Repositioning Through Social Media: The Conan O’Brien-Case
Mindjumpers
OCTOBER 29, 2010
This has so included: • Daily blogposts on his Team Coco-website spiced with a vibrant and effective comment system encouraging involvement among the readers. • A Twitter account as we described in our previous Conan-post , which is now close to 1.8 million followers and used for making huge public announcements like Conan’s deal with TBS. •
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