HOW TO: Properly Use Badges to Engage Customers

Badges are among the most visible elements of gamification, the use of game-thinking and game mechanics to engage media audiences. However, social media badges are often maligned as boring or weak. This has been exacerbated by the decline of Foursquare ’s badging system.

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Foursquare - HBO Tie-Up is Brilliant

Social Media Marketing

But the latest iteration is pure genius on the part of HBO and Foursquare. Here you can see the rankings of each, as well as the ice cream shops'' badges as they are referred to as "Houses" in Game of Thrones parlance. foursquare Marketing #GameofCones is coming.

Trending Sources

Why Foursquare and I Split Up

Ari Herzog

After 2,240 check-ins, 669 photos, 106 tips, 46 badges, and 21 mayorships, I deleted my Foursquare account. ” “I never used Foursquare to find places; I used and still use Yelp.” ” “I used Foursquare for the function that is now on Swarm. But considering I have more local and regional friends on Facebook than on Swarm; my productivity will increase by using Facebook than Foursquare.”

Happy Groundhog Day, Grab your Foursquare Badge

Jeff Esposito

For the second straight year, you can celebrate the day with a foursquare. badge. You heard me you can get your hands on your very own Groundhog Day badge. foursquare Groundhog Day Groundhog Day Foursquare badge LBS

Social media training on Foursquare Google Plus Pinterest Facebook Training for June and July 2012

Laurel Papworth

A hands on, practical computer class on Google Plus ( half day ) and some short 2 hour howto sessions ( demonstration ) on Pinterest Foursquare and Facebook Timeline for Business. Foursquare Social Media Marketing Workshop.

Foursquare Review: Why You Should Check In

Bill Hartzer

Well, that’s the basic premise behind Foursquare. Foursquare is a social networking website that works off the location of its users. Keeping up with the whereabouts of your friends has never been easier than with Foursquare.

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The Reality Behind the Check-In Hype [infographic]


Tweet About a year ago location based services (LBS) such as Foursquare , Gowalla was announced as the new big thing in digital and social media. However various badges would only motivate 1% of mass consumers to use it. Foursquare Teams Up with American Express.

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3 Ways Mobile Apps Can Reward Customer Loyalty

The Realtime Report

Apps such as Punch Tab reward users for re-posting information, sales and purchases on Facebook with points for earning discounts and icons called “badges.”. Foursquare Mobile Loyalty allows businesses to offer rewards to customers when they “check in” at their location.

Gamification: Why Play?


The post contained an infographic that predicted the most popular online activity and trend of the future to be location-based services such as Foursquare and Facebook Places. Take Foursquare as an example. Foursquare’s entire concept and business is built around gamification.

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What if there was a sex version of foursquare?

Jeff Esposito

This is a great video from the folks at, while its not real, it can be applied to the mindless quest that many of us have towards collecting badges on foursquare. Geolocation foursquare geolocation humor sex

The Gamification of News

Social Media Marketing

This week Google announced the launch of their Google News Badges. Edition of Google News now lets you collect private, sharable badges for your favorite topics. Keep your badges to yourself, or show them off to your friends.

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Realtime Olympics: 60% of London 2012 Visits Came Via Mobile; Facebook Was 2nd Highest Traffic Source

The Realtime Report

million social media followers across Twitter, Facebook, Google+, Foursquare. The 2012 Olympics also saw solid engagement on location-based services, with 60,000 fans on Foursquare and check-ins from 120 countries to Olympic and Torch Relay badges on the geo-location platform.

Foursquare and The New York Times Archive Would Be a Great Match

Adam Sherk

The recent partnership between Foursquare and Canada’s Metro is a good early example of the potential that exists. Metro will provide Foursquare with location-specific editorial content such as reviews, tips and articles on points of interest.

Local Business Offers Up Foursquare Special

Freelance Social Media

The Sandbar recently announced its very own Foursquare special. It was the venue of Lawrence’s only known “Swarm&# badge on Foursquare so it should come as no surprise that it would have such a special.

