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#SocialPR Spotlight: Sean Sorita

Waxing UnLyrical

The insurance company in the contest gives $1 million dollars to a group of lucky winners, whose task is to simply retweet Esurance’s page on Twitter. Sounds cheesy and delicious! I plan on using the Social PR Virtuoso Master Course as my guide when I land my first entry-level PR position. So lasagna, lasagna, lasagna!

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#SocialPR Spotlight: Laura Kaslow

Waxing UnLyrical

Laura amazes me with her constant energy and inspires me with her boundless enthusiasm for not just what she does, but for how she constantly gives back to the communities she’s involved in (including being a Skimm’bassador, just like me!). Make me believe you (your company) is worth my time and interest. Who inspires you?

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Apple Gets More Serious About Using Twitter, but Why it Doesn't Matter

Techipedia: Tamar Weinberg

If it was a Comcast product, you’d get a near immediate response from Frank Eliason , the company’s Director of Digital Care. It can instill faith that your customers have in your company. If you need help at a bank and speak to the teller but the teller remains silent, is that good business practice? Empower them.

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Why Customer Service Should Be in Your Social Media Marketing Strategy

Techipedia: Tamar Weinberg

It’s easy for people to tweet about bank robberies and to photograph live displays of computer errors in public places. Only when the landscaping company mowed down the guy’s vegetable garden and did not rectify the situation seven weeks later did the guy decide to make a public spectacle of the situation.

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Tamar Weinberg is a Media Snacker » Techipedia | Tamar Weinberg

Techipedia: Tamar Weinberg

Whereas before when computers were only found in banks and offices, media snackers have access at home, in school, or in libraries — all for free. Previously, to have a mobile phone, you needed a large bank account. BTW – I’ve really been interacting with the Digg community more and more. It scares me.

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28 Resources from My Internet Marketing Toolbox

Viper Chill

Analytics & Research In a survey across thousands of large companies who actively monitor their stats online, only 35% stated that they actually changed their website based on what they saw. Delicious Do you ever find a cool article or resource online and wish you had an easy way to save it? If so, then Delicious may be for you.

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How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. If you are officially representing your company, you’d want to create an Official Page. Give them a reason to want to communicate.

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