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The Social Influence Surgeā€”Are You Prepared?

Harp Interactive

53% of those on Twitter have recommended companies and/or products in their tweets and almost as many voice an intent to buy those products or services. It makes sense: consumers trust online reviews by other consumers more than the information coming directly from companies and brands themselves.

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Trust in 2012: 4 Implications for Social Media

Dave Fleet

While trust in business as an institution remained steady, business is not meeting the public’s expectations when it comes to building trust in companies. So what do this year’s results mean for companies in Canada, and those using social media in particular? CEOs are now the least credible spokespeople in Canada.

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3 Ways Wahl Professional Grew Its Instagram Community by 56%

Sprout Social

But in order to be successful building a strong community is essential. A dedication to social media engagement , integrating existing communities and using analytics tools are three ways that brands can ensure their Instagram presence remains robust. Leverage User-Generated Content.

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What A CMO Wants. What A CMO Needs.

Twist Image

That's nothing to laugh about and it creates a world of chaos for both companies and agencies who are trying to not only build a brand, but maintain some level of cohesion in the process. Our good friends over at Bazaarvoice decided to take a swipe at this question, and released the results in a nine page (and free!) corporate blog.

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The Big(ger) Marketing Shift

Twist Image

Bazaarvoice says that between 75% - 80% of all online shoppers read online customer reviews (or peer reviews). Leveraging Social Media, some brands are getting a semblance of engagement, but community (real community) is not happening all that often. If I Blog, then you comment and I respond, that's not community.

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Word of mouth marketing: how to drive conversations and sales at the same time

Sprout Social

Gymshark, Threadless and Casper are shining examples of brands that flourished thanks to community-building and word of mouth. Companies with plenty of positive buzz and frequent social mentions grow rapidly in the age of social media. Amazing company. What are some examples of word of mouth marketing? Good question!

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Social Pros 6 ā€“ Instagram Lessons from a Giant B2B Company

Convince & Convert

This episode features Jonathan Wichmann the head of social media for Maersk Line , the world’s largest container shipping company. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. I’m B-to-B.

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