Banking Marketing Social Networking Virtual World 
Laurel Papworth
FEBRUARY 14, 2011
NAB bank have a Valentine’s Day social media campaign running at the moment – encouraging people with a mortgage to “break up&# with the other banks. Changing banks. Banking is boring. I mean, once you have a mortgage with a bank, that’s it for life, right? Mortgages are unsexy.
Laurel Papworth
APRIL 26, 2011
Many social media guidelines have a one-size-fits-all approach when it comes to addressing negative criticism in social networks, but assessing the situation and the potential positive vs negative outcomes of responses is a skill that comes from experience. PS: Your marketing intern may not have that skill!
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Laurel Papworth
MAY 8, 2010
The photo sharing social network Radar.net is shutting down and, thankfully, they have all undertaken all the key steps to do that sensitively and graciously. And yes I’ve seen social media site hosts send out “blame&# emails “You guys didn’t help promote us enough so we are now shutting down&#.
Convince & Convert
MARCH 3, 2010
An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Think Different Here’s 6 ways to differentiate agency social media services: 1.
Social Media Network Marketing
OCTOBER 14, 2011
Twenty years back having your Business and Brand in the virtual world was not a very digestible thought. Being on Social Media was not even thought of. Unfortunately a lot of mishaps took place and the online world was seen with a lot of suspicion. When all teething problems were addressed in came the Network scenario.
Kikolani
NOVEMBER 29, 2010
I took a look at 14 lists that have come out over the last year for the top bloggers, social media marketers, search marketers, and entrepreneurs. Her blog, Web Content Curator , covers blogging, book reviews, social media, and more. Her self-titled blog covers social media, with a particular emphasis on Facebook.
Buzz Marketing for Technology
JUNE 27, 2008
Power on all levels is moving towards the consumer (kinda like banks with ATMs only about everything) but consumers are also becoming producers. Centrally Created Content/Control moves towards User Generated Content/Sharing. Content is king but Context is the Kingdom. Consumption moves towards Prosumption. Web 3Di Webvolution.
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