3 Ways Mobile Apps Can Reward Customer Loyalty

The Realtime Report

Loyalty apps reward your customers for returning to, and spreading the word about, your online business. Though the phrase is a product of the ever-growing web lexicon, most people are actually pretty familiar with “loyalty apps.”. These are examples of loyalty apps.

How badges help news websites build community, make money | Poynter.

www.poynter.org

Just like the military uses badges to display rank, and scouts use them to honor accomplishments, a news site or mobile app can award digital badges to users who complete tasks or reach certain levels of engagement. Benefits of creating a badge system Creating a badge system isn’t easy.

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Trending Sources

Enterprise 2.0: social scorecard and social media karma

Laurel Papworth

Rewarding badges and points systems on your intranet – social scorecards – could be the turning point for turning your enterprise 2.0 Daniel proposed that we set up Foursquare style badges to encourage staff to contribute and use the internet. Badges for levelling rewards.

6 Ways Web Check-ins Can Benefit Your Brand

Convince & Convert

Whether it’s big players like Foursquare inking a new loyalty rewards program with Pepsi, or niche developers like Untappd , addressing the beer drinking vertical with a mobile application that let’s you spread the word about the particular brew you are sipping upon, check-ins are on fire. And it’s a lot more than just giving out some badges. Badging for the sake of badging is wasteful and annoying. Loyalty.

3 Simple Gamification Ideas for Your Brand Strategy

Engaging Brand

Let customers earn points, badges, and rewards. Airline companies have been building brand loyalty for years by allowing their customers to earn points when they fly that will ultimately allow them to take trips for free in the future, once they've accrued enough points. Additionally, you can benefit from offering them badges and rewards like free shipping or gifts once they've accrued a certain number of points.

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How Businesses like Sylvan Learning Center and Computer Explorers.

Saying It Social

Foursquare awards points and badges when users check-in at locations (check-ins can be done via a mobile phone with internet access or a computer). Businesses can engage and reward consumers by providing deals and discounts to Foursquare users that hold certain badges for checking in and patronizing their business.

Social Media Is CRM

Social Media Network Marketing

Thus increasing the brand awareness, creating a positive brand perspective and thereby encouraging loyalty. Businesses also need to monitor social networking sites, recognizing and rewarding - often with badges, stars or other low-cost measures - those who are most proactive and communicative about a company's products or services. Social Media lends itself to Customer Relation Management.

Why Do Customers Tattoo Themselves with the Brands They Love?

Bill Hartzer

Most acts of unabashed brand loyalty are a genuine mystery to marketers: Why do customers anxiously camp outside IKEA grand openings? The tattoo is a permanent badge with special meaning. – Helps you make better decisions that will impact long-term loyalty and growth.

The Gamification of Online Communities

Geoff Livingston

This process consists of integrating game components like badges, leaderboards, levels of difficulty, etc. With intelligent calls to actions weaved into game elements, organizations can deliver more return on investment as well as strengthen loyalty. Image by com2us.

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Why Critics of Klout Are Missing the Big Picture

Convince & Convert

The pugilists are plentiful, and appear to be trying to win a merit badge for dismissiveness. Why do you think billions are invested every year in loyalty programs (tiered treatment) and credit scores (tiered treatment)?

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Content vs. Community: How Online Publishers Can Nurture Both

mashable.com

In fact, many publishers are unsure of who within their organization is responsible for managing comments, social user registration and loyalty programs. Join the conversation by adding Mashables Pete Cashmore to your Circles on Google+ Close Welcome to Mashable!

Five Lessons Any Blogger Can Learn from Organized Crime

ProBlogger

A family that values honour and loyalty above all, demands total obedience, and offers prosperity, wealth, and respect. If you can capture that sense of romance, that same loyalty in your readers, then you not only have a tribe, you have a “family.” 5) Always Reward Loyalty.

Secrets of Social Media You Learned in High School

Convince & Convert

But in each case, as I’d weave through my angst filled teenage years jumping from group to group, each had its own coda, jargon, ethics, special interests, badges of honor (or dishonor) and tests of loyalty.

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Measuring Social Media ROI & Goal Conversions with Google Analytics 5

unbounce.com

Social media is about building new relationships, generating word of mouth marketing, and strengthening brand loyalty with your customers. Build, Publish & A/B Test Landing Pages Without IT Log In or What Is It?

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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity SMM

Michael has been working in marketing and sales for over 17 years in various roles where he uses customer insights to drive sales, ROI and customer loyalty through effective sales and marketing strategies.

The Hitchhiker’s Guide to Tracking Website Engagement

Convince & Convert

We initially identified the following as possible influencers: Visitor Loyalty: direct or bookmarked site visits (as opposed to visits from search engines or ads). Visitor Promotion: downloaded banners/badges or creation of personal fundraising pages.

Tap User Psychology to Build an Indestructible Community Around Your Blog

ProBlogger

However, it puts you amongst a lot of tough competition with little loyalty. It might also help, if the community is exclusive, to have a badge/Twibbon that members can display elsewhere. This guest post is by Richard Millington of FeverBee.

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How To Promote You Facebook Page URL on Your Personal Profile.

Saying It Social

You would think that one of the first features Facebook would have added when the hype around creating Facebook Pages for business sprung up would have been a one (or two) click maneuver to easily post a link or a badge to your Facebook Page on your personal profile. People found a way to do this anyway by adding HTML and/or FBML (Facebook’s version of HTML) profile boxes with the code for their Facebook Page badges.

Social Media a CRM perspective

Social Media Network Marketing

Thus increasing the brand awareness, creating a positive brand perspective and thereby encouraging loyalty.

The Hitchhiker’s Guide to to Tracking Website Engagement

Convince & Convert

We initially identified the following as possible influencers: Visitor Loyalty: direct or bookmarked site visits (as opposed to visits from search engines or ads). Visitor Promotion: downloaded banners/badges or creation of personal fundraising pages.

Ignore Foursquare at Your Peril - An Analysis of Potential.

Convince & Convert

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. create their own badges etc?) Building brand loyalty: rewarding/recognizing customers who come in frequently and encouraging them to continue Foursquare and Gowalla are, in my opinion, focusing too much on this gaming aspect. They are however the best at helping brands build loyalty via discounts and offers for badge winners and mayors.