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Forrester: Email and search drive online sales, not social

Dave Fleet

Yes, there are specialized skills and knowledge that people require to operate effectively, but that doesn’t mean we should put social on a pedestal – we need to think about integration, not isolation. Social can help to drive that – whether through advocacy programs or through tools like Bazaarvoice.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The best sessions I saw this year were at Get Ready to Live , a one day “shadow conference&# put on by BazaarVoice , BlueClover , and Chris Brogan. But now, even the best content is beyond the official SXSW boundaries. I suspect we’ll start seeing much more of this parallel programming to meet the needs of advanced practitioners.