queries, Parameter handling and Messages Twitter data lets NPR glimpse a future of app-loving news junkies Shared Items Disclaimer The opinions expressed on this blog are Adam Sherks own and do not necessarily reflect the views of his company or its clients.

9

News Sites: Tame Your Blog Tags

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk News Sites: Tame Your Blog Tags by Adam Sherk on February 19, 2010 Ever notice all the tags that some blogs add to their posts? To be clear, I’m not saying that blog tags have no SEO purpose or value.

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Why the News Business Isn't Profitable

Adam Sherk

Aaron is doing a blog tour in support of the book launch (covering 30 blogs in 10 days), which I thought was an interesting concept.

2

What Horrible Things Did Time Magazine Do in 1964?

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk What Horrible Things Did Time Magazine Do in 1964? by Adam Sherk on September 22, 2010 Was Time magazine “scurrilous and utterly shameless in its willingness to distort” in 1964?

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