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How AI insights improve decision making

Sprout Social

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences.

Sentiment 111
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For financial services brands, social media is a risk mitigation friend—not foe

Sprout Social

It was a scene out of futuristic fiction—a decades-old bank collapsing mere hours after a social media post went viral. In what was supposed to be a non-event, Silicon Valley Bank (SVB) announced they were selling securities to raise capital. Soon, subsequent Tweets questioning the health of SVB went viral.

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The role of artificial intelligence in business in 2024

Sprout Social

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. Market research AI tools dissect large datasets, revealing market trends, customer preferences and competitive landscapes , enabling businesses to make data-driven decisions.

Patterns 120
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How marketing on Reddit works (and how to do it right)

Sprout Social

With billions of visits per month and 430+ million active users , the platform represents one of the most engaged communities online. Beyond Reddit’s front page, discussions are separated by individual communities known as “subreddits.” Because Reddit is a community, not a platform for self-promotion.”

Reddit 133
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Should My Business Be on TikTok? Your Burning Questions Answered

Hootsuite

The library’s account features videos of its affable staff reviewing books, having fun with TikTok trends, and promoting inclusion and social justice through their love of books. with its funny, authentic videos that feature its staff, mascots, and trending audio tracks. It responds quickly to TikTok trends and gets tons of engagement.

Questions 104
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The Scale of Upcoming Changes in the World of Media

The Realtime Report

However, classical media companies simply don’t have the budgets large enough for technological expansion and will ultimately lose out to corporations. Achieving success is something that every company strives for, but more than that, they want to be recognized for their achievements.

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How One Small Business Reinvented their Strategy to Make Products for the COVID-19 Outbreak

The Realtime Report

iPromo is one such company making its mark on the battle against this global pandemic. While typically in the business of promotional item production, this Chicago-based company has shifted gears in a massive way in order to provide help where it’s most needed. iPromo saw this horrifying trend and jumped into action.