Bazaarvoice Communities Company Engineering 
Harp Interactive
MARCH 16, 2011
53% of those on Twitter have recommended companies and/or products in their tweets and almost as many voice an intent to buy those products or services. It makes sense: consumers trust online reviews by other consumers more than the information coming directly from companies and brands themselves. What have you done that works?
Dave Fleet
FEBRUARY 2, 2012
While trust in business as an institution remained steady, business is not meeting the public’s expectations when it comes to building trust in companies. So what do this year’s results mean for companies in Canada, and those using social media in particular? CEOs are now the least credible spokespeople in Canada.
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Sprout Social
JANUARY 12, 2022
Gymshark, Threadless and Casper are shining examples of brands that flourished thanks to community-building and word of mouth. Companies with plenty of positive buzz and frequent social mentions grow rapidly in the age of social media. Search engines? What are some examples of word of mouth marketing? Good question!
Webbiquity SMM
MAY 10, 2011
Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. Corporate blogs can operate in a similar fashion, except that the sole sponsor or advertiser is the company itself. What should they promote?
Webbiquity SMM
SEPTEMBER 10, 2012
This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. As with this year, we will be asking our community to nominate their favorite leaders in this field. Meghan Biro.
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