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What A CMO Wants. What A CMO Needs.

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Our good friends over at Bazaarvoice decided to take a swipe at this question, and released the results in a nine page (and free!) This is the second time that Bazaarvoice has conducted this survey with The CMO Club and in that short time, the attitudes of the CMO towards Social Media is already starting to change and take shape.

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The Big(ger) Marketing Shift

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Bazaarvoice says that between 75% - 80% of all online shoppers read online customer reviews (or peer reviews). New media users still choose to demonstrate affinity ('like' or 'follow' or subscribe to RSS feed) for an average of only 4.6 Tags: bazaarvoice. companies online, making this an exclusive club. Marketing must change.

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Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. The RSS feed is: [link]. Ian Greenleigh , who’s the Manager of Social Media Strategy and Content for Bazaarvoice is going to be joining us in just a minute. Special Guest: Ian Greenleigh, Bazaarvoice. Listen Now.

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Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. The RSS feed is: [link]. Ian Greenleigh , who’s the Manager of Social Media Strategy and Content for Bazaarvoice is going to be joining us in just a minute. Special Guest: Ian Greenleigh, Bazaarvoice. Listen Now.

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Social Pros 6 – Instagram Lessons from a Giant B2B Company

Convince & Convert

The RSS feed is: [link]. One of the things we did was, in the pattern I work in, it works rather close to a, like the senior people, the executives and so on, so we’ve managed to get some of them on both our Twitter feed and on Facebook where they tweet about what’s up and down in their world. Listen Now.

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Social Pros 27 – Jeremiah Owyang and Rebecca Lieb

Convince & Convert

The RSS feed is: [link]. You should RSS feed that. Eric : This stat of the week came by way of Ian Greenleigh of Bazaarvoice , who basically emailed Jay saying, “Hey, check out this data. You sit in front of Facebook and Twitter, but there’s quite an emotional toll. Listen Now. Find us on iTunes: [link].

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Is Your Executive on Twitter?

Koka Sexton

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Is Your Executive on Twitter? ExecTweet has tapped the Twitter API to give you a peak into what corporate America is doing. When I put the post together on how businesses could use Twitter , something like this was unavailable. What is ExecTweets?

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