Can Facebook Become A Trusted Bank?
Forbes Social Media
JUNE 4, 2019
Does Facebook's potential move into cryptocurrency, herald more disruption for commercial banking brands than the central banking system?
Ignite Social Media + Visit the Outer Banks = Winning Work
Ignite Social Media
APRIL 16, 2018
We’re proud to announce that alongside our client, Visit the Outer Banks of North Carolina (Outer Banks) we’ve won the Shorty Award in the Large Media Buying Strategy category. With this research we determined that Facebook would be the best channel to focus on conversions and Instagram would focus on engagements.
Banking 
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Bank of America Teams Up With Major League Baseball for #Troopthanks Vine Campaign
The Realtime Report
JUNE 5, 2014
Vine has also played a significant role in Bank of America’s recent marketing efforts; the app has sparked 50% more engagement than any of the brand’s other social media content. Bank of America recently teamed up with the MLB in a new Vine advertising campaign to thank our military personnel.
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How Social Media Can Work Wonders For Banks
Mindjumpers
JANUARY 30, 2012
Bianca answers some very common questions, which any financial services organization operating in social media is bound to face- why would a bank need to connect with its customers on social media? She points out that banks have to change, and deliver a service their customers demand or someone else will do so.
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Ignite Social Media Selected as a Preferred Facebook Marketing Partner
Ignite Social Media
JULY 23, 2020
Ignite Social Media, the original social media agency®, is honored to announce its new certification as a Preferred Partner in Facebook’s Marketing Partners for Agencies program. It’s a new opportunity for brands to meaningfully connect with consumers, and we are excited to have even more tools at our disposal to help make that happen.”.
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Top B2B Brands on Social Media
Social Media Strategies Summit
FEBRUARY 13, 2020
With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. Source: Hubspot Facebook. PRIORITY PLATFORM: Facebook and Instagram Advertising. Source: Shopify Facebook.
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Expert Reveals the Top Social Media Scams of 2023 and How to Avoid Them
The Realtime Report
JANUARY 16, 2023
Cybercriminals are always producing new ways to steal from unsuspecting social media users, often trying to obtain account login credentials, personal information, or bank and credit card information. Cybersecurity expert Liz Wegerer from VPNOverview.com reveals the most common Facebook and Instagram scams of 2023 and how to avoid them.
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How Do You Build A Brand? Start by Asking What Drives Human Behavior
Waxing UnLyrical
JULY 12, 2018
When it comes to building brands most experts will likely start with the tactics: Develop a mission statement or messages, create a logo, use PR, advertise and leverage social media. To be clear, these are all important components of the brand building process. Let’s wind this back to branding. Guest Post by Simon Erskine Locke.
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Travel Brands That Are Doing Social Right: How we utilized Social Media to Drive Visitation to the OBX
Ignite Social Media
JULY 2, 2019
Our travel & tourism client, Visit the Outer Banks of North Carolina (OBX) came to us looking for a partner who could leverage social media to drive visitation to the destination during the off-season. Along with dual-placements, we utilized the Facebook pixel and retargeted visitors. 17% increase in site traffic Y-o-Y.
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Why B2B Companies Need to Get Started with Facebook Live
Convince & Convert
NOVEMBER 6, 2017
However, while people are increasingly familiar with live video—particularly thanks to Facebook Live—there is still hesitation from companies in adopting this strategy to grow their business. When I speak with B2B companies about Facebook Live, they claim it’s only something for B2C companies and celebrities. I disagree.
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How to Customize your Facebook Page
Mindjumpers
MARCH 25, 2013
Almost every modern company in the world has made the big decision; should we be on Facebook or not? This blog post provides you with some quick guidelines on what to remember when having a Facebook page. Are you ever unsure about what to post on your Facebook page? What Facebook’s New News Feed Means For Brands.
