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Post Performance Report: Brands transforming social customer care

Sprout Social

Welcome back to the Post Performance Report (PPR), a series where we compile and analyze social media posts and campaigns inspiring us, and breakdown what makes them so genius. PNC Bank: Finance industry-approved customer care For brands in regulated industries like financial services , social can be a perilous place.

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How AI insights improve decision making

Sprout Social

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. This empowers you to proactively tailor your offerings and marketing communication.

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Fintech Social Media Marketing Done Right

Oktopost

It’s hard out there for fintech and finserv companies. They have to compete for eyeballs and wallets against banking giants, disruptive startups, and wildcards like cryptocurrency payment apps. A quick look at the banking and finance category in your mobile app store will show you how crowded the field is right now.

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The 5 Best Paying Jobs in Real Estate Right Now

The Realtime Report

You’ll be in good company, as around 1.66 Property managers work for a company or person with considerable investments in real estate when they cannot manage everything themselves. Community Association Manager. Another of the best paying jobs in real estate industry is that of a community association manager.

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B2B SaaS Marketing: 11 Proven Strategies for Growth

Oktopost

But the pressure to innovate is just one of the many challenges SaaS companies face. In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. What is B2B SaaS Marketing? billion by 2030.

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6 social media marketers on the future of social messaging

Sprout Social

According to Zendesk’s Customer Experience Trends 2022 report , more than 70% of customers expect conversational care experiences when they engage with companies. Is it being told what a great mortgage rate your bank offers? Or a company recognizing an employee who has been with them for 30 years?

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The role of artificial intelligence in business in 2024

Sprout Social

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

Sentiment 118