Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Ian Greenleigh , who’s the Manager of Social Media Strategy and Content for Bazaarvoice is going to be joining us in just a minute. Special Guest: Ian Greenleigh, Bazaarvoice.

Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Ian Greenleigh , who’s the Manager of Social Media Strategy and Content for Bazaarvoice is going to be joining us in just a minute. Special Guest: Ian Greenleigh, Bazaarvoice.

Real Brand Storytelling

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He is also the co-founder of the Web Analytics Association (now the Digital Analytics Association ), serves as an advisory board member of Search Engine Strategies , the eMetrics Marketing Optimization Summit and several venture capital backed startup companies (like Bazaarvoice , Monetate , Nomi , TagMan , and more). bazaarvoice. brand. Facebook. Episode #446 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to.

5 Ways to Open the Social Side Door and Build Relationships

Convince & Convert

He’s writing a book titled The Social Side Door: How Social Media Has Rewritten the Rules of Access and Influence , and he works at Bazaarvoice in Austin, TX. influencer outreach bazaarvoice ego capital ian greenleigh online influencers personal branding the social side door

Real-Time Social Media Marketing Strategies

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He worked at Apple before handling e-commerce for Dell , from there he went on to lead marketing at Bazaarvoice and he's currently a founder at Mass Relevance. Mass Relevance has been making a lot of noise lately with intense growth as the company leverages real-time social media activity to helps brands create unique social experiences. bazaarvoice. brand. facebook.

Hacking The Media (Again)

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bazaarvoice. brand. facebook. advertisingpodcast apple bazaarvoice blog blogging brand businessbook ccchapman chrisbrogan christopherspenn contentmarketing davidusher dell digitalmarketing doodle ecommerce facebook hughmcguire itunes juliensmith marketing marketingblogger marketingpodcast massrelevance mediahacks onlinesocialnetwork podcast podcasting realtimemedia samdecker socialexperience socialmedia

The Big(ger) Marketing Shift

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The more astute you are to the online channels (and tactics like consumer reviews), the more you begin to realize that brands can't hide. Bazaarvoice says that between 75% - 80% of all online shoppers read online customer reviews (or peer reviews). Before buying anything, consumers know what they're getting into and because this content exists, it's increasingly more difficult for a brand to sell a sub-par product or service. Too many brands are focused on the wrong things.

All the Ways to Run a UGC Social Media Campaign

Ignite Social Media

Personally, I am glad it is a trend that has stuck around and that many brands are embracing. According to a report by BazaarVoice , shoppers that interact with UGC are 97% more likely to convert than customers who do not.

UGC 107

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

Although the idea captured the imagination and interest of several brand-name organizations, the timeframe was just too tight this year to line up sponsorship. Erin is the Chief Marketing Officer for Bazaarvoice , a brand engagement and social data integration platform, in Austin, Texas.

Social Pros 6 – Instagram Lessons from a Giant B2B Company

Convince & Convert

My thought of the week is all about this new Facebook thing. It requires some additional management of your Facebook presence as well as some additional aptitude with photos and uploading and things like that. I’ll tell you, my perspective on a lot of the Facebook changes.

B2B 116

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Tamara Mendelsohn of Eventbrite details five guiding principles for promoting events, including choose the right platform, publish your event to Facebook, and “define success metrics and don’t underestimate the effort required.&#.

The Social Media ROI Debate

Webbiquity SMM

According to a survey late last year from Bazaarvoice and the CMO Club, 72 percent of CMOs did not attach revenue assumptions to social media in 2009,&# Jerry McLaughlin goes on to say that marketers must do it anyway. Share this on Facebook.

ROI 231

UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

Proactive Report

Twenty-five percent of search results for the world’s 20 largest brands are links to user-generated content. Eighty-six percent of millennials say that user-generated content is generally a good indicator of the quality of a brand or service. Bazaarvoice).

UGC 52

UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

Proactive Report

Twenty-five percent of search results for the world’s 20 largest brands are links to user-generated content. Eighty-six percent of millennials say that user-generated content is generally a good indicator of the quality of a brand or service. Bazaarvoice). Brand engagements rise by 28% when consumers are exposed to both professional content and user-generated product video. Q2: Recent research shows that brands are publishing more content, but engagement is down.

UGC 40

Is Your Executive on Twitter?

Koka Sexton

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Is Your Executive on Twitter? I got a message today about a website that shows the Tweets from some of the executives of the largest companies in America.

Koka Sexton dot Com

Koka Sexton

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Is Your Executive on Twitter? I got a message today about a website that shows the Tweets from some of the executives of the largest companies in America.

Social Pros 7 – Cindy Kim, JDA Software

Convince & Convert

week that they are going to do a new iteration of brand pages on. similar to a Facebook page. And Facebook just announced and. subscribe to topics on Facebook and get in your news stream. from Facebook, and the ones that Google+ innovated, like.

Social Pros 27 – Jeremiah Owyang and Rebecca Lieb

Convince & Convert

Eric : This stat of the week came by way of Ian Greenleigh of Bazaarvoice , who basically emailed Jay saying, “Hey, check out this data. Jay : The report is called “The Converged Media Imperative: How Brands Must Combine Paid, Owned and Earned Media.”

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The best sessions I saw this year were at Get Ready to Live , a one day “shadow conference&# put on by BazaarVoice , BlueClover , and Chris Brogan. There was also a lot of talk (especially among the big brands) on operationalizing social media, and creating true best practices for how to thrive in a real-time world where every customer is a reporter.