Sprout Social

JANUARY 12, 2022

Food for thought: recent research from Bazaarvoice notes that recommendations from everyday social media users (36%) are the most meaningful to consumers, handily beating out influencers and even subject matter experts. Stepping up your response time and personalizing customer care can cement your positive reputation. 1000% recommend.

Conversation 136

Conversation Review Marketing How To 136

Webbiquity SMM

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. Make your content easy to share by including social sharing buttons on your blog posts.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

AUGUST 23, 2010

Peter Schram doesn’t come right out and say that social media ROI can’t be measured, but rather that organizations should “focus on five key areas where social media will create actual value&# that aren’t strictly about sales ROI, including corporate reputation, employee engagement and customer service.

ROI 193

ROI Social Media Vocus Metrics 193

Laurel Papworth

NOVEMBER 5, 2009

I think Newspapers run negative communities, because they get SO much wrong on Purpose, Values, Identities, Trust, Reputation, Leaders, Roles, Etiquette, Events, Rituals but the communities I am involved in rarely have more than a few snippy exchanges. BazaarVoice found overwhelmingly that reviews online are positive.

Journal 102

Journal Social Media Twitter Bazaarvoice 102

Dave Fleet

SEPTEMBER 28, 2012

More broadly, what about organizational reputation (where PR plays strongly too)? Social can help to drive that – whether through advocacy programs or through tools like Bazaarvoice. What about cost avoidance? What about driving people to sign up to receive information over time? Of course email matters.

Bazaarvoice 414

Bazaarvoice Paid Search Comparison Report 414

Convince & Convert

SEPTEMBER 21, 2010

The best sessions I saw this year were at Get Ready to Live , a one day “shadow conference&# put on by BazaarVoice , BlueClover , and Chris Brogan. But now, even the best content is beyond the official SXSW boundaries. I suspect we’ll start seeing much more of this parallel programming to meet the needs of advanced practitioners.

Social Media 126

Social Media Strategy Conference Eventful 126