Five Ways Marketers Should Use Foursquare
JULY 18, 2012
I pulled out my phone to check in to the location on Foursquare (I’m obsessed with becoming the Mayor at all of our local businesses) and lo and behold there was a notice that, if we ate at Schuba’s (and checked in), we’d get 15 percent off our food order.
HOW TO: Properly Use Badges to Engage Customers
AUGUST 20, 2011
Badges are among the most visible elements of gamification, the use of game-thinking and game mechanics to engage media audiences. However, social media badges are often maligned as boring or weak. This has been exacerbated by the decline of Foursquare ’s badging system.
Foursquare - HBO Tie-Up is Brilliant
Social Media Marketing
JUNE 4, 2013
But the latest iteration is pure genius on the part of HBO and Foursquare. Here you can see the rankings of each, as well as the ice cream shops'' badges as they are referred to as "Houses" in Game of Thrones parlance. foursquare Marketing #GameofCones is coming.
Why Foursquare and I Split Up
JULY 29, 2014
After 2,240 check-ins, 669 photos, 106 tips, 46 badges, and 21 mayorships, I deleted my Foursquare account. ” “I never used Foursquare to find places; I used and still use Yelp.” ” “I used Foursquare for the function that is now on Swarm. But considering I have more local and regional friends on Facebook than on Swarm; my productivity will increase by using Facebook than Foursquare.”
Happy Groundhog Day, Grab your Foursquare Badge
FEBRUARY 1, 2012
For the second straight year, you can celebrate the day with a foursquare. badge. You heard me you can get your hands on your very own Groundhog Day badge. foursquare Groundhog Day Groundhog Day Foursquare badge LBS
Unlocking the value of Foursquare « The Cube
JANUARY 28, 2010
Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe Unlocking the value of Foursquare 28/01/2010 tags: Foursquare , Gowalla , location based social netoworking apps by Gemma Went For those of you not yet using Foursquare and other location based social networking apps, the presentation below from 22 Squared gives you a bit of background on what it’s all about. Foursquare is the clear favourite for me so I will focus more on that here.
Foursquare Review: Why You Should Check In
JANUARY 8, 2011
Well, that’s the basic premise behind Foursquare. Foursquare is a social networking website that works off the location of its users. Keeping up with the whereabouts of your friends has never been easier than with Foursquare.
The Reality Behind the Check-In Hype [infographic]
MAY 20, 2011
Tweet About a year ago location based services (LBS) such as Foursquare , Gowalla was announced as the new big thing in digital and social media. However various badges would only motivate 1% of mass consumers to use it. Foursquare Teams Up with American Express.
Gamification: Why Play?
JUNE 19, 2012
The post contained an infographic that predicted the most popular online activity and trend of the future to be location-based services such as Foursquare and Facebook Places. Take Foursquare as an example. Foursquare’s entire concept and business is built around gamification.
3 Ways Mobile Apps Can Reward Customer Loyalty
The Realtime Report
SEPTEMBER 3, 2012
Apps such as Punch Tab reward users for re-posting information, sales and purchases on Facebook with points for earning discounts and icons called “badges.”. Foursquare Mobile Loyalty allows businesses to offer rewards to customers when they “check in” at their location.
What if there was a sex version of foursquare?
FEBRUARY 5, 2011
This is a great video from the folks at CollegeHumor.com, while its not real, it can be applied to the mindless quest that many of us have towards collecting badges on foursquare. Geolocation foursquare geolocation humor sex
The Gamification of News
Social Media Marketing
JULY 16, 2011
This week Google announced the launch of their Google News Badges. Edition of Google News now lets you collect private, sharable badges for your favorite topics. Keep your badges to yourself, or show them off to your friends.
Realtime Olympics: 60% of London 2012 Visits Came Via Mobile; Facebook Was 2nd Highest Traffic Source
The Realtime Report
AUGUST 16, 2012
million social media followers across Twitter, Facebook, Google+, Foursquare. The 2012 Olympics also saw solid engagement on location-based services, with 60,000 fans on Foursquare and check-ins from 120 countries to Olympic and Torch Relay badges on the geo-location platform.
Foursquare and The New York Times Archive Would Be a Great Match
FEBRUARY 9, 2010
The recent partnership between Foursquare and Canada’s Metro is a good early example of the potential that exists. Metro will provide Foursquare with location-specific editorial content such as reviews, tips and articles on points of interest.
