The Top #Nifty50 Women in Technology on Twitter for 2012
SEPTEMBER 10, 2012
Splitting time between Ottawa, Canada and Naples, Florida, Lisa is owner of Parlez Wireless as well as a sought-after social media strategist and speaker. Erin is the Chief Marketing Officer for Bazaarvoice , a brand engagement and social data integration platform, in Austin, Texas.
Open Research: A Framework for Social Analytics
AUGUST 14, 2011
We do see a lot of ROI case examples come out of companies that have social close to the point of conversion, such as Bazaarvoice or other social commerce companies –but for those that are focused on conversion, it’s harder.
Brand Monitoring, Social Analytics, Social Insights
OCTOBER 3, 2010
Expect companies like Bazaarvoice to be able to yield insights as they collect data from multiple manufactures like HP, Dell and are used on retailer sites like BestBuy Corporate Social Strategists Should Evolve Buying Criteria Now.