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How to Become a LinkedIn Top Voice or Community Top Voice

Buffer Social

  A blue tick or badge on social media used to mean you were someone to watch — whether that meant a creator with a growing following or a recognized public figure. This is especially true of its newly minted Top Community Voices tier — a badge a whole lot easier to nab and just as impressive.

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Should I stay or should I go? Marketers’ POV on how long they’ll stay in social

Sprout Social

Social media teams should brace for high turnover rates over the next few years. According to a Q2 2023 Sprout pulse survey, 42% of marketers plan to stop working in social media within the next two years, and 20% want to change careers within the next 12 months. A rising tide lifts all ships.

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How to Get Verified on TikTok

Later

A verification badge gives your account an added stamp of approval, which can build your brand’s credibility, increase exposure, and distinguish you from impersonators. In this blog post, we’re breaking down how to get verified on TikTok: What Is a TikTok Verified Badge? Check out these 10 tips from marketers whose videos went viral.

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What is Meta Verified? Everything You Need to Know in 2023

Hootsuite

Meta Verified is a subscription service that makes it easy for anyone to gain access to the previously elusive blue check badge on Instagram and Facebook. By contrast, the original verified badges on Instagram and Facebook were – and still are – specifically available to public figures, celebrities, and brands. What is Meta Verified?

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Twitter Blue Explained: Everything You Need To Know in 2023

Hootsuite

Hello, fellow tweeters, creators, and marketers! Bonus: Download the free 30-day plan to grow your Twitter following fast, a daily workbook that will help you establish a Twitter marketing routine and track your growth, so you can show your boss real results after one month. It pleases me to introduce a guide to Twitter Blue.

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How to Measure Social Media ROI for B2B Brands

Oktopost

B2B Growth Marketing, Demand Generation, Field Marketing—however you badge it, it’s a numbers game. Budgets and teams have been squeezed, but the targets keep growing. Where can I get more quality opportunities for the sales team today? How to Measure ROI in Social Media Marketing.

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9 tips for designing TikTok marketing campaigns (and examples to show them in action)

Sprout Social

Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement. onlineoptimism.

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