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Metaverse dangers: How to protect brands from the dark side

Sprout Social

This type of identifying information is a gold mine for third-party data companies and marketers—and criminals who can collect, abuse and monetize the data. Someone could hack into an account to access personal messages, bank information, photos, avatars, NFTs and other digital assets. If you can’t afford it, you can’t participate.

Brands 115
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8 ways to deal with negative comments in online communities

Laurel Papworth

Well, every company does it differently, but let’s look at corporate vs personal voice when dealing with negative comments. So we ran (in the virtual world) an Olympics for them and they shut up about the logo change. Consumers, as much as companies are not ready for the shift to engagement. Click for larger size.

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7 steps to shutting down a social media site

Laurel Papworth

In one virtual world we opened up the gates to all the “scarce&# goodies. If you don’t have a virtual world, open up your Premium/Freemium if possible. Companies that build online communities around their products or services are not providing products or services. Social Media: Bank Robbery (1).

Sites 81
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The Hidden Environmental Costs of Downsizing an Office: What We Learned

Hootsuite

More than 20% of the workforce could work remotely three to five days a week as effectively as from an office, according to research from McKinsey & Company —meaning that 3x to 4x as many people could continue working from home as were doing so before the pandemic. Fewer commuters. Less offices. It’s win-win, right?

Cost 114
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Remember, the most important customer of EVERY company is Google. Companies often get so close to their own knitting that they cannot see the knots, and that brand of myopia is especially difficult to overcome in social media. In a real-time world, customer service and marketing are essentially the same thing.

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Women in Blogging: 125 Fearless Female Bloggers

Kikolani

Her latest posts include Why Companies Need to Free Their Case Studies , Traits of the Perfect Success Story Interviewee , and What’s Missing From This Ad. Pam is a marketing professional helping companies leverage social media. Pamela helps small companies build big brands with good design and strategic marketing.

Blogger 168
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Is Social Media Too Big For Its Britches?

Convince & Convert

Problematically, however, the “social media&# moniker is now also used to describe a great many things, similar only in that they are online, and involve some form of interaction between customer and company. Social PR & Influencer Outreach Using social connectivity to introduce your company or products to influencers.