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22 Exceptional Business Blogging Guides, Tips & Tactics

Webbiquity SMM

Why the Company Blog is More Important Than You Think by Business2Community. This presentation from Billy Mitchell and the team at MLT Creative covers the benefits of blogging, how to keep company politics out of business blogging (“Everything starts with strategy.

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3 Reasons Email is the Coolest Vampire Today

Convince & Convert

A driving force behind the company’s SUBSCRIBERS RULE! While it’s not that easy with online marketing, for the past two decades, email has been the leading retention marketing tactic, and the channel you can bank on to deliver a predictable revenue stream—provided that you’ve invested in building your own, permission-based list.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The Secret Sauce Is Relevance I’m noticing common themes among social media successes like BBVA bank. It’s balanced, and always gives your company the opportunity to foster more behaviors. USAA Bank already knew that customers were using technology to make their “banking lives&# more productive. They didn’t employ a secret formula or best practice from outside the company.

Kevin Rose is Digg's Biggest Hypocrite » Techipedia | Tamar Weinberg

Techipedia: Tamar Weinberg

Infraction #1 : Digg’s FAQ (Submitting Section, Question #3) says that duplicate submissions are bannable violations. Both wanted to create a Facebook community to connect users to each other. Your loyalties are to your community, and mine are to mine.

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Please Help Me Pick a New Look For My Blog

Convince & Convert

click to enlarge) Option 1 Option 2 Option 3 More from Convince and Convert Build Your Brand a Social Content Ladder in 5 Steps 4 Steps to Drive Sales with a Social FAQ 9 Blog Failures and Remedies Convince and Convert Recommends WordPress For Business (The Arkayne Blog) How to SEO your Blog Titles (The Arkayne Blog) Alexandra Kirsch and the Perfect Blogger Pitch (Danny Brown) Tagged as: blog , blogging , convince & convert , design and usability , jay baer Did you enjoy this blog post?

The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 4 Steps to Drive Sales with a Social FAQ 18 Social Media Quotes My Wife Is Sick of Hearing Me Say The 3 Amigos: Email, Blogging, Social Sharing Jonny Stark Wow, quite a few comments on here already!

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Sure, social media differs from the marketing we’re used to in that it puts the company and our customers on the same – rather than opposing – teams. The average Facebook member becomes a fan of just two companies per month, yet is exposed to thousands of brands during that same period. link] [link] Ken Banks Getting Serious… Social Media is about keeping fans, not creating them!

The More Things Change, The More Things Change

Convince & Convert

In that spirit, here are some interesting updates from companies and tools I’ve written about previously here at Convince & Convert. This was an item requested by approximately 125% of Swix’ customers, and the company was finally able to pull it off. link] Matt Simpson Jay, thanks for updating everyone on my company, Bulbstorm. link] Matt Simpson Jay, thanks for updating everyone on my company, Bulbstorm. I have a few thousand in my bank account.

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Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

Nobody forced companies to get involved with their customers in this way. But yet so many companies are using Twitter as a post-modern headline news service. Startling to me, but less than 1% of the participants would use Twitter as the first way they’d contact a company when they need customer service. The company can’t ignore me then!&# I joined it to yell at Wachovia Bank because they were mistreating my wife with inexplicable fees.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Remember, the most important customer of EVERY company is Google. Companies often get so close to their own knitting that they cannot see the knots, and that brand of myopia is especially difficult to overcome in social media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

She develops and supervises strategic communications programs for major companies in professional and financial services, with a particular emphasis on the legal, consulting and insurance industries. Instead of dismissing new, potentially valuable tools because of limited bandwidth, set up company-wide “assessment competitions” that allow everyone to get involved: Give prizes to the folks who use emerging tools to identify client opportunities and customer pain points.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

But, I’m excited by the possibilities, eager to get our kids set up in what I think will be a terrific situation, fired up about our new home, and eager to get integrated into the Indiana social media community. Since we moved down here, we've gone through my wife's heart surgery and kidney transplant, me getting fired from two jobs (people in Florida find us NYC types to be very disagreeable – don't know why) and starting my video production company.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I know that different companies provide different amounts of historical data at the start of the campaign (another item I should have included – may need to do a follow up on this on my own blog later on as I get all this great feedback on items to include!) If a company wants to really reach at a local level a large “branded&# presence needs to be broken down to local pages or profiles. Again, a company needs to listen and find where the customer base is active.

Is Social Media Too Big For Its Britches?

Convince & Convert

Problematically, however, the “social media&# moniker is now also used to describe a great many things, similar only in that they are online, and involve some form of interaction between customer and company. Social PR & Influencer Outreach Using social connectivity to introduce your company or products to influencers. Brand Communities Take your best customers – the 1% that really give a damn about you – and activate them.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Google Alerts Like most marketing professionals, I have several Google Alerts set up for my name, my company name, and topics of interest to me. Katie Morse Community Manager @misskatiemo [link] [link] Katie Morse Jason – great post! Katie Morse Community Manager @misskatiemo [link] [link] Adeline Tay RT @mycrowdca: RT @Heynoon – The 39 Social Media Tools I'll Use Today [link] [link] Marc Dooley Thanks for putting this together.