MingleBird – The Next Big Thing?
MARCH 1, 2011
I believe the last application (not being an actual game) to come out of this triangle that has turned big is LBS applications like Foursquare and Gowalla , with a call for human interaction, a game design to win mayor ships, badges etc – and all powered through your mobile. Social Media application Foursquare game design Gowalla introductions MingleBird Mobile mobile socializing application model social triangle
Local Business Offers Up Foursquare Special
Freelance Social Media
JUNE 9, 2010
The Sandbar recently announced its very own Foursquare special. It was the venue of Lawrence’s only known “Swarm badge on Foursquare so it should come as no surprise that it would have such a special.
The Real Pokémon Go Business Lessons
AUGUST 3, 2016
This reminds me of when Foursquare first broke onto the scene. Smart businesses and nonprofits leveraged the platform and created badges, mayoral contests and more to attract social media friendly customers. Pokémon Go is the hottest thing to hit the Internet since SnapChat.
Roskilde Festival is on Foursquare
JULY 5, 2010
One of the most i interesting networks to pay attention to is the location-based service Foursquare, which I think Roskilde Festival made clever use of even though they didn’t have any official badges or business deals.
6 Ways Web Check-ins Can Benefit Your Brand
Convince & Convert
DECEMBER 22, 2010
Whether it’s big players like Foursquare inking a new loyalty rewards program with Pepsi, or niche developers like Untappd , addressing the beer drinking vertical with a mobile application that let’s you spread the word about the particular brew you are sipping upon, check-ins are on fire. Sure, Foursquare has 5 million users at last count, but as you read this sentence there are billions of Web users. And it’s a lot more than just giving out some badges.
Stand By for a Foursquare Superuser
NOVEMBER 25, 2009
Perhaps it doesn’t deserve the status of a combat fighter pilot, but Foursquare has upgraded me to “Superuser status, which means: “you gain the ability to edit our venue database (fixing incorrect addresses, suggesting duplicate venues, marking places as “closed , matching venues with their Twitter accounts). create new badges.. The creators of Foursquare are tapping into basic human behavior. Foursquare plays to both of these, and many others.
Intro to Foursquare, Brightkite & Location-Based Social Media
NOVEMBER 4, 2009
That doesn’t mean all of these phones will run Foursquare , Brightkite or any other popular location-based application. Foursquare, for example, runs only on iPhone and Android, though other versions are under development. Foursquare. As they collect points, they also get badges.
Facebook About to Drop a Bomb on Foursquare?
MARCH 26, 2010
Some think this might mean the end for standalone location-based services like Foursquare and Brightkite. Experts ” have recently placed Foursquare valuations in the $50M to $70M range. I think this is low, and I also think it is too soon for Foursquare to sell. And Yelp is an interesting player in this market, boasting a huge user base (huge by Foursquare standards) that it brought into the location-based world with an iPhone app earlier this year.
Mashable Summit and Foursquare Dennis Crowley
JUNE 8, 2010
Foursquare announces new World Cup partnership with CNN. Foursquare cofounder Dennis Crowley on live at the moment. BTW they’ve left secret locations for people to find badges around the world, for the World Cup. AJ Bombers sold 30% more burgers through a Foursquare special. This is not a post on Foursquare – what it is etc, – but some of the discussions in the live stream have revealed nuggets. Foursquare already have revenue!
How Businesses like Sylvan Learning Center and Computer Explorers.
Saying It Social
JUNE 22, 2010
Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How Businesses like Sylvan Learning Center and Computer Explorers Can Use Foursquare Depending on where you live you may be seeing more and more businesses advertising that they participate in Foursquare. Foursquare awards points and badges when users check-in at locations (check-ins can be done via a mobile phone with internet access or a computer).
I Don't Care Where. You. Are. Right. Now. | Almost Savvy
MARCH 31, 2010
If I wanted to know these things, we’d be connected on Foursquare so I could follow along as you cruise through town going to meetings and running errands. For each stop in your day, you check-in with Foursquare , Gowalla , Brightkite , Loopt , Whrrl and others.
Foursquare Gowalla and Yelp Oh'My
APRIL 13, 2010
Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Foursquare Gowalla and Yelp Oh’My I’ve become obsessed with location based applications for my iPhone. More up to par with foursquare and Gowalla.
