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Making the Leap: Why Companies Struggle with Social Media

Adam Cohen

How many people at your company are trained, equipped and empowered to talk to customers? How many customers does your company have? No doubt the numbers stack up in a heavy ratio against people inside the company that are trained to engage them. The third is a consumer goods company. How about potential customers?

Company 231
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On IWD, Advice for Women in PR, From (Mostly) Women in PR

Waxing UnLyrical

Here’s a snippet from the article, you really must read it: “The world’s third-largest asset manager installed a bronze statue of a defiant girl in front of Wall Street’s iconic charging bull statue on Tuesday morning as part of its new campaign to pressure companies to add more women to their boards.

Campaign 264
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Person-to-Person Communication: The Human Side of Public Relations

Waxing UnLyrical

Image: bobfranklin via Flickr, CC 2.0. That we should be exploring ways in which to improve our online communications. There must be a real, live human aspect to the communication if it is to be received and perceived as truly being sincere. Communicators today must understand the dynamics of interpersonal relationships.

Banking 240
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Facebook: Iceland Constitution and Gov 2.0

Laurel Papworth

The main online community Facebook – and other social networks such as Twitter, YouTube, Flickr and Livestreaming – have been appropriated for the Icelandic Government’s communications channels to it’s own people. Flickr Photos are deadly dull to me. Not much fun. In English. Might not be to you.

Gov 2.0 93
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Rockyou fined and social media implications

Laurel Papworth

Online social gaming company, Rockyou with 32 million gamers, and $129,000,000 of funding, got fined $250,000 for revealing the usernames and passwords of their online community members, and putting at risk their webmail (Gmail, Yahoo etc) accounts. … it’s a drop in the ocean. UNLESS those accounts are hacked and stolen.

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Apple Gets More Serious About Using Twitter, but Why it Doesn't Matter

Techipedia: Tamar Weinberg

If it was a Comcast product, you’d get a near immediate response from Frank Eliason , the company’s Director of Digital Care. It can instill faith that your customers have in your company. If you need help at a bank and speak to the teller but the teller remains silent, is that good business practice? Empower them.

Apple 154
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Why Customer Service Should Be in Your Social Media Marketing Strategy

Techipedia: Tamar Weinberg

It’s easy for people to tweet about bank robberies and to photograph live displays of computer errors in public places. Only when the landscaping company mowed down the guy’s vegetable garden and did not rectify the situation seven weeks later did the guy decide to make a public spectacle of the situation.