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Metaverse dangers: How to protect brands from the dark side

Sprout Social

This type of identifying information is a gold mine for third-party data companies and marketers—and criminals who can collect, abuse and monetize the data. Someone could hack into an account to access personal messages, bank information, photos, avatars, NFTs and other digital assets. If you can’t afford it, you can’t participate.

Brands 116
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8 ways to deal with negative comments in online communities

Laurel Papworth

How do you respond to a negative comment in an online community, on Facebook? Well, every company does it differently, but let’s look at corporate vs personal voice when dealing with negative comments. Unless they go off and create an anti-community such as Dell Hell, alert the Press and continue to pursue their point of view.

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7 steps to shutting down a social media site

Laurel Papworth

Remember, customers believe that social media sites belong to “them&# the customer and for a % of your online community your exit strategy is going to destroy their friendships and their content. For Radar : A warm look at history of the online community. More in Social Media is Not An Experiment. An exit event pre-shutdown.

Sites 81
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The Hidden Environmental Costs of Downsizing an Office: What We Learned

Hootsuite

More than 20% of the workforce could work remotely three to five days a week as effectively as from an office, according to research from McKinsey & Company —meaning that 3x to 4x as many people could continue working from home as were doing so before the pandemic. Fewer commuters. Less offices. It’s win-win, right?

Cost 116
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Remember, the most important customer of EVERY company is Google. The game is going to change in a big way very soon.

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Women in Blogging: 125 Fearless Female Bloggers

Kikolani

Her latest posts include Why Companies Need to Free Their Case Studies , Traits of the Perfect Success Story Interviewee , and What’s Missing From This Ad. Deborah is the conference director for Blog World Expo, as well as a professional blogger and social media enthusiast. Follow her @casey_hibbard on Twitter. Celestine Chua.

Blogger 168
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Is Social Media Too Big For Its Britches?

Convince & Convert

Problematically, however, the “social media&# moniker is now also used to describe a great many things, similar only in that they are online, and involve some form of interaction between customer and company. Social PR & Influencer Outreach Using social connectivity to introduce your company or products to influencers.