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Driving Teams to Exceptional Levels of Performance

Oktopost

About Colin Day: Colin , has extensive experience in the world of Martech, Financial Services and Fintech, epitomised in his acting as VP of Global Marketing Operations for the world’s largest FinTech company, FIS , for over five years. SunGard was acquired by FIS in 2015.

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For financial services brands, social media is a risk mitigation friend—not foe

Sprout Social

It was a scene out of futuristic fiction—a decades-old bank collapsing mere hours after a social media post went viral. In what was supposed to be a non-event, Silicon Valley Bank (SVB) announced they were selling securities to raise capital. Soon, subsequent Tweets questioning the health of SVB went viral.

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Post Performance Report: Brands transforming social customer care

Sprout Social

PNC Bank: Finance industry-approved customer care For brands in regulated industries like financial services , social can be a perilous place. The stakes are high, but that doesn’t mean financial companies can ignore social altogether. For example, the 170-year old PNC Bank is dedicated to ensuring consumers’ financial wellbeing.

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Sprout Serves: Our commitment to giving back

Sprout Social

Creating equity is about how we engage with the world and the community around us. In that spirit, Sprout Social kickstarted an initiative that goes beyond our internal diversity, equity and inclusion (DEI) education, and ensures we’re using our privilege and resources to support the communities we live in. .

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How Passionfroot's Creator Akta Streamlines Content Scheduling with Buffer

Buffer Social

So we were beyond excited to see Passionfroot (another creator-focused company) using Buffer. But Passionfroot is more than just a tool; it's a diverse community, with a team of second-generation immigrant founders and half of its angel investors from underrepresented minority groups.

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The Scale of Upcoming Changes in the World of Media

The Realtime Report

However, classical media companies simply don’t have the budgets large enough for technological expansion and will ultimately lose out to corporations. This is what moved the PRAI Platform team to create the first platform that can leverage these technologies for Public Relations.

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The role of artificial intelligence in business in 2024

Sprout Social

Artificial intelligence in marketing With marketing , AI transforms how businesses interact with their customers in several ways, offering tangible benefits that directly impact a company’s bottom line. Media buying Companies like Volkswagen utilize AI to optimize their advertising strategies.

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