The Real Pokémon Go Business Lessons

Geoff Livingston

This reminds me of when Foursquare first broke onto the scene. Smart businesses and nonprofits leveraged the platform and created badges, mayoral contests and more to attract social media friendly customers. Pokémon Go is the hottest thing to hit the Internet since SnapChat.

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Stand By for a Foursquare Superuser


Perhaps it doesn’t deserve the status of a combat fighter pilot, but Foursquare has upgraded me to “Superuser&# status, which means: “you gain the ability to edit our venue database (fixing incorrect addresses, suggesting duplicate venues, marking places as “closed&# , matching venues with their Twitter accounts). create new badges.&#. The creators of Foursquare are tapping into basic human behavior. Foursquare plays to both of these, and many others.

6 Ways Web Check-ins Can Benefit Your Brand

Convince & Convert

Whether it’s big players like Foursquare inking a new loyalty rewards program with Pepsi, or niche developers like Untappd , addressing the beer drinking vertical with a mobile application that let’s you spread the word about the particular brew you are sipping upon, check-ins are on fire. Sure, Foursquare has 5 million users at last count, but as you read this sentence there are billions of Web users. And it’s a lot more than just giving out some badges.

MingleBird – The Next Big Thing?


I believe the last application (not being an actual game) to come out of this triangle that has turned big is LBS applications like Foursquare and Gowalla , with a call for human interaction, a game design to win mayor ships, badges etc – and all powered through your mobile. Social Media application Foursquare game design Gowalla introductions MingleBird Mobile mobile socializing application model social triangle

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Intro to Foursquare, Brightkite & Location-Based Social Media


That doesn’t mean all of these phones will run Foursquare , Brightkite or any other popular location-based application. Foursquare, for example, runs only on iPhone and Android, though other versions are under development. Foursquare. As they collect points, they also get badges.

Roskilde Festival is on Foursquare


One of the most i interesting networks to pay attention to is the location-based service Foursquare, which I think Roskilde Festival made clever use of even though they didn’t have any official badges or business deals.

Facebook About to Drop a Bomb on Foursquare?


Some think this might mean the end for standalone location-based services like Foursquare and Brightkite. Experts ” have recently placed Foursquare valuations in the $50M to $70M range. I think this is low, and I also think it is too soon for Foursquare to sell. And Yelp is an interesting player in this market, boasting a huge user base (huge by Foursquare standards) that it brought into the location-based world with an iPhone app earlier this year.

I Don't Care Where. You. Are. Right. Now. | Almost Savvy

Almost Savvy

If I wanted to know these things, we’d be connected on Foursquare so I could follow along as you cruise through town going to meetings and running errands. For each stop in your day, you check-in with Foursquare , Gowalla , Brightkite , Loopt , Whrrl and others.

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Mashable Summit and Foursquare Dennis Crowley

Laurel Papworth

Foursquare announces new World Cup partnership with CNN. Foursquare cofounder Dennis Crowley on live at the moment. BTW they’ve left secret locations for people to find badges around the world, for the World Cup. AJ Bombers sold 30% more burgers through a Foursquare special. This is not a post on Foursquare – what it is etc, – but some of the discussions in the live stream have revealed nuggets. Foursquare already have revenue!

How Businesses like Sylvan Learning Center and Computer Explorers.

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How Businesses like Sylvan Learning Center and Computer Explorers Can Use Foursquare Depending on where you live you may be seeing more and more businesses advertising that they participate in Foursquare. Foursquare awards points and badges when users check-in at locations (check-ins can be done via a mobile phone with internet access or a computer).

Foursquare Gowalla and Yelp Oh'My

Koka Sexton

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Foursquare Gowalla and Yelp Oh’My I’ve become obsessed with location based applications for my iPhone. More up to par with foursquare and Gowalla.

