Open Research: A Framework for Social Analytics
AUGUST 14, 2011
We do see a lot of ROI case examples come out of companies that have social close to the point of conversion, such as Bazaarvoice or other social commerce companies –but for those that are focused on conversion, it’s harder. Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key. The compass idea illustrates this clearly.
Brand Monitoring, Social Analytics, Social Insights
OCTOBER 3, 2010
More customers, buyers, and consumers are creating content everywhere they go. Earlier this year, I made clear investments in researching the Social CRM space and Mobile+Social space (report forthcoming), it’s clear that Social CRM is starting to get wind under it’s wings, and mobile/social is certainly happening at consumer level. Social data is overwhelming.