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How AI insights improve decision making

Sprout Social

These leaders also expect their companies to increase investment in AI for marketing in the next three years. For long-term success, companies may face challenges when implementing this technology due to a lack of understanding and organizational experience with AI.

Sentiment 111
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Fintech Social Media Marketing Done Right

Oktopost

It’s hard out there for fintech and finserv companies. They have to compete for eyeballs and wallets against banking giants, disruptive startups, and wildcards like cryptocurrency payment apps. A quick look at the banking and finance category in your mobile app store will show you how crowded the field is right now.

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Machine Learning Applications To Give Your Startup A Competitive Edge

The Realtime Report

billion healthcare market, and its banking on machine learning powered startups to achieve that end. So far, Google has revealed four companies that are participating in the project. So, an even faster solution beginning to emerge is on-device AI that can run machine learning applications directly on mobile devices.

Startup 150
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6 social media marketers on the future of social messaging

Sprout Social

Gartner predicts 80% of customer service organizations will abandon native mobile apps in favor of messaging for a better customer experience by 2025. According to Zendesk’s Customer Experience Trends 2022 report , more than 70% of customers expect conversational care experiences when they engage with companies.

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Reflections on the changing digital agency environment

Dave Fleet

Decline of community management (in some areas). The (actual) year of mobile. Companies realized the opportunity presented by engaging with their customers through these new channels, but we were still in a time when simply creating a Twitter or Facebook account would make headlines. Less “social”, more “media”.

Mobile 105
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Bitcoins And The Future Of Business

Twist Image

The company claims well over a billion active users. billion in advertising in 2012 , and while many were tough on the company in their post IPO performance due to a lack of mobile agility, the company has made some leaps and bound in the past short while to rectify the course in a post Web-browser world and changed that perspective around.

Banking 109
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Top B2B Brands on Social Media

Social Media Strategies Summit

As a result (at least partly) of their ability to drive brand awareness and leads through social media, the company has seen impressive results, with sales growing from $255,000 in total revenue in 2007 to $15.6 Slack is a workplace communication and collaboration platform that appeals to companies large and small.

B2B 150