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8 Black Marketers Who Are Making Their Mark on the Industry

Likeable

population is Black, but only four Fortune 500 companies have Black CEOs , and Black folks only occupy 3.2 Throughout the past month, with the resurgence and increased allyship around the Black Lives Matter movement, companies have started to reevaluate their diversity and inclusion practices. percent of the U.S. Beverly Jackson.

Industry 134
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How More Calls and Conversations Will Provide You with Strategic Business Intelligence

Techipedia: Tamar Weinberg

Today, advertising is required to be efficient and meet many expectations; generate leads, optimize budgets and stay one step ahead of the competition. So, ask yourself these questions: Do I know how each incoming lead found my company? Am I able to track my company’s return on advertising dollars effectively and accurately?

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3 Ways to Measure Employee Communication

Waxing UnLyrical

There’s a magazine and intranet to write for, multiple special projects, and internal social media. At one company, we discovered that most of our content was U.S.-centric One of the company’s goals was to be seen as an international firm, not merely a U.S. Your average internal communicator is lonesome. She’s busy. Really busy.

Metrics 100
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5 Smart Marketing Strategies for Niche Businesses

Convince & Convert

As marketers, we usually prefer popular brands or companies (such as those in the food, digital, or retail sector) whenever we handle advertising campaigns. Just like these companies, you need to think outside the box in order to maximize the efforts of your niche marketing project. Offline methods don’t have to break the bank.

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I Want to Pivot My Personal Brand — 6 Experts Told Me How to Do It

Buffer Social

  At one point, I’d started a fitness blog, landed a great job as a writer at Women’s Health Magazine, and dabbled in personal training.   Meet the experts Adrienne Sheares , Social PR Expert, Principal Digital Strategist @ ViviMae Labs Christine Gritmon , Personal Brand Consultant @ Christine Gritmon Inc.

Brands 76
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How Do You Socialize an Already Social Brand?

Techipedia: Tamar Weinberg

Building these strong relationships gives users a renewed faith in your company and causes them to help be your vocal advocates. Chase Bank ran its Chase Community Giving project which brought awareness to its brand while also encouraging you to vote for your favorite charity who would receive up to $1 million in funding.

Airlines 196
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How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. If you are officially representing your company, you’d want to create an Official Page. After all, Facebook could eat the web. I know I would.)

Facebook 279