Ignore Foursquare at Your Peril - An Analysis of Potential.
Convince & Convert
APRIL 7, 2010
Now, I’m not suggesting Foursquare will ever approach Twitter’s level of ubiquity, much less Facebook’s. Because Foursquare makes very little sense unless you’re in a physical location like a store, restaurant, etc. But, if you are a business with a physical location (or you have clients that fit that bill) you need to pay attention to how Foursquare and geo-location can help you – and it can. create their own badges etc?)
But will Santa check in with Facebook, Foursquare or Gowalla?
The Way of the Web
DECEMBER 2, 2010
He doesn’t appear to be using mobile location services like Foursquare and Gowalla yet, which is a bit of a shame, as he’d probably rack up plenty of badges over the Christmas period… Funny christmas eve geo-location norad santa claus www.noradsanta.orgIf you have concerns about location services and privacy, then spare a thought for poor old Santa.
8 ways to deal with negative comments in online communities
APRIL 26, 2011
When Foursquare users were being called “douchebags for updating their Facebook and Twitter status with their location, Foursquare brought out a much sought-after badge called… you guessed it… the Douchebag badge.
Breaking Out of Social Disclosure Jail With CMP.LY
Convince & Convert
MARCH 3, 2011
badges. CEO Tom Chernaik , the company has an array of new features just around the corner, including visual disclosure badges to insert into blog posts. The sliding scale is based on customization of badges, and API access.
Monday’s 5 Social Media Must-Reads
AUGUST 29, 2011
By Ian Paul That idea is very different from the Foursquare model where you check in to let your friends know where you are, gain local deals and win Foursquare mayorships and badges. Below are 5 social media must-reads that we wouldn’t want you to miss.
22 Twitter revenue streams – monetizing tweets
APRIL 13, 2010
Collectibles buy an account and get special badges like the Pro badge above. Or Foursquare style reward badges – most retweeted, most linked. Whenever I present or give classes on monetizing social networks and online communities people usually have two questions.
Mobile Necessary Now for Brand Relevancy
MARCH 15, 2011
It’s no secret that location based services have seen growth slow , in large part because the gaming and badging features have a limited entertainment experience. Pre-order Geoff Livingston’s Welcome to the Fifth Estate today!
The Voice of the Social Employee Inside the Firewall
Direct Marketing Observations
MAY 10, 2011
Taken a step further if you were to look at Gowalla and Foursquare , and why they are/were successful-it’s based on the notion of a reward system-earning badges for “checking in”.
Four Challenges Facing Location-Based Services | Spin Sucks
SEPTEMBER 1, 2010
Despite the incessant buzz in the marketing industry surrounding Foursquare and Facebook Places , I see four major challenges facing location-based services. While few, if any, cases of “Foursquare burglary” have surfaced thus far, I think this is a valid point.
Best Internet Marketing Posts of 2010
Techipedia: Tamar Weinberg
JANUARY 5, 2011
Growing Your Business: 5 Tips from the Founder of Foursquare (Mashable): Dennis Crowley knows his stuff, and he’s given some good and creative tips to build visibility to his business. Hey, Foursquare was pretty small once!
Geo-Location Marketing | Spin Sucks
JULY 22, 2010
It’s getting a huge amount of buzz at the minute, as Twitter apps connect location tweets to its service, Foursquare is credited with Domino’s Pizza’s UK success and smartphone users get ready for augmented reality to guide their leisure time.
Create a World-Class Online Community for Your Business
JANUARY 26, 2011
Reward Members in Pixels, Not Pennies If Foursquare has taught us anything, it’s that people will do a lot for a little digital recognition.
The Unwritten Rule on Talking About Clients
MAY 15, 2011
In recent years, social media has changed that with some personalities flashing their client rosters in updates and blog posts like Foursquare badges. Image by Hamed Saber. The Burson Marstellar Facebook fiasco brings up an important issue: Talking about your clients publicly. Burson’s statement doesn’t cut the mustard for owning the issue, and seems to slough off responsibility on Facebook and the media for smeering Google.
Best Internet Marketing Posts of 2011
Techipedia: Tamar Weinberg
JANUARY 5, 2012
It’s my birthday and I have some great news! In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. And I did.