Ignore Foursquare at Your Peril - An Analysis of Potential.

Convince & Convert

Now, I’m not suggesting Foursquare will ever approach Twitter’s level of ubiquity, much less Facebook’s. Because Foursquare makes very little sense unless you’re in a physical location like a store, restaurant, etc. But, if you are a business with a physical location (or you have clients that fit that bill) you need to pay attention to how Foursquare and geo-location can help you – and it can. create their own badges etc?)

But will Santa check in with Facebook, Foursquare or Gowalla?

The Way of the Web

He doesn’t appear to be using mobile location services like Foursquare and Gowalla yet, which is a bit of a shame, as he’d probably rack up plenty of badges over the Christmas period… Funny christmas eve geo-location norad santa claus www.noradsanta.orgIf you have concerns about location services and privacy, then spare a thought for poor old Santa.

8 ways to deal with negative comments in online communities

Laurel Papworth

When Foursquare users were being called “douchebags&# for updating their Facebook and Twitter status with their location, Foursquare brought out a much sought-after badge called… you guessed it… the Douchebag badge.

How to Get Your First 1,000 Followers on Every Major Social Network

Buffer Social

In addition, Instagram also offers five different types/sizes of badges that you can place on your website. Connect your Instagram via Foursquare to turn on this feature.

Breaking Out of Social Disclosure Jail With CMP.LY

Convince & Convert

badges. CEO Tom Chernaik , the company has an array of new features just around the corner, including visual disclosure badges to insert into blog posts. The sliding scale is based on customization of badges, and API access.

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Monday’s 5 Social Media Must-Reads


By Ian Paul That idea is very different from the Foursquare model where you check in to let your friends know where you are, gain local deals and win Foursquare mayorships and badges. Below are 5 social media must-reads that we wouldn’t want you to miss.

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22 Twitter revenue streams – monetizing tweets

Laurel Papworth

Collectibles buy an account and get special badges like the Pro badge above. Or Foursquare style reward badges – most retweeted, most linked. Whenever I present or give classes on monetizing social networks and online communities people usually have two questions.

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The Voice of the Social Employee Inside the Firewall

Direct Marketing Observations

Taken a step further if you were to look at Gowalla and Foursquare , and why they are/were successful-it’s based on the notion of a reward system-earning badges for “checking in”.

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Mobile Necessary Now for Brand Relevancy

Geoff Livingston

It’s no secret that location based services have seen growth slow , in large part because the gaming and badging features have a limited entertainment experience. Pre-order Geoff Livingston’s Welcome to the Fifth Estate today!

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

Growing Your Business: 5 Tips from the Founder of Foursquare (Mashable): Dennis Crowley knows his stuff, and he’s given some good and creative tips to build visibility to his business. Hey, Foursquare was pretty small once!

Create a World-Class Online Community for Your Business

Reward Members in Pixels, Not Pennies If Foursquare has taught us anything, it’s that people will do a lot for a little digital recognition.

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The Unwritten Rule on Talking About Clients

Geoff Livingston

In recent years, social media has changed that with some personalities flashing their client rosters in updates and blog posts like Foursquare badges. Image by Hamed Saber. The Burson Marstellar Facebook fiasco brings up an important issue: Talking about your clients publicly. Burson’s statement doesn’t cut the mustard for owning the issue, and seems to slough off responsibility on Facebook and the media for smeering Google.

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Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

It’s my birthday and I have some great news! In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. And I did.

Private Eyes Are Watching You: Twitter Oversharing and Its Bizarre.


Did you just check in on Foursquare? Now before I go any further, let me just explain what Foursquare is in case you don’t know. Depending on how you have your account set up, the app will post your global position on Facebook, Twitter, Foursquare or all three.

Content vs. Community: How Online Publishers Can Nurture Both

Join the conversation by adding Mashables Pete Cashmore to your Circles on Google+ Close Welcome to Mashable! Sign in with Facebook or Twitter to get started!