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Fintech Social Media Marketing Done Right
Oktopost
MAY 26, 2020
They have to compete for eyeballs and wallets against banking giants, disruptive startups, and wildcards like cryptocurrency payment apps. A quick look at the banking and finance category in your mobile app store will show you how crowded the field is right now. It’s hard out there for fintech and finserv companies. Build Trust.
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7 Surefire TikTok Marketing Strategies That Get Results
Ignite Social Media
AUGUST 2, 2022
Brands have got to listen, TikTok is staying. And yet, in spite of that, many brands are still hesitant to join. But with the growing influence of video content, at Ignite Social Media, we believe that most brands need to be taking a hard look at the platform. It’s not going anywhere. Understand the TikTok Algorithm.
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Power of Fun: Ignite Brand Awareness and Grow Your Business with the FUN Factor
Pam Moore
SEPTEMBER 26, 2018
Did you know that brands that inspire a higher emotional intensity receive three times as much word of mouth as less emotionally connected brands? Yes, you can spend the next year mastering Facebook advertising, Instagram stories and live video. It's not just the big media outlets or big brands that are the media today.
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Facebook Ads and the Importance of Traffic
Jon Loomer
DECEMBER 3, 2019
The typical advertiser has one primary set of goals with their Facebook ads: Generate the most conversions at the lowest cost. This has always been the cornerstone of my Facebook ads strategy. They know your brand. Far too often, brands put the effort into writing a blog, but they do nothing to drive people to it.
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3 Ways Seasonal Brands Stay Active in the Off-Season
Ignite Social Media
JULY 18, 2017
For seasonal brands, one of the toughest times of the year is those off-season months when consumers aren’t really looking for the products and services they offer. How does a brand stay top of mind for their fans during these times of the year? Focus on Brand Awareness. Show Fans the Perks of your Product.
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How to Build Your Personal Brand to Inspire, Connect and Grow Your Business in 2018
Pam Moore
JUNE 5, 2018
One of the top questions I hear from business leaders, small business owners, executives, sales representatives, and everything in between is, “Pam, do I need a personal brand? Or is an investment in my personal brand only needed if I am looking to be some kind of super famous online social rock star or self centered narcissist?”
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Do Emojis Fit with Your Social Brand Voice?
Ignite Social Media
AUGUST 15, 2017
But for those who are not too familiar with emojis and how they work, allow us to catch you up on what they are and if they’re right for your brand voice. Do Emojis Match Your Social Brand Voice? Now the big question, does using emojis in your content match with your social brand voice? It honestly depends on your brand.
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8 ways customers interact and engage with your brand on social
Sprout Social
MAY 19, 2021
Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways. As social continues to evolve, the ways audiences engage with brands will grow alongside it. Choose a brand over the competition (77%). Recommend a brand (76%). Check out River Island , for example.
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Personal Branding 101: Power Up Your Business with the Authentic YOU FACTOR
Pam Moore
MAY 30, 2018
Do you need a personal brand as a working professional or business owner? Or is a personal brand only for narcissistic “online gurus” who yearn to be rich and super famous? News Flash: You have a brand regardless if you plan it or not. Your brand is what others think and say about you.
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7 Reasons Why Your Brand Needs Video on Social Media
Later
SEPTEMBER 28, 2020
Video on social media is proving to be the most powerful business asset for gaining new followers, growing your brand, and driving sales. But why is video content so important for brands? TIP: Creating video content for social media doesn’t have to break the bank. a video-first offering can be. > tap the stories icon?? >
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Complete Guide to Social Media for Banks & Financial Institutions
Sprout Social
OCTOBER 18, 2016
The number of social messages needing a response from brands has increased by 18% over the past year, according to the Q2 2016 Sprout Social Index. Even though consumer expectations are on the rise, brand response rates across industries are declining. of consumer messages to financial brands needing a response actually get one.
