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The Ever-Evolving Consumer Evolves (Again)

Twist Image

It's becoming more difficult and brands are falling behind (in short, no. Go back ten years and ask yourself if you ever thought that individuals would engage and talk about brands the way they do today. Mobile connectivity just changed everything (again). Most brands are not at an optimal level of performance.

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The Big(ger) Marketing Shift

Twist Image

The more astute you are to the online channels (and tactics like consumer reviews), the more you begin to realize that brands can't hide. Bazaarvoice says that between 75% - 80% of all online shoppers read online customer reviews (or peer reviews). Too many brands are focused on the wrong things. brand evangelist.

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Social Pros 6 – Instagram Lessons from a Giant B2B Company

Convince & Convert

My thought of the week is all about this new Facebook thing. I wrote a blog post today called, “ Fourteen Ways that New Facebook Betrays Small Business ,” and I feel like everything they announced last week is pretty nifty if you’re a larger company that has a staff and some social media consultants at your disposal.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

Although the idea captured the imagination and interest of several brand-name organizations, the timeframe was just too tight this year to line up sponsorship. Carrie Corbin leads the employment brand initiatives, recruitment marketing & media strategy as Associate Director – Strategic Staffing & Talent Attraction at AT&T.

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Tamara Mendelsohn of Eventbrite details five guiding principles for promoting events, including choose the right platform, publish your event to Facebook, and “define success metrics and don’t underestimate the effort required.&#. 5 ways to use social media to build a crowd for your event by Socialbrite. Social media: What lies ahead?

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UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

Proactive Report

That’s followed by cars (54%), major appliances (53%), mobile phones (46%), hotels (45%), and travel plans (40%). Twenty-five percent of search results for the world’s 20 largest brands are links to user-generated content. Bazaarvoice). Why does UCG work better than branded content as a Digital PR tactic? .

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UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

Proactive Report

That’s followed by cars (54%), major appliances (53%), mobile phones (46%), hotels (45%), and travel plans (40%). Twenty-five percent of search results for the world’s 20 largest brands are links to user-generated content. Bazaarvoice). Why does UCG work better than branded content as a Digital PR tactic? .

UGC 40