HOW TO: Properly Use Badges to Engage Customers

Badges are among the most visible elements of gamification, the use of game-thinking and game mechanics to engage media audiences. However, social media badges are often maligned as boring or weak. This has been exacerbated by the decline of Foursquare ’s badging system.

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The Reality Behind the Check-In Hype [infographic]


Tweet About a year ago location based services (LBS) such as Foursquare , Gowalla was announced as the new big thing in digital and social media. However various badges would only motivate 1% of mass consumers to use it. Foursquare Teams Up with American Express.

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Trending Sources

Realtime Olympics: 60% of London 2012 Visits Came Via Mobile; Facebook Was 2nd Highest Traffic Source

The Realtime Report

million social media followers across Twitter, Facebook, Google+, Foursquare. According to Facebook, there over over 100 million “likes” across all athlete and team pages on Facebook. Interaction around teams was also high, with the #SupportYourTeam hashtag seeing 1.55

Foursquare and The New York Times Archive Would Be a Great Match

Adam Sherk

The recent partnership between Foursquare and Canada’s Metro is a good early example of the potential that exists. Metro will provide Foursquare with location-specific editorial content such as reviews, tips and articles on points of interest.

6 Ways Web Check-ins Can Benefit Your Brand

Convince & Convert

Whether it’s big players like Foursquare inking a new loyalty rewards program with Pepsi, or niche developers like Untappd , addressing the beer drinking vertical with a mobile application that let’s you spread the word about the particular brew you are sipping upon, check-ins are on fire. Sure, Foursquare has 5 million users at last count, but as you read this sentence there are billions of Web users. And it’s a lot more than just giving out some badges.

Content vs. Community: How Online Publishers Can Nurture Both

Large publishers need to create a process for selecting social platforms that is based on a clearly defined strategy, and most importantly, to appoint one person or team to direct it. Join the conversation by adding Mashables Pete Cashmore to your Circles on Google+ Close Welcome to Mashable!

How to Use Social Proof to Boost Conversions

Sprout Social

For local businesses that might mean Yelp, Google and FourSquare. If your demographic is senior citizens getting ready for retirement, teaming up with the latest teenage YouTube star might not be the best fit.

Here are 10 Utah Entrepreneurs You Need to Know

Stay N' Alive

Oh, did I mention he was on both the PocketPC and Surface teams at Microsoft? iActionable provides Foursquare-like reward badges and other items that you can integrate into your own platforms to engage and entice users to stick around. Every year vSpring Capital releases the Utah v|100 list, a list of 100 aspiring entrepreneurs and tech professionals who are likely to have success in the next 5 years within the technology industry.

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Women in Blogging: 125 Fearless Female Bloggers


She is co-founder of SEO Chicks with a team of female bloggers including Lisa Myers , Judith Lewis , Sarah Carling , and Nichola Stott , covering blogging, business, link buidling, SEO, social media, and more.

The Creative Plateau and Content Curation

Bell heads up the 360° Digital Influence team & teaches graduate studies in Digital Influence at Johns Hopkins University.

Social Media From A to Z: A Glossary


Foursquare : Foursquare is a location-based social networking Web site, software for mobile devices, and also a game.

What You Can Learn About Social Media Marketing from TLC

Techipedia: Tamar Weinberg

Around that time, though, I noticed that TLC was promoting Foursquare as Facebook within their TV programs. On multiple occasions, I noticed an overlay during their episodes that encouraged users to follow them on Foursquare with a link to a address.

Repositioning Through Social Media: The Conan O’Brien-Case


This has so included: • Daily blogposts on his Team Coco-website spiced with a vibrant and effective comment system encouraging involvement among the readers. •

The Massachusetts Gubernatorial Social Straw Poll

Jeff Esposito

Each variable was ranked on a 1-4 scale (with negative conversation share counting negative 1-4) with the top team receiving four points while the lowest team received one point. And if you tell the world via foursquare, you’ll even get a shiny new badge.

Social Media 2008: The End of the Beginning or the Beginning of the End?

February 24, 2008 by JerryB Related Posts Foursquare Fatigue September 12, 2010 by Maggie McGary Social Media: Pick your Party! Bell heads up the 360° Digital Influence team & teaches graduate studies in Digital Influence at Johns Hopkins University.

Getting Ready for Your First Blog World Expo


I already know of several meetups for collaborative blogs and blog groups already scheduled so people can meet everyone on the team. Want to check-in and unlock a swarm badge? Make sure you have your FourSquare app downloaded, account setup, and social networks connected.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Location, Location, Location The biggest story of the event was the widespread usage of presence services foursquare and Gowalla. Both companies (as well as a second tier of contenders) are working on new features and ramping up their business development teams. foursquare has a very interesting new dashboard that shows business owners data about how and when people have checked-in. At SXSW, each attendee had their unique QR code printed on their name badge.