The Big(ger) Marketing Shift
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NOVEMBER 12, 2010
Bazaarvoice says that between 75% - 80% of all online shoppers read online customer reviews (or peer reviews). New media users still choose to demonstrate affinity ('like' or 'follow' or subscribe to RSS feed) for an average of only 4.6 Tags: bazaarvoice. companies online, making this an exclusive club. brand evangelist.
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