Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Ian Greenleigh , who’s the Manager of Social Media Strategy and Content for Bazaarvoice is going to be joining us in just a minute.

Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Ian Greenleigh , who’s the Manager of Social Media Strategy and Content for Bazaarvoice is going to be joining us in just a minute.

Trending Sources

The Ever-Evolving Consumer Evolves (Again)

Twist Image

If you look at companies like Bazaarvoice and PowerReviews and dig beneath the surface of their data, the sheer volume of consumer reviews being created is staggering (Bazaarvoice claims to have served over 150 billion impressions of consumer reviews), but the evolution (or is this a revolution?) The news item, Consumer use of mobile to access retail content jumped significantly: Study , caught my attention. bazaarvoice. retail content.

Real-Time Social Media Marketing Strategies

Twist Image

There are few people who have the depth of experience and knowledge when it comes to e-commerce, social media, content and digital marketing than Sam Decker. He worked at Apple before handling e-commerce for Dell , from there he went on to lead marketing at Bazaarvoice and he's currently a founder at Mass Relevance. bazaarvoice. content marketing. Episode #348 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to.

Rocket Content – Your B2B Secret Weapon

Convince & Convert

Tweet Guest post by Ian Greenleigh , the Social Media Manager at Bazaarvoice – the market and technology leader in hosted social commerce applications. But we have a secret weapon: Rocket Content. With rocket content, your end goal remains the same.

Open Research: A Framework for Social Analytics

www.web-strategist.com

We do see a lot of ROI case examples come out of companies that have social close to the point of conversion, such as Bazaarvoice or other social commerce companies –but for those that are focused on conversion, it’s harder.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

These are the leaders in the information and communications technology sector who truly “get” social media and social business. Now a Business Information Analyst at The Mint Partnership, Valerie has an extensive background in the architecture and engineering industry.

Social Media Strategy Daily News

Proactive Report

According to research from Bazaarvoice and The CMO Club , more marketers will measure success with conversions than by tallying fans and followers, positive buzz and a variety of other “soft” metrics. Read the article>> Companies Need to Prepare for Being Asked to Provide Content for E-Discovery. Enterprises need an overall governance strategy for all applications and information, and this strategy should include content created on social media.

The Big(ger) Marketing Shift

Twist Image

Bazaarvoice says that between 75% - 80% of all online shoppers read online customer reviews (or peer reviews). Before buying anything, consumers know what they're getting into and because this content exists, it's increasingly more difficult for a brand to sell a sub-par product or service. This should come as little-to-no surprise that, "according to the ECAR Study of Undergraduate Students and Information Technology by Shannon D. information technology.

20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. Publishing has historically relied on advertising, or sponsorships, to pay for content production.

ROI 77

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Jennifer Sable Lopez offers a nine-step checklist to making social media activities SEO-friendly, such as incorporating keyword research and making sure your content is easily sharable across the most popular social networks.

The past, present and future of content curation

daretocomment.com

In this latter form, they involved curation; at its most basic, the selection and sharing of content with others. The blogroll: Betting on past content I won’t get into the “is the blogroll still advantageous” debate (today, at least). Home Comment Caviar Be 3-D.

Brand Monitoring, Social Analytics, Social Insights

www.web-strategist.com

More customers, buyers, and consumers are creating content everywhere they go. Right now, systems are just aggregating content to make meaning out of it, yet there’s no clear set of companies that are able to truly provide predictive recommendations.

Media140 Sydney: Social Media Twitter & Journalism

Laurel Papworth

I spoke at Media140 Sydney – I want to highlight some of the “arguments&# used against social media by the panels, also focus on Everybody co-creating The Human Narrative and the diminishing role of journalists who take news from one part of the community and deliver it to another part: It’s not YOUR content. It’s our content. It’s everyone creating content. Good content, bad content and everything in between. It’s not YOUR content.

UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

Proactive Report

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Seventy percent of consumers place peer recommendations and reviews above professionally written content. Bazaarvoice).

UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

Proactive Report

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. Seventy percent of consumers place peer recommendations and reviews above professionally written content. Bazaarvoice).

Curation, attention deficit and the exaflood

daretocomment.com

Content on the subject was being published at a digestible pace, and it seemed we all had time to reflect, analyze and, if we cared to do so, publish our own thoughts, either in comments or on our blogs. Home Comment Caviar Be 3-D.

Social Pros 7 – Cindy Kim, JDA Software

Convince & Convert

And this type of content is classic Tom Webster and… Jay : And that kind of study is classic modern marketing. desire to get clicks and win the content marketing game tends to. getting the blog as the essential hub of content. The blog, content is your new.

B2B 5

Why Keepstream has Promise as a Curation Tool

gregackerman.blogspot.com

skip to main | skip to sidebar G_acks New Media Blog ~ Austin, Texas Support An Austin Writer Sunday, September 5, 2010 Case Study: Why Keepstream has Promise as a Curation Tool Recently Ive had the opportunity to explore various content curation ( see NY Times article ) tools such as Keepstream.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 13 Observations From South by Southwest (SXSW) March 16th, 2010 |Written By: Jay Baer | View Comments Tweet As usual, this year’s South by Southwest Interactive conference was a blur.