A Step-By-Step Guide to Launching a Branded Hashtag
Sprout Social
JULY 11, 2016
Chris Messina, currently a Developer Lead at Uber, is credited as the inventor of the hashtag on Twitter. In 2007, anyone on Twitter could type in #SWSX and see what events at the Austin based conference were trending. This will help you gain exposure as people scroll through their feeds or search a keyword. Twitter bio.
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