Proactive Report

FEBRUARY 20, 2011

US businesses have definitely accepted that social media has to be a part of their marketing and PR activity - four in five US businesses with at least 100 employees will take part in social media marketing in 2011, says eMarketer. eMarketer expects the number of marketers using the channel will continue to rise through 2012.

Metrics 75

Metrics Conversation Social Media Bazaarvoice 75

Proactive Report

FEBRUARY 20, 2011

According to research from Bazaarvoice and The CMO Club , more marketers will measure success with conversions than by tallying fans and followers, positive buzz and a variety of other “soft” metrics. used their phones to access social networking sites at least once a month, says ComScore. In 2010 58 million people in the U.S.

Social Media 73

Social Media Strategy Bazaarvoice News 73

Ignite Social Media

JANUARY 30, 2017

According to a report by BazaarVoice , shoppers that interact with UGC are 97% more likely to convert than customers who do not. As many social marketers know, hashtags work best on Instagram and Twitter. Another way to gather UGC is through a dedicated site. With those numbers, why wouldn’t you use this tactic?

UGC 60

UGC Campaign Social Media Bazaarvoice 60

Webbiquity SMM

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. The core of social media marketing efforts should be the corporate blog. What should they promote? Here are 20 ideas.

ROI 191

ROI Case Study Klout Bazaarvoice 191

Webbiquity SMM

AUGUST 23, 2010

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? Chris Bennett lays out the list of metrics he uses to analyze, track and “prove ROI’ from social media marketing.

ROI 193

ROI Social Media Vocus Metrics 193

Convince & Convert

MARCH 8, 2012

my Mom is actually a marketing consultant and she does social for a lot of local businesses and they’re not going to be able to put this together very quickly and easily and it’s going to be painful. They had visibility to social media marketing as a mechanism to move their businesses forward. This is a very visual site.

Company 120

Company Instagram B2B Survey 120

Webbiquity SMM

SEPTEMBER 10, 2012

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. Cindy Bates. Cindy_Bates.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Webbiquity SMM

SEPTEMBER 12, 2011

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Brian Carroll talks with MECLABS Director of Research Sergio Balegno about the disconnect between social media activity and results in the B2B environment, and concludes that “marketers are expecting way too much too soon.&#

Social Media 257

Social Media Trendrr SM2 Alterian 257

Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Bazaarvoice). Authentic reviews and user-generated content is more important than pushed-out marketing messages. A3: @CMIContent reports 78% of B2C Marketers plan to use #UGC in their mix in 2016.

UGC 40

UGC Aggregator comScore Bazaarvoice 40

Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Bazaarvoice). Authentic reviews and user-generated content is more important than pushed-out marketing messages. A3: @CMIContent reports 78% of B2C Marketers plan to use #UGC in their mix in 2016.

UGC 40

UGC Aggregator comScore Bazaarvoice 40

Convince & Convert

MARCH 15, 2012

This episode features Cindy Kim , the Director of Marketing and Social Media for JDA Software. some sort of in-depth market research on consumer demand that. Eric : VP of Marketing at Edison Research. So he wrote his first blog post on site and it’s going to be a great site, I can already tell you.

Software 118

Software Education Team Social Media 118

Convince & Convert

SEPTEMBER 21, 2010

The best sessions I saw this year were at Get Ready to Live , a one day “shadow conference&# put on by BazaarVoice , BlueClover , and Chris Brogan. Not Yet I had high hopes for the emergence of QR codes (the newfangled bar codes that allow you to instantly access a Web site or rich media). This level of vagary is useless.

Social Media 126

Social Media Strategy Conference Eventful 126