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Word of mouth marketing: how to drive conversations and sales at the same time

Sprout Social

User-generated content and hashtags. Typically, these posts are attached to brand @mentions and hashtags. Food for thought: recent research from Bazaarvoice notes that recommendations from everyday social media users (36%) are the most meaningful to consumers, handily beating out influencers and even subject matter experts.

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Selling on Instagram: Everything you need to know

Sprout Social

Customer photos go hand in hand with high engagement rates and let your customers serve as your best billboards. For example, TKMaxx encourages fans and followers to share their latest purchases on Instagram through their branded hashtags. A mention of your branded hashtags to encourage user-generated content.

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All the Ways to Run a UGC Social Media Campaign

Ignite Social Media

According to a report by BazaarVoice , shoppers that interact with UGC are 97% more likely to convert than customers who do not. For most brands, they want photo content of fans using or engaging with their products. The most common way to gather UGC is by hashtag. With those numbers, why wouldn’t you use this tactic?

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3 Ways Wahl Professional Grew Its Instagram Community by 56%

Sprout Social

A dedication to social media engagement , integrating existing communities and using analytics tools are three ways that brands can ensure their Instagram presence remains robust. Wahl’s engagement efforts appeal to an community of barbers and stylists, many of whom often trade grooming tips. “On Develop a Continual Dialogue.

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12 Ways to Incorporate Your User-Generated Content on Different Channels

Social Media Strategies Summit

By now, most marketers are comfortable with re-gramming from their fans (a healthy mix includes 25-30% of content sourced from fans) and have most likely developed a branded hashtag to know when and where to find this content. But, marketers can do much more with UGC to drive engagement and sales.

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Top 5 Best Performing Post Types and How to Use Them for Your Brand

Ignite Social Media

Considering how video outperforms all other content types (on average, video posts on Facebook get at least 59 percent more engagement ) it’s a no-brainer that videos involving animals are among the most engaging and memorable. Looking to add a dose of cuteness to your social posts? The opportunities are endless (and adorable!).

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Social Pros 6 – Instagram Lessons from a Giant B2B Company

Convince & Convert

We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy). That’s, of course, a way of engaging people upwards in the company. So there are many kinds of engagement or interest around the brand. This is a very visual site.

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