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4 Content Ideas for Social Media Posts to Spice up Your Channels
Ignite Social Media
NOVEMBER 10, 2021
Looking for some inspiring content ideas for social media to help liven up your brand channels? Humor has become a huge part of social media today, and a route that more brands are willing to incorporate into their social content mix. These are great because you can easily customize the experience for your brand.
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I Want to Pivot My Personal Brand — 6 Experts Told Me How to Do It
Buffer Social
NOVEMBER 1, 2023
It did mean I went through a very intense period of saying no to dessert (would not recommend), but it also helped me fall in love with exercise (would recommend) — and almost accidentally, build something of a personal brand. I realized it was time for a personal brand pivot. Naturally, I put it to the experts.
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76 What Should Be The Outcome of Brand Conversations in Social?
Direct Marketing Observations
NOVEMBER 15, 2011
Do big brands actually have conversations with the people/customers/prospects that friend, follow and fan them? Before we answer that, let’s talk about the dynamics of what we the consumer “feel” if a brand does talk to us. Do they want to share what the brand says? Happiness? What should happen after the like?
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187 “K” is King in Brand and Company Naming
Waxing UnLyrical
NOVEMBER 30, 2011
The Letter “K” in branding. The other day I watched a short video by Sara Blakely – the inventor of Spanx brand products and a fellow Southerner – where she reflected on the value and edginess of the letter “K.” Why is the letter “K” so strong in branding? K” is good for branding. So, what is there in a name?
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264 Is The Bank Of Amazon Coming And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM
Twist Image
FEBRUARY 19, 2018
Then, later in the week, Amazon announced that it is partnering with Bank of America to expand its lending program for small businesses. Bank of Amazon, anyone? . App of the Week: Facebook Local. bank of america. facebook local. This will allow Amazon to reduce risk by providing credit to more merchants.
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Enterprise Social Media and Personal Branding
Webbiquity SMM
JUNE 30, 2011
Personal branding is a hot topic for entrepreneurs and solo consultants, by does it matter to large enterprises? Consultants and small business owners get the concept of personal branding , because in one-person or very small companies, one person is the “corporate&# brand. That brand image matters little in social media.
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Industry benchmarks to inform your social media presence
Sprout Social
MAY 15, 2020
You know what’s unique about your brand, but in a crowded social landscape, it’s a constant challenge to find the right messaging that rises above the noise. Use these social media benchmarks to get a feel for how your brand is stacking up to peers in your industry. Engagements received on brand content. Posts sent per day.
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7 Surefire TikTok Marketing Strategies That Get Results
Ignite Social Media
AUGUST 2, 2022
Brands have got to listen, TikTok is staying. And yet, in spite of that, many brands are still hesitant to join. But with the growing influence of video content, at Ignite Social Media, we believe that most brands need to be taking a hard look at the platform. It’s not going anywhere. Understand the TikTok Algorithm.
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The Biggest Social Media Moments of 2023
Social Media Strategies Summit
DECEMBER 1, 2023
It was the name of his short-lived online bank, which eventually became PayPal after merging with a competitor. Brands Ride the Barbie Bandwagon Plenty of blockbusters have been backed by huge marketing campaigns. The lesson here for brands is that if you create a weird enough product, people will probably post about it.
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How Finance Brands Are Using Data to Improve Their Social Media
Likeable
JANUARY 15, 2019
During the latest season of my podcast, All the Social Ladies , I spoke with marketing executives at leading finance brands, who revealed some interesting insights about how they’re using data. We’re seeing social networks like Facebook and Snapchat provide financial services.”.
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Leaving Facebook
Twist Image
MAY 17, 2012
Should you pull all of your advertising dollars out of Facebook? The subtext to this move is not about one brand leaving Facebook advertising, but a sentiment that Facebook advertising doesn't work. Facebook is not (just) an advertising platform. It's all very silly, isn't it? Media is just media.
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107 Laughing All The Way To The Bank With James Altucher
Twist Image
AUGUST 31, 2014
advertisingpodcast bitly blog blogging brand buddymedia businessbook businesspodcast comedian comediansincarsgettingcoffee comedy davidusher digitalmarketing facebook google itunes jamesaltucher marcmaron marketingpodcast salesforce standupcomedy thealtucherconfidential thepowerofno twitter wtfpodcast' Tags: advertising podcast.
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Power of Fun: Ignite Brand Awareness and Grow Your Business with the FUN Factor
Pam Moore
SEPTEMBER 26, 2018
Did you know that brands that inspire a higher emotional intensity receive three times as much word of mouth as less emotionally connected brands? Yes, you can spend the next year mastering Facebook advertising, Instagram stories and live video. It's not just the big media outlets or big brands that are the media today.
Brands 60
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Social Media and Your Ever-Expanding Brand
Socialized
OCTOBER 1, 2009
What is a brand, and, as caretaker of your company’s brand, how does social media affect you? And finally, I define a brand as “the sum total of our experiences with a company, its products, services, and employees, and the way those experiences shape our perception of the company.&# Don’t neglect it.
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145 Social Media Report - Tyre Brands in India
Unmetric
AUGUST 5, 2016
You would think that tyre brands would have a tough time getting an audience. Have you wondered how tyre brands do on social media? Can they match the kind of buzz that auto brands generate? To find out, I took a look at the performance of the top tyre brands in India on Facebook during the month of July 2016.
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Everything You Should Know About Facebook’s Commerce Manager
Hootsuite
APRIL 18, 2022
Are you a brand selling products or services on Facebook or Instagram? You’ll benefit from setting up Facebook Commerce Manager. Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. What is Facebook Commerce Manager? Manage inventory.
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99 Find out how ANZ is Minting Engagement on Social Media
Unmetric
AUGUST 22, 2016
Banks are increasingly taking social media by storm (and surprise). You’d be amazed to know that quite a few banks are doing exciting stuff on social media. Let’s take a look at some of the top banks in Australia. In this post, I explore the social media habits of Commonwealth Bank, ANZ, Westpac, NAB and ME Bank.
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60 17 most engaging Ganesh Chaturthi social media posts
Unmetric
AUGUST 13, 2019
Last year, brands published over 719 posts about Ganesh Chaturthi (an Indian festival to celebrate the birthday of the elephant God, Ganesh). This drove over 4,57,333 interactions for brands that celebrated this day. Utkarsh Bank. YES BANK wishes everyone a very Happy #GaneshChaturthi ! Max Fashion. Sundaram Mutual.
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75 Turning Branded Contests Into Branded Content
Twist Image
NOVEMBER 1, 2010
More brands should be doing more branded contests. Branded contests never made it to primetime before the Social Web because brands could not defer attention from the main reason to be marketing in the first place: getting people to buy their products. Branded contest aren't small. But things have changed.
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Lessons From a Very Public Break-Up
Waxing UnLyrical
OCTOBER 17, 2011
Earlier this year, National Australia Bank got Australia and the world talking with its very public ‘Break-Up’ campaign. Hillan, how did NAB as a large-scale bank first become involved in the social media space? We launched into Twitter on 25 August 2010 and into Facebook on the 7 February 2011. Share of Voice reached 55%.
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#measurePR Recap (July 2017): How Major Media Measures Content
Waxing UnLyrical
AUGUST 15, 2017
If they want to measure brand recognition #measurepr. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Twitter Facebook Google+ LinkedIn #measurePR Recap (July 2017): How Major Media Measures Content.
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How to Write a Bank Social Media Policy [Free Template]
Hootsuite
JUNE 19, 2023
A bank social media policy is essential for any financial institution to protect against legal and reputational risks. Inappropriate employee, customer, or vendor posts can severely damage a bank’s reputation and result in regulatory fees – as can financial misinformation, poor customer service responses, and violations of customer